Topic: Ralph Lauren

Why Legendary Fashion Photographer Mario Testino Is Embracing Digital Media

Clio winner on memorable ads and building his brand

Specs Current gig Fashion photographer, philanthropist and founder of creative agency MarioTestino+ Instagram @mariotestino Age 61 What does winning a Clio lifetime achievement award mean to you? It means a lot to win a…

Ralph Lauren Joins Speedo in Dropping Ryan Lochte After Rio Scandal

Speedo will donate $50,000 to charity

Speedo and Ralph Lauren have ended relationships with U.S. Olympian Ryan Lochte, a decision that comes after the swimmer was accused of fabricating his tale of being robbed in Rio…

Why Ralph Lauren's Team USA Uniforms Are Such a Marketing Coup

Controversy aside, it's a big win for the designer

It really wasn't Ralph's fault. Last week, right after Team U.S.A.…

5 Ways Marketers Are Already Putting Sensors to Work

Next-gen ideas are sure to be the talk of CES

For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them. According to branding and marketing experts, we're still in the…

Infographic: How Key Lifestyle Brands Resonate With Millennials, Gen Xers and Boomers

Almost everyone loves Enterprise and Southwest

Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president…

How Shinola Went From Shoe Polish to the Coolest Brand in America

Nobody's confusing shit with Shinola anymore

You had to know your U.S. history to fully appreciate the gag on ABC's Jimmy Kimmel Live on May 21. Two contestants, Guillermo and Yehya, stood on a set made…

Here Are Forbes' 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

Pinterest Users Don't Mind Ads—Up to a Point

Adding value to conversations is key to acceptance

If you think the only people using Pinterest are moms and craft hobbyists, think again. While your typical Pinterest user is likely female (14 percent are men), they're a more…

These Fashionistas Parlayed Digital Smarts Into a Creative Shop

CA Creative's clients include Ann Taylor Loft, Edition Hotels

Specs Who Co-partners Carol Han (l.) and Alexandra Weiss What Digitally focused branding agency Where New York In 2010, Carol Han and Alexandra Weiss, then working on the still-nascent digital side of fashion (Han…

Make an Ordinary Brand Fancy: Send It to College

The art of co-opting the Ivy League

Nobody’s sure where the term originated. One story holds that in 1935 eight college athletic teams—Harvard, Yale, Princeton, Cornell, Dartmouth, Brown, Columbia and the University of Pennsylvania—decided to form an…