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Topic: Ratings

Ratings Drop Sharply for College Football Playoff's Second Championship Game

Viewership down 23% from last year

Despite a high-scoring, back-and-forth national championship game, the College Football Playoff had a sophomore slump. Alabama's 45-40 victory over Clemson Monday night averaged 25.6 million viewers, tumbling 23 percent from last…

Why ESPN Isn't Worried About New Year's Eve Competition for the College Football Playoff

Will viewers choose Alabama-Michigan State or Ryan Seacrest?

As throngs of people pack together like sardines in Times Square and various restaurants and bars across the eastern U.S., two powerhouse college football programs will be fighting for a…

How These Cable Networks Have Been Able to Grow Their Unscripted Audiences

The truth about reality

It's tough out of there for TV shows. With so many choices for viewers, increasing competition from digital streamers, not to mention cord cutters, it's never been more challenging for…

3 Things to Know About Donald Trump's SNL Hosting Gig

Controversial candidate will bring in viewers, whether they like him or not

Donald Trump will host Saturday Night Live this weekend for the second time, but this will be very different than his 2004 appearance when he was a part of the…

These New TV Shows Are The Leaders When It Comes to Social Engagement

Microsoft, AT&T bought most ads on debuting series

The 2015-16 TV season has begun, and networks and advertisers are starting to make sense of the ratings battle. But which new series are winning the other battle that matters—the…

These New and Returning Fall TV Shows Are Getting the Most Buzz on Twitter

Viewers excited to check into Hotel, welcome back Heroes

A new TV season kicks off next week with 22 different shows set to debut on the broadcast networks. But it's a cable show that's generating the most buzz on…

Fear the Walking Dead Pulls In the Biggest Audience Ever for a Cable Premiere

AMC now has 3 of the top 5

AMC's attempt to franchise its hugely profitable Walking Dead series appears to have paid off. Sunday's premiere of Fear the Walking Dead, the spinoff-prequel of cable's top-rated series, drew 10.1 million…

Academy of Country Music Awards Pulls In Most Viewers Since 1998

Taylor Swift, Miranda Lambert and other stars give CBS a big night

The 50th Academy of Country Music Awards on CBS last night was the most-watched since 1998. The super-sized special, which aired from 8-11:30 p.m., was watched by 15.77 million viewers, up…

NBC Breaks the Record with a 49.7 Rating and 114.4 Million Viewers During the Super Bowl

$4.5 million per spot looks like a bargain now

If you ask a network exec who won the Super Bowl this morning, the correct answer is anybody who bought an ad in the fourth quarter. NBC bet big on…

How Fox's Marketing Fanned the Flames of Empire, One of the Biggest New Shows in Years

The strategy behind a breakout hit

Nothing takes the sting off a lackluster fall season like a big midseason hit. And that's exactly the situation Fox is in with its new show Empire, which after a month…

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