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Topic: Ralph Lauren

These Fashionistas Parlayed Digital Smarts Into a Creative Shop CA Creative's clients include Ann Taylor Loft, Edition Hotels

Specs Who Co-partners Carol Han (l.) and Alexandra Weiss What Digitally focused branding agency Where New York In 2010, Carol Han and Alexandra Weiss, then working on the still-nascent digital side of fashion (Han…

April 2, 2014, 10:12 PM EDT

Make an Ordinary Brand Fancy: Send It to College The art of co-opting the Ivy League

Nobody’s sure where the term originated. One story holds that in 1935 eight college athletic teams—Harvard, Yale, Princeton, Cornell, Dartmouth, Brown, Columbia and the University of Pennsylvania—decided to form an…

September 25, 2013, 9:44 PM EDT

Dylan Lauren Wrote a Book on Her BlackBerry Daughter of Ralph, founder of Dylan's Candy Bar

Specs Age 39 Accomplishments Founder of Dylan’s Candy Bar retail stores and brand; author of Dylan’s Candy Bar: Unwrap Your Sweet Life; daughter of fashion designer Ralph Lauren Base New York What’s the first…

June 20, 2013, 11:33 PM EDT

Vote for the Best and Worst Brand Extensions Which marketers pushed their products to new frontiers—and which ones pushed things too far?

Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a…

December 20, 2012, 5:51 PM EST

Perspective: Dude, Where's My Car? A disquisition into one of advertising's most mysterious (yet effective) tactics

A pop quiz: What do recent ads for Ralph Lauren, John John Denim, Smartwater, Givenchy’s Play Sport cologne and Tommy Bahama all have in common? Sure, they all employ a…

September 27, 2012, 11:24 AM EDT

Perspective: I Gotta Wear Shades Celebrities made Ray-Ban sunglasses cool. So why is the brand touting unknowns?

The day that someone writes the definitive manual on how to be cool, there’ll have to be a chapter devoted to sunglasses. And while every brand from Ralph Lauren to…

September 13, 2012, 6:23 AM EDT

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