Razorfish | Adweek
Advertisement

Topic: Razorfish

76% of Marketing Execs Say They Don't Target With Behavioral Data Razorfish study of C-suite set raises eyebrows

Seventy-six percent of marketers do not utilize behavioral data in either segmentation analysis or targeting, per a Razorfish study called The State of Always-On Marketing that surveyed 685 C-suite executives.…

March 20, 2014, 5:52 AM EDT

A Marketer’s Guide to SXSW Brands try to keep Austin wired

For 20 years, South by Southwest Interactive—which started, humbly enough, as SXSW Film & Multimedia—has evolved into a massive marketing extravaganza, last year playing host to 31,000 tech practitioners and…

February 23, 2014, 9:44 PM EST

Sprinklr Buys Dachis Group to Boost Social Marketing Services Combine into one-stop shop

Sprinklr, the New York-based social media analytics firm, acquired Dachis Group, the companies announced today. Sprinklr is adding Dachis Group’s social media strategy platform to its technology, to offer brands…

February 19, 2014, 11:28 AM EST

Big Mac Turns Your Brain Into a Drooling Pile of Oblivious Mush in British Ad Stunt McDonald's plays mind games

McDonald's puts our minds to the test in this British campaign from Razorfish that features prankvertising and an online quiz. The premise is that people can't concentrate on anything else when…

February 18, 2014, 9:06 AM EST

Beringer Replaces Unkel As Head of VivaKi AOD To run digital media trading operation

Stephan Beringer was named the new chief growth officer and president of Audience On Demand at VivaKi. He succeeds Kurt Unkel, who is leaving the company at the end of…

January 28, 2014, 4:09 PM EST

Microsoft Launches Global Review of Marketing Services Company spends some $1 billion on media annually

The timing of Microsoft's global marketing services review is curious, given that the company is still searching for a new global CEO. Sources expect the new chief executive to have a…

January 13, 2014, 9:09 PM EST

What Exactly Is Going On at iCrossing? Hearst's digital agency is beset by turnover as it expands beyond search

These are boom times for digital agencies—particularly those that have stayed in stride with the latest hot trend. Where search was the discipline clients craved five years ago—thanks, Google—social and…

January 13, 2014, 6:00 AM EST

Will Ferrell’s Anchorman 2 Is Changing the Way Movies Are Marketed The wide-reaching social push is unlike anything done before

In a video that will soon be making the rounds in Ireland and beyond, Ron Burgundy—as if he had been cryogenically frozen since the late ’70s—offers his congrats to Irish…

November 24, 2013, 9:55 PM EST

YouTube Is Now Much Safer for Brands Update to comments should make engaging more comfortable

Google’s recent effort to silence trolls with a new YouTube commenting policy might actually be a boon to brands. YouTube in September began directing its users to open an account on…

November 17, 2013, 9:49 PM EST

Family Photos: The Advertising and Media Edition Some of the industry's boldface names along with their progeny

Considering the changes in advertising and media in the last three-and-a-half decades, it is comforting to know that some familiar names will be with us for generations to come. Here,…

November 10, 2013, 8:24 PM EST

Advertisement