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Topic: Ray Ban

Ray-Ban Is Latest Brand to Have People Stare at Each Other for 4 Minutes and See What Happens

No Wayfarers allowed for this one

In yet another recreation of a 1997 experiment to try to get people to fall in love, Ray-Ban got a bunch of carefully chosen strangers to answer questions and look…

Infographic: How Key Lifestyle Brands Resonate With Millennials, Gen Xers and Boomers

Almost everyone loves Enterprise and Southwest

Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president…

What You See Isn't What You Get [Video]

Mad Woman Lauren Reeves loves a good optical illusion

Hey guys, It's me again, Lauren. I've noticed some advertisements recently are trying to play mind games with me. It's like please, I invented the mind f-ck, just ask my ex-boyfriends.…

Gay Advertising’s Long March Out of the Closet

Same-sex imagery is much older than you think

James Cash Penney, the son of a Baptist minister and founder of one of America’s enduring retail empires, probably rolled over in his grave. Tucked in the glossy pages of JCPenney’s…

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