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Topic: Razorfish

Big-Box Stores Like Target Think These New Apps Can Defeat Amazon Can they stop the showrooming monster?

Not so long ago, retailers struggled mightily to direct shoppers away from browsers and over to their newfangled branded apps without much success. This holiday season, however, might prove to…

December 1, 2014, 12:02 AM EST

Maurice Lévy Dropped $3.7 Billion on Sapient. Now What? Publicis is rewiring for the future

Acquisitive Publicis Groupe chief Maurice Lévy champed at the bit during the nine months of merger negotiations with Omnicom, putting his ability to buy shops on hold. After the collapse…

November 10, 2014, 12:02 AM EST

12 Marketers Already Experimenting With Instagram's Hyperlapse App In first days after launch, social video is moving fast

Only one day after Instagram launched the stand-alone Hyperlapse app that makes short, time-lapse videos, a number of big brands are testing the feature out. Instagram’s Hyperlapse app is intended to…

August 27, 2014, 5:15 PM EDT

The 4 Biggest Marketing Implications From Amazon's Fire Phone Gesture-based ads and a lot of shopping

Amazon’s new Fire phone has been out for less than a month, but already a number of brands like eBay, Fandango and Orbitz are eyeing the phone for potential marketing…

August 18, 2014, 7:00 AM EDT

Patrón Seeks a New Lead Agency Incumbent Cramer-Krasselt will not defend

The Patrón Spirits Company has begun a search for a new agency to handle its creative and media business.  Incumbent Cramer-Krasselt was invited to defend but declined, according to a representative…

August 5, 2014, 4:44 PM EDT

Social Ranking Site Creates a New Battleground for Agency Egos Pivotstack tallies audiences, and Ogilvy's on top

Does Ogilvy & Mather have the best online presence of any advertising agency in the world? Yes, according to a new site that ranks shops based on the size of…

July 18, 2014, 9:18 AM EDT

Publicis Groupe Acquires E-Commerce Shop Ohio-based firm will be folded into Razorfish

Publicis Groupe is acquiring e-commerce shop Crown Partners. Following the acquisition, Crown will be folded into Razorfish’s technology platform services, The Wall Street Journal reports. The tie-up makes sense because, as…

July 1, 2014, 2:34 PM EDT

JPMorgan Chase Embraces Its New Digital Shop Publicis Groupe's Roar arose from last year's global pitch

It's still early stages for Roar, the new shop that Publicis Groupe created to handle JPMorgan Chase's global digital business, but so far a bank marketing leader likes what he…

June 26, 2014, 1:31 PM EDT

Razorfish Wins Car2Go's Creative Account Company considered 4 shops for the business

Car2Go has found the fresh perspective it was looking for in Razorfish, which has landed the company's creative business after a pitch against three other, undisclosed shops.  “Razorfish has a strong…

June 19, 2014, 12:46 PM EDT

4 Shops Vie for Honda's Digital Account Automaker spends $50 million annually on digital ads

American Honda Motor Co.'s digital marketing review pits agencies from three major holding companies against a key roster shop. Sources identified the finalists as VML, a unit of WPP Group's Young…

May 20, 2014, 11:48 AM EDT

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