Topic: Raja Rajamannar

MasterCard Believes That Experiences Are Better for Business Than Storytelling

Getting consumers with surprises

During his session at the ANA Masters of Marketing Conference in Orlando, Fla., MasterCard CMO Raja Rajamannar asked audience members today to stand up if they played golf. He then asked…

MasterCard Explains Its New Logo, Both What's New and What Isn't

Modern look created by Pentagram

MasterCard has a new look, though it might seem a bit familiar and that's on purpose.  For the first time in two decades, the company unveiled a new logo and brand…

Why MasterCard's CMO Predicts a Merger Between VR and the Internet of Things

Immersive connection could change everything

  brightcove.createExperiences(); Not today, but soon, MasterCard Worldwide CMO Raja Rajamannar sees the beginnings of a world in which sales and…

MasterCard Expands 'Priceless' to Golf

Also extends 'Surprises' effort

MasterCard is taking its Priceless campaign to the links. The payment network is launching a new Priceless Golf program to coincide with its sponsorship of the Arnold Palmer Invitational on…

Carat Is the Big Winner in MasterCard's Global Media Review

Wins all but Latin America, which stays at UM

Carat has won most of MasterCard’s global media business, with the exception of Latin America, which will remain at UM, sources said. Global media spending is estimated at $200 million, including…

MasterCard Launches Media Review

Comes after hire of new CMO

MasterCard’s new chief marketing officer Raja Rajamannar has launched a global media agency review, after joining the company in September. The financial services company's lead media agency is Interpublic Group's Universal…