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Topic: Ratings

5 Things You Should Know About Addressable Ads as More Dollars Shift to Digital

Advanced advertising needs better clarity

The momentum behind addressable TV, delivering household-specific advertising based on an advertiser-defined target—regardless of programming or time of day in both live and playback modes—has reached an important inflection point…

Olympic Roundup: A Strong First Weekend for Team USA, but Not for NBC's Ratings

Viewership remains low compared to 2008 and 2012

The 2016 Summer Olympics kicked off Friday with the opening ceremony in Rio de Janeiro. Here's a look at the most important stories from the Olympics for marketers: NBC Ratings Continue to…

How Television Has Become the Newest New Media

Viewing via IP addresses takes the tube 2.0

As a salesman, I get the pleasure of having conversations with marketers on a daily basis. And, as marketers should, you're asking many questions to ensure your campaigns are getting…

Ratings Drop Sharply for College Football Playoff's Second Championship Game

Viewership down 23% from last year

Despite a high-scoring, back-and-forth national championship game, the College Football Playoff had a sophomore slump. Alabama's 45-40 victory over Clemson Monday night averaged 25.6 million viewers, tumbling 23 percent from last…

Why ESPN Isn't Worried About New Year's Eve Competition for the College Football Playoff

Will viewers choose Alabama-Michigan State or Ryan Seacrest?

As throngs of people pack together like sardines in Times Square and various restaurants and bars across the eastern U.S., two powerhouse college football programs will be fighting for a…

How These Cable Networks Have Been Able to Grow Their Unscripted Audiences

The truth about reality

It's tough out of there for TV shows. With so many choices for viewers, increasing competition from digital streamers, not to mention cord cutters, it's never been more challenging for…

3 Things to Know About Donald Trump's SNL Hosting Gig

Controversial candidate will bring in viewers, whether they like him or not

Donald Trump will host Saturday Night Live this weekend for the second time, but this will be very different than his 2004 appearance when he was a part of the…

These New TV Shows Are The Leaders When It Comes to Social Engagement

Microsoft, AT&T bought most ads on debuting series

The 2015-16 TV season has begun, and networks and advertisers are starting to make sense of the ratings battle. But which new series are winning the other battle that matters—the…

These New and Returning Fall TV Shows Are Getting the Most Buzz on Twitter

Viewers excited to check into Hotel, welcome back Heroes

A new TV season kicks off next week with 22 different shows set to debut on the broadcast networks. But it's a cable show that's generating the most buzz on…

Fear the Walking Dead Pulls In the Biggest Audience Ever for a Cable Premiere

AMC now has 3 of the top 5

AMC's attempt to franchise its hugely profitable Walking Dead series appears to have paid off. Sunday's premiere of Fear the Walking Dead, the spinoff-prequel of cable's top-rated series, drew 10.1 million…

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