Topic: Ralph Lauren
Type
Vote for the Best and Worst Brand Extensions
Which marketers pushed their products to new frontiers—and which ones pushed things too far?
Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a…
Perspective: Dude, Where's My Car?
A disquisition into one of advertising's most mysterious (yet effective) tactics
A pop quiz: What do recent ads for Ralph Lauren, John John Denim, Smartwater, Givenchy’s Play Sport cologne and Tommy Bahama all have in common? Sure, they all employ a…
Perspective: I Gotta Wear Shades
Celebrities made Ray-Ban sunglasses cool. So why is the brand touting unknowns?
The day that someone writes the definitive manual on how to be cool, there’ll have to be a chapter devoted to sunglasses. And while every brand from Ralph Lauren to…
Ralph Lauren, long criticized for Photoshopping humans, is now under fire for allegedly Photoshopping non-humans. At issue is the Camp Polo ad above, which features a Labrador with an…
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