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Topic: Radio

Ad of the Day: Ragú

BFG 9000 sings about the trials of childhood in these amusing radio jingles

Want to make your powerless, put-upon, can't-win children happier? Feed them Ragú. So winks the brilliantly manipulative premise behind the Unilever pasta-sauce brand's ongoing "A long day of childhood" campaign from…

Clear Channel CEO : We've Navigated Content Chaos Before

Bob Pittman on digital evolution of media and behavior

Now that everyone is creating content, how do marketers navigate that chaotic landscape? Clear Channel chief Bob Pittman argues we’ve all been down this road before. “Chatrooms at AOL became Facebook.…

Radio Disney Snags Bratz Toymaker, Geico for 'N.B.T.'

Music show incorporates multiplatform elements with Disney Channel

Over chicken and potatoes at New York's Edison Ballroom on Thursday afternoon, media folks heard a presentation by an entertainment giant in a field that doesn't have much room left…

Foursquare Helps Magazine and Radio Station Sell Ads

Baltimore media brands package check-ins with print and radio spots

Lifestyle magazine Urbanite and public radio station WTMD, each local entities in Baltimore, say Foursquare helps sell traditional advertising. The media brands have teamed up to create a contest-based geosocial…

Data Points: Tweens and Their Screens

After TV, computers are the most popular way for preteens to watch their favorite shows

Preteens are at the forefront of technology. They're not only using gaming systems, CD players and TVs, they're likely to have their very own, a new study by Mindshare shows.…

From Boy to Man, and Brand

Watch out, Ryan Seacrest (and Howard Stern). Zach Sang is coming for you

Zach who? If you’re not an obsessive consumer of teen celebrity news gossip, or a regular viewer of Nickelodeon, you’re probably not familiar with Sang, an enterprising 19-year-old Internet radio…

Brazilian Agency Wins Radio Grand Prix for FM Broadcasts That Repel Mosquitos

Ingenious campaign for 'Go Outside' magazine

CANNES, France—Ad agency Talent in São Paolo, Brazil, won the Grand Prix in the Radio Lions contest here tonight for something more deliciously devious than a straightforward radio ad campaign. On…

Data Points: Tale of Two Strategies

Obama is all about online ads, while Romney focuses on TV and radio

Digital ads are playing an increasing role in the run for the presidency, but as the numbers show, President Obama and Mitt Romney's approaches are as different as their political…

Radio Ad Uses Stereo Tracks to Reveal Two Sides of Genghis Khan

Barbarian or innovator? Depends on your balance settings

Here's a pretty interesting radio spot from DDB Chicago for the Field Museum's Genghis Khan exhibit. To illustrate the two very different sides of the Mongol leader, the agency used…

Pew Survey Shows Technology Outpacing News

One in four now get news from mobile devices

With more than a quarter of Americans getting their news from mobile devices, adapting to digital platforms is more crucial than ever for news organizations. But according to the 2012…

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