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Topic: Radio

Radio Disney Snags Bratz Toymaker, Geico for 'N.B.T.' Music show incorporates multiplatform elements with Disney Channel

Over chicken and potatoes at New York's Edison Ballroom on Thursday afternoon, media folks heard a presentation by an entertainment giant in a field that doesn't have much room left…

October 1, 2012, 8:50 PM EDT

Foursquare Helps Magazine and Radio Station Sell Ads Baltimore media brands package check-ins with print and radio spots

Lifestyle magazine Urbanite and public radio station WTMD, each local entities in Baltimore, say Foursquare helps sell traditional advertising. The media brands have teamed up to create a contest-based geosocial…

July 10, 2012, 6:47 PM EDT

Data Points: Tweens and Their Screens After TV, computers are the most popular way for preteens to watch their favorite shows

Preteens are at the forefront of technology. They're not only using gaming systems, CD players and TVs, they're likely to have their very own, a new study by Mindshare shows.…

June 27, 2012, 6:15 AM EDT

From Boy to Man, and Brand Watch out, Ryan Seacrest (and Howard Stern). Zach Sang is coming for you

Zach who? If you’re not an obsessive consumer of teen celebrity news gossip, or a regular viewer of Nickelodeon, you’re probably not familiar with Sang, an enterprising 19-year-old Internet radio…

June 26, 2012, 6:24 AM EDT

Brazilian Agency Wins Radio Grand Prix for FM Broadcasts That Repel Mosquitos Ingenious campaign for 'Go Outside' magazine

CANNES, France—Ad agency Talent in São Paolo, Brazil, won the Grand Prix in the Radio Lions contest here tonight for something more deliciously devious than a straightforward radio ad campaign. On…

June 20, 2012, 3:33 PM EDT

Data Points: Tale of Two Strategies Obama is all about online ads, while Romney focuses on TV and radio

Digital ads are playing an increasing role in the run for the presidency, but as the numbers show, President Obama and Mitt Romney's approaches are as different as their political…

June 13, 2012, 6:10 AM EDT

Radio Ad Uses Stereo Tracks to Reveal Two Sides of Genghis Khan Barbarian or innovator? Depends on your balance settings

Here's a pretty interesting radio spot from DDB Chicago for the Field Museum's Genghis Khan exhibit. To illustrate the two very different sides of the Mongol leader, the agency used…

April 26, 2012, 11:06 AM EDT

Pew Survey Shows Technology Outpacing News One in four now get news from mobile devices

With more than a quarter of Americans getting their news from mobile devices, adapting to digital platforms is more crucial than ever for news organizations. But according to the 2012…

March 19, 2012, 12:01 AM EDT

Univision's Strategic Shift Ahead of Univision's upfront tour, network svp Cynthia Ashworth spills exclusive news: the combining of the company's broadcast and digital brand-integration groups

To better serve advertisers with content tie-ins that span the network’s TV, radio, online and mobile platforms, Univision has married its broadcast and digital branded-entertainment units under the banner “Innovations…

March 13, 2012, 12:07 AM EDT

Advertisers Move to Drop Radio Host 20 reported to have pulled the promo plug as Rush Limbaugh’s scandal persists

More than 20 advertisers have now reportedly run from Rush Limbaugh after his apology to Georgetown student Sandra Fluke failed to quell the media firestorm that was sparked by the…

March 6, 2012, 3:39 PM EST

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