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Topic: Ratings

NBC Breaks the Record with a 49.7 Rating and 114.4 Million Viewers During the Super Bowl $4.5 million per spot looks like a bargain now

If you ask a network exec who won the Super Bowl this morning, the correct answer is anybody who bought an ad in the fourth quarter. NBC bet big on…

February 2, 2015, 11:35 AM EST

How Fox's Marketing Fanned the Flames of Empire, One of the Biggest New Shows in Years The strategy behind a breakout hit

Nothing takes the sting off a lackluster fall season like a big midseason hit. And that's exactly the situation Fox is in with its new show Empire, which after a month…

January 29, 2015, 10:49 PM EST

TV Viewing Continues to Shift Online Online video streaming jumps 60% from previous quarter

Amid declining television ratings, Nielsen is reporting that more Americans are consuming TV shows online than through traditional channels. According to The Wall Street Journal account, viewership of live television dropped…

December 5, 2014, 11:14 AM EST

TV Bosses Say Ratings Won't Stop Being Awful Anytime Soon Er, sorry, 'trending downward'

Now is the winter of our discontent, made that much colder by the absence of the ad dollars that everyone in the TV world swore would come back in scatter. They…

November 24, 2014, 8:00 AM EST

Can Kid Chefs Help Fox Salvage What's Left of the Fall? Utopia and Mulaney are gone and Gracepoint and Red Band are going

Fox knew that its fall season was going to be awful—it’s now very clear why Kevin Reilly stepped down as Fox entertainment chairman just weeks after May upfronts—but the network…

November 4, 2014, 10:44 AM EST

Prime-time Broadcast Ratings Tumble, Even During Premiere Week But one network gets a rare bump in viewers

Broadcast networks should start putting up a sign: "Watch for falling ratings." Fragmentation—the process of viewers diffusing across cable channels that cater to specific interests, as opposed to being forced to…

October 2, 2014, 5:14 PM EDT

Al Jazeera America Sees 30% Ratings Increase As Gaza Conflict Continues 3 million viewers, 1.4 million at prime time

Al Jazeera America has seen a major boost in its ratings over the last two weeks, with the network’s coverage of the Gaza conflict drawing some 3 million unique viewers…

July 28, 2014, 10:46 AM EDT

Rob Dyrdek Gets Renewals, Pilot in MTV Deal Fantasy Factory, Ridiculousness return for 7th seasons

Celebrations are in order for MTV producer Rob Dyrdek. The network today that closed a "multi-year production deal" with Dyrdek and his company Super Jacket that includes pilot order for…

June 25, 2014, 5:53 PM EDT

Networks Pour Cash Into Summer Programming Our top picks for off-season TV

The broadcast season is over. Permanently. That’s not to say that a bunch of new series won’t be back in the fall, but you no longer have to watch reruns…

June 3, 2014, 5:57 AM EDT

CNBC Isn't Offering Nielsen Ratings Guarantees During the Day Anymore Financial network offers internal numbers instead

CNBC, the financial news network, is done with daytime Nielsen ratings. "They are no longer guaranteeing the business day, which is the most important daypart for a financial client," a source…

June 2, 2014, 1:19 PM EDT

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