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Topic: Randall Rothenberg

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5 Things IAB's Randall Rothenberg Wants You to Know About Digital Advertising Viewability standards are going to get clearer and easier

The Interactive Advertising Bureau this week launched a nonprofit organization called the IAB Technical Laboratories to help grapple with viewability and other digital advertising issues. The research and development group will…

September 30, 2014, 4:45 PM EDT

Peter Naylor Tapped to Lead IAB’s Publisher-in-Residence Effort Former NBCU exec will look to bring an insider's perspective to organization

Peter Naylor is the the Interactive Advertising Bureau’s first publisher-in-residence. The longtime digital sales executive, who left NBCUniversal last month, has been tapped to serve in a new consulting role within…

November 12, 2013, 1:00 PM EST

The Definition of Advertising Has Never Been More Unclear Source of both opportunity and crisis

For most of the past 100 years, if a marketer said he needed a new advertising campaign, everybody knew what that meant. The machine turned on. The marketer called the…

September 16, 2013, 11:29 AM EDT

Global Ad Buys Might Finally Become a Reality Marketing across borders

When the holding companies Publicis and Omnicom announced last month they were joining forces to form the world’s largest ad agency group, they called it “a new company for a…

August 18, 2013, 10:26 PM EDT

The IAB and Mozilla Clash—in Person Luma's Kawaja surprises IAB CEO on stage

The Interactive Advertising Bureau’s CEO Randall Rothenberg has had a very public disagreement with Mozilla over the browser’s decision to automatically block ad cookies in recent months. On Tuesday, Rothenberg…

May 22, 2013, 9:54 PM EDT

This Is Why Advertisers Need to Get Serious About Video Embrace new formats

We are at the brink of a watershed moment in digital video. The Digital Content NewFronts has become an integral part of advertisers’ annual budget planning. Fueled by the high…

April 28, 2013, 11:46 PM EDT

IAB Escalates Attack on Firefox Privacy Browser Says new version will hurt small businesses on the Internet

The Interactive Advertising Bureau escalated its attack on Mozilla for its new Firefox browser that blocks third-party cookies by default, cutting ad networks dead in their tracks. Since late last month…

March 12, 2013, 4:09 PM EDT

IAB Post Mortem: Deep Industry Divide on Native Ads Direct response-heavy crowd delivers mostly cold response

Despite all the hype and enthusiasm surrounding native advertising, there's a rift in the digital ad business and it's deeper than you might think. The big-data-standardized-units-programmatic-platform crew at #iabalm is a…

February 28, 2013, 11:58 AM EST

IAB Unveils Own Ad Tech Org Chart Media and tech vendors on outside looking in

LUMA Partners founder and CEO Terence Kawaja has long been the grand organizer of the ad tech market. His LUMAscapes have become the most recognizable and easily referencable maps of…

February 25, 2013, 1:33 PM EST

Why Silicon Valley Can't Sell Or, why luring big brands to platforms is its next big problem

Drive up and down the 101 Freeway in Silicon Valley, or cast your gaze north toward Seattle, and media companies, which expect to book over $20 billion in advertising in…

July 11, 2011, 6:23 AM EDT

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