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Topic: Razorfish

A Depressed T-Rex and His Tiny Arms Find Relief in This Oddly Wonderful Audi Ad

Laughingstock no more

"You think things are gonna stay the same, then one day, boom, 25 million hits in two days." The Tyrannosaurus Rex is real. And we have ruined his life by teasing…

Smart Car Tells an Instagram Story for Two, on a Pair of Devices Side by Side

Meet @fortwo_jake and @fortwo_jill

We've seen a few clever marketing campaigns over the years that had to be activated by two people in order to work. Coca-Cola has done a lot of this, promoting…

Social Ranking Site Creates a New Battleground for Agency Egos

Pivotstack tallies audiences, and Ogilvy's on top

Does Ogilvy & Mather have the best online presence of any advertising agency in the world? Yes, according to a new site that ranks shops based on the size of…

Big Mac Turns Your Brain Into a Drooling Pile of Oblivious Mush in British Ad Stunt

McDonald's plays mind games

McDonald's puts our minds to the test in this British campaign from Razorfish that features prankvertising and an online quiz. The premise is that people can't concentrate on anything else when…

The Story Behind AOL's NewFront Deal

Early sponsor interest, fast start by Nicole Richie show buoy portal's video push

Is AOL winning the NewFronts so far? And did the company really sign a deal with an advertiser during its splashy event last week? On the latter point, yes—for the most…

Feast Your Eyes on the Pretzelnator, the First Crowdsourced Burger at McDonald's

You want to hate it, but it looks delicious

User-driven marketing often feels like an artful dodge around doing actual creative work, but sometimes it does achieve cool results. The latest example comes from Germany, where Razorfish has rolled…

Bing Ad Celebrates Kevin Pearce's Return to Snowboarding

But should it be re-edited following another skier's death?

It's been a long two years for Kevin Pearce, the American snowboarder who was critically injured on New Year's Eve in 2009, suffering a traumatic brain injury when he hit…

Digging Deep on the Internet

Key sites from Web history on display in New York this week

     It’s kind of crazy that, halfway through 2011, there is no official archive of the Internet’s most influential early Web pages. Thankfully, Jim Boulton of U.K. ad agency…

Razorfish office salutes CCO in music video

It can get tricky when agencies go the hokey-music-video route. Witness Publicis London's lip dub last December, or Bold Ogilvy Athens's paean to David Ogilvy. But Neue Digitale/Razorfish isn't…

Razorfish takes another shot at TV with Axe

Axe is launching a new product line, Axe Music, with a series of mystery concerts. One interesting element of the campaign is the agency Unilever chose to make the…

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