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Topic: Razorfish

Big Mac Turns Your Brain Into a Drooling Pile of Oblivious Mush in British Ad Stunt McDonald's plays mind games

McDonald's puts our minds to the test in this British campaign from Razorfish that features prankvertising and an online quiz. The premise is that people can't concentrate on anything else when…

February 18, 2014, 9:06 AM EST

The Story Behind AOL's NewFront Deal Early sponsor interest, fast start by Nicole Richie show buoy portal's video push

Is AOL winning the NewFronts so far? And did the company really sign a deal with an advertiser during its splashy event last week? On the latter point, yes—for the most…

May 7, 2013, 5:38 PM EDT

Feast Your Eyes on the Pretzelnator, the First Crowdsourced Burger at McDonald's You want to hate it, but it looks delicious

User-driven marketing often feels like an artful dodge around doing actual creative work, but sometimes it does achieve cool results. The latest example comes from Germany, where Razorfish has rolled…

May 2, 2012, 8:59 AM EDT

Bing Ad Celebrates Kevin Pearce's Return to Snowboarding But should it be re-edited following another skier's death?

It's been a long two years for Kevin Pearce, the American snowboarder who was critically injured on New Year's Eve in 2009, suffering a traumatic brain injury when he hit…

January 23, 2012, 2:07 PM EST

Digging Deep on the Internet Key sites from Web history on display in New York this week

     It’s kind of crazy that, halfway through 2011, there is no official archive of the Internet’s most influential early Web pages. Thankfully, Jim Boulton of U.K. ad agency…

June 6, 2011, 6:55 AM EDT

Razorfish office salutes CCO in music video

It can get tricky when agencies go the hokey-music-video route. Witness Publicis London's lip dub last December, or Bold Ogilvy Athens's paean to David Ogilvy. But Neue Digitale/Razorfish isn't…

September 15, 2010, 9:44 AM EDT

Razorfish takes another shot at TV with Axe

Axe is launching a new product line, Axe Music, with a series of mystery concerts. One interesting element of the campaign is the agency Unilever chose to make the…

August 19, 2010, 12:37 PM EDT

JC Penney earns own spot in the doghouse

JC Penney this week rolled out just what the world needs: another Flash microsite for the holidays. I have to look at so many microsites that my expectations are…

December 5, 2008, 7:26 AM EST

Will designers rev their engines for Intel?

Everyone wants to get in on the social thing nowadays, and tech companies are often ahead of the pack, for obvious reasons. Here's Intel's new effort: To promote the…

November 19, 2008, 2:16 PM EST

New Razorfish site awash in sound effects

Yesterday, Avenue A/Razorfish sent word that it's dropping the Avenue A brand. This makes sense, since most people already referred to the agency as simply Razorfish. Ah, but there's more:…

October 21, 2008, 11:31 AM EDT