Topic: Ragú

Accounts in Review: SunTrust Hires a New Lead Shop

There are some creative searches going on, too

Don't despair, creative agencies, there are pitches for you, too. Not every account review right now revolves around media. As a public service—and a needed respite from Mediapalooza 2015—Adweek below identifies…

Ragú and Bertolli's New Owner Seeks an Agency to Turn Castoffs Into Crown Jewels

Unilever sold the non-core brands last year

Like with sports teams and their players, one corporation's castoffs can become another's superstars. That's the hope of Mizkan Group, which last year acquired Ragú and Bertolli pasta sauces from Unilever…

Top 10 Commercials of the Week: Oct. 12-19

Brad Pitt, bouncing iPods, and finally, the truth about periods

This week, a cute kitty with a love for its owner's Toyota Corolla trades all nine of his lives for car rides, the kids from 2007's superviral "Charlie Bit Me"…

Brothers From 'Charlie Bit Me' Recall Their Tough Childhood in Ragú Ad

Some wounds never heal

Harry and Charlie, the kids from 2007's superviral "Charlie Bit Me" YouTube video—which is closing in on half a billion views—make a humorous return in this new Ragú spot, where…

Ad of the Day: Ragú

BFG 9000 sings about the trials of childhood in these amusing radio jingles

Want to make your powerless, put-upon, can't-win children happier? Feed them Ragú. So winks the brilliantly manipulative premise behind the Unilever pasta-sauce brand's ongoing "A long day of childhood" campaign from…

Ragú Is Comfort Food for Kids Who've Just Seen Their Parents Have Sex

New ad stirs up viewers

This Ragú spot from ad agency Barton F. Graf 9000 sends a kid into his parents' bedroom, where he presumably sees them having sex. A meal slathered with Ragú pasta…

Desperate Moms Driven to the Brink of Sanity Choose Ragú

Trying everything to get kids to eat

Barton F. Graf 9000 is breaking a new campaign for Unilever's Ragú spaghetti sauce built around how desperate mothers get their children to eat dinner. The first spot is below.…