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Topic: Ralph Lauren

5 Ways Marketers Are Already Putting Sensors to Work

Next-gen ideas are sure to be the talk of CES

For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them. According to branding and marketing experts, we're still in the…

Infographic: How Key Lifestyle Brands Resonate With Millennials, Gen Xers and Boomers

Almost everyone loves Enterprise and Southwest

Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president…

How Shinola Went From Shoe Polish to the Coolest Brand in America

Nobody's confusing shit with Shinola anymore

You had to know your U.S. history to fully appreciate the gag on ABC's Jimmy Kimmel Live on May 21. Two contestants, Guillermo and Yehya, stood on a set made…

Here Are Forbes' 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

Pinterest Users Don't Mind Ads—Up to a Point

Adding value to conversations is key to acceptance

If you think the only people using Pinterest are moms and craft hobbyists, think again. While your typical Pinterest user is likely female (14 percent are men), they're a more…

These Fashionistas Parlayed Digital Smarts Into a Creative Shop

CA Creative's clients include Ann Taylor Loft, Edition Hotels

Specs Who Co-partners Carol Han (l.) and Alexandra Weiss What Digitally focused branding agency Where New York In 2010, Carol Han and Alexandra Weiss, then working on the still-nascent digital side of fashion (Han…

Make an Ordinary Brand Fancy: Send It to College

The art of co-opting the Ivy League

Nobody’s sure where the term originated. One story holds that in 1935 eight college athletic teams—Harvard, Yale, Princeton, Cornell, Dartmouth, Brown, Columbia and the University of Pennsylvania—decided to form an…

Dylan Lauren Wrote a Book on Her BlackBerry

Daughter of Ralph, founder of Dylan's Candy Bar

Specs Age 39 Accomplishments Founder of Dylan’s Candy Bar retail stores and brand; author of Dylan’s Candy Bar: Unwrap Your Sweet Life; daughter of fashion designer Ralph Lauren Base New York What’s the first…

Vote for the Best and Worst Brand Extensions

Which marketers pushed their products to new frontiers—and which ones pushed things too far?

Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a…

Perspective: Dude, Where's My Car?

A disquisition into one of advertising's most mysterious (yet effective) tactics

A pop quiz: What do recent ads for Ralph Lauren, John John Denim, Smartwater, Givenchy’s Play Sport cologne and Tommy Bahama all have in common? Sure, they all employ a…

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