Topic: Razorfish
CES isn’t just a critical time for TV manufacturers, tablet companies and electronic roller skate inventors to lay out their wares for the year. It’s also turning out to be…
Agencies have been partnering with emerging media platforms for years to create new ad products. And on the flip side, over the last 18 months, it's been en vogue for…
Brands are increasingly testing digital technology to pitch consumers while they’re in stores. Take Procter & Gamble, which this week will start targeting shoppers in the digestive health sections of…
Razorfish has been awarded an e-commerce revamp job for Target, a source close to the situation told Adweek on Monday. The Minneapolis-based retailer appeared to select Razorfish over rival SapientNitro,…
If recent events prove to be bellwethers, digital in-store work is shaping up as a key battleground among interactive agencies going into 2013. SapientNitro increased its bet on digital in-store today,…
In the two days since Hurricane Sandy slammed New York City, digital ad agencies in flooded Lower Manhattan and across the East River in Brooklyn haven’t stopped working. With public…
If you talk to big digital agencies like Razorfish and SapientNitro these days, it sounds like the new money to be made in digital is based inside retail stores. Razorfish is certainly…
Publicis Groupe has reached a conditional agreement to buy the agency LBi for $540 million, ending months of speculation about which holding company—WPP, Interpublic and Omicom being the others—would snag…
Maximizing one's impact almost always requires a sharp focus. That concept seems to be at the center of Paul Gelb’s decision to leave Razorfish—where he helped the digital shop build…
When Google formed its Creative Council more than two years ago, its creative agency members told the search giant to lay off handing out awards. “They were concerned whether or not…
