Rare Crowds | Adweek
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Topic: Rare Crowds

Type
Ad Wreck VC-backed ad tech firms have arguably inflicted one big mess on digital advertising

Blame Mary Meeker. Definitely blame Google. And most of all, perhaps, blame MySpace. Whoever’s fault it was, somewhere around the mid-2000s many people got the idea there was an enormous gap…

November 6, 2012, 12:00 AM EST

Microsoft Vet Promises Publishers a Better Deal Rare Crowds aims to make display work—and sell—just like search ads do

Given that performance advertising still tends to dominate the online ad world, and given that banners remain stubbornly cheap, the industry is rife with companies claiming to have just the…

September 10, 2012, 5:38 PM EDT

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