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Topic: Rafael Nadal

SportsCenter Ad Discovers Secret to Rafael Nadal's Success With the Ladies

It's sweeter than you think

Fresh from his U.S. Open triumph, Rafael Nadal comes on like the candy man in ESPN's latest tongue-in-cheek SportsCenter spot from Wieden + Kennedy in New York. Network personalities John…

Perspective: The Backhand Boys

Two generations ago, tennis stars were good for a sneaker endorsement. Today, they've got the balls for much more

In the early 1970s, long before there were high-tech carbon-fiber tennis racquets and nitrogen-pressured tennis balls to help, Roscoe Tanner pioneered the sudden-death serve. He could send the ball screaming…

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