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Topic: Randall Rothenberg

Here's the Definitive Plan for Your Week at Cannes

Adweek's day-by-day recommended schedule for the 2016 Lions

The Cannes Lions International Festival of Creativity can be sensory (and scheduling) overload, whether you're a first-time attendee or a Palais pro. With so many options for things to do, Adweek's…

Why Digital Video Is the Ultimate Equalizer Among All Media

But whoever makes the best content wins

The popular media industry narrative has always revolved around a war between worlds. Television and video duking it out for primacy, especially around the NewFronts and upfronts season. Mobile and…

As Media Consumption Becomes Liquid Across Platforms, Brands Better Learn How to Surf

New IAB report spotlights trend

Today's consumer is crossing screens, jumping between smartphones and laptops and smart TVs, watching short- and long-form video at a steady clip, and consuming news, information and entertainment at a…

The Future May Belong to Web and Mobile Video, but TV Will Survive

What’s replacing television is, in fact, television

Television is dead! Long live television! This, the ancient cry of royal succession, is entirely appropriate to herald what's happening right now—literally before our eyes—to the medium of television. TV has…

Media, Magazines and Moguls [Photos]

Moonves and Chen enjoy Grammy glamour; Trump and Kushner party for a good cause

Les Moonves and wife/tv host Julie Chen celebrate the Grammys. Ivanka Trump and husband/businessman Jared Kushner make an appearance in New York for amfAR.

Publishers, Agencies Must Shift Their Focus From Big Data to Big Content

Superior storytelling will win as 'tech mania' subsides

Programmatic direct, data aggregators, cross-device tracking, viewability metrics. Take a look at the themes that dominated the advertising media over the past year and you come away with the impression…

5 Things IAB's Randall Rothenberg Wants You to Know About Digital Advertising

Viewability standards are going to get clearer and easier

The Interactive Advertising Bureau this week launched a nonprofit organization called the IAB Technical Laboratories to help grapple with viewability and other digital advertising issues. The research and development group will…

Peter Naylor Tapped to Lead IAB’s Publisher-in-Residence Effort

Former NBCU exec will look to bring an insider's perspective to organization

Peter Naylor is the the Interactive Advertising Bureau’s first publisher-in-residence. The longtime digital sales executive, who left NBCUniversal last month, has been tapped to serve in a new consulting role within…

The Definition of Advertising Has Never Been More Unclear

Source of both opportunity and crisis

For most of the past 100 years, if a marketer said he needed a new advertising campaign, everybody knew what that meant. The machine turned on. The marketer called the…

Global Ad Buys Might Finally Become a Reality

Marketing across borders

When the holding companies Publicis and Omnicom announced last month they were joining forces to form the world’s largest ad agency group, they called it “a new company for a…

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