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Topic: Razorfish

YouTube's 10 Most-Watched Ads in September Three spots break the 10 million mark, as Chipotle finishes fourth

Chipotle's "The Scarecrow" may have been the most lavishly constructed ad posted to YouTube in September. But the CAA Marketing production could manage only fourth place on Adweek and YouTube's…

October 8, 2013, 12:33 PM EDT

Genius or Process? How Top Creative Directors Come Up With Great Ideas Strategies for making magic

It's a bit of a pointless exercise to ask creative people where they get their ideas. (As if they know.) What they can reveal, more reliably, are the processes, environments…

September 25, 2013, 8:36 AM EDT

AOL Networks CEO Talks Mobile and How He Landed His New Gig Q&A with Bob Lord

Specs Who Bob Lord Age 50 New gig CEO of AOL Networks Old gig CEO of Razorfish What drew you from the agency side to a media company? I actually have an engineering and a technical…

September 22, 2013, 10:19 PM EDT

Why Companies Need a Head of Content Strategy, Creation and Distribution Data mining their own information

Content is marketing, we all know that. But marketing is also content. So are HR manuals, social media policies, annual reports, analyst reports, research studies, customer evaluations, product reviews, employee…

September 1, 2013, 10:10 PM EDT

InMobi Hires Former Digitas Star Stephanie Sarofian steers mobile toward programmatic options

InMobi has named Stephanie Sarofian executive director, brand and agency, as she recently left DigitasLBi after a formidable 18-year run. Based in the mobile ad network's New York office, she…

August 23, 2013, 12:01 AM EDT

Razorfish Swallows Up More HSN Digital Work Takes search account from iCrossing

Razorfish has handled HSN's display and paid social advertising since last year and is now taking on the client's search work. While the brand's SEM budget wasn't disclosed, such accounts…

August 12, 2013, 12:01 AM EDT

JPMorgan Chase Calls a Digital Review Bank is a big digital spender, at more than $70m a year

JPMorgan Chase is reviewing its digital advertising business, which sources describe as a massive undertaking, given the company’s numerous divisions and agency relationships. All told, the company spends an estimated $70-80…

August 6, 2013, 4:43 PM EDT

AOL to Launch Programmatic Upfront During Advertising Week Plan is to jump-start a marketplace for machine-sold ads

AOL is attempting to ignite a large-scale, machine-driven online ad market for premium advertisers and sellers by borrowing a page from old media—all in an effort to pull more TV…

July 24, 2013, 9:00 AM EDT

Possible Gets More Microsoft Work Adds Surface website

WPP digital agency Possible has added the lead role on Microsoft Surface's website to its work for the tech giant, following a review. The assignment includes ongoing work on the site's…

July 23, 2013, 3:17 PM EDT

Razorfish's Lord Takes Top Job at AOL Networks First task: launch partnership with Publicis Groupe

Bob Lord may be leaving Publicis Groupe's Razorfish to run AOL Networks but, given a new partnership between Publicis Groupe and AOL, his ties to his former employer will remain…

July 19, 2013, 8:24 AM EDT

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