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Topic: Razorfish

Publicis Groupe Merges Global Digital Networks Sapient and Razorfish

SapientRazorfish combines assets

Publicis Groupe confirmed weeks of rumors today, announcing the merger of its SapientNitro and Razorfish networks to create a new global operation it's calling SapientRazorfish. The goal is to better…

Food Giant J.M. Smucker Consolidates Its Digital Marketing Business With Razorfish

29 brands were involved in $86 million review

Food conglomerate J.M. Smucker has concluded a six-month agency review by consolidating its North American digital marketing business with Publicis' Razorfish. A Razorfish spokesperson deferred to the client, which declined to…

USAA Consolidates With Publicis Less Than a Year After Racist Email Scandal at Former Agency

Client requires diversity pledge from new partner group

USAA, the largest provider of insurance and other financial products to U.S. military members, has consolidated its marketing business with a cluster of Publicis Groupe agencies after a formal review…

A Depressed T-Rex and His Tiny Arms Find Relief in This Oddly Wonderful Audi Ad

Laughingstock no more

"You think things are gonna stay the same, then one day, boom, 25 million hits in two days." The Tyrannosaurus Rex is real. And we have ruined his life by teasing…

What Ad Buyers Really Think About Google, Facebook, Twitter and Everything in Between

A candid discussion with 7 insiders

The major digital media platforms—full of big gains, big hype and often a lack of transparency—have made the advertising universe a complicated, fragmented place. And with eMarketer predicting digital ad…

Patrón Wants to Help You Find the Perfect Cocktail Using Your Amazon Echo

And make buying a bottle possible via the device

Are robots the new bartenders? Maybe not, but Patrón tequila is launching a web platform today called Patrón Cocktail Lab that's aimed at making at least part of the drinking…

Ad of the Day: Kung Fury's David Sandberg Shows Off Great, Zany Effects in Phone Ad

Don't get a big head over the ZenPhone's fancy features

The Asus ZenPhone Zoom smartphone has a camera so strong, it'll turn a little toy dinosaur into a full-sized T-Rex that you can ride like a horse.  So says a new…

Here Are 4 Reservations Agencies Still Have About VR as a Viable Marketing Tool

Medium is growing, but doubts remain

From Oculus finally announcing its long-awaited price and shipping date to GoPro CEO Nick Woodman saying that "there's nothing gimmicky about VR," virtual reality was one of the biggest draws at…

Smart Car Tells an Instagram Story for Two, on a Pair of Devices Side by Side

Meet @fortwo_jake and @fortwo_jill

We've seen a few clever marketing campaigns over the years that had to be activated by two people in order to work. Coca-Cola has done a lot of this, promoting…

This Is What Brands Need to Know About Mobile Safety

Kargo CMO Terri Walter talks fraud, creativity and ad blocking

Specs Current gig CMO of Kargo Previous gig CMO of PubMatic Age 45 Adweek: You've worked for Microsoft and Razorfish, and most recently at PubMatic. What have you learned about building digital brands that…

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