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Topic: Radio

MTV Founder Bob Pittman Is Our First Media Visionary

Clear Channel CEO's many incarnations make him a jack of all media

Bob Pittman had no intention of putting lipstick on a pig. The native Southerner and C-suite veteran, who was semi-retired a few years ago and overseeing private equity firm Pilot…

This Cincinnati Agency Doesn’t Shy Away From Traditional Work

Curiosity Advertising is expanding its digital disciplines

Specs Who Matt Fischer (l.), president and chief creative officer; Greg Livingston, partner and chief development officer What Full-service agency Where Cincinnati While agency startups typically showcase one or two digital specialties at their…

The Empire That Is Adam Carolla

Comic is quite the savvy businessman

Aspiring entertainers often pay the bills waiting tables or serving Starbucks. Adam Carolla used to punch the clock as a boxing trainer, carpet cleaner and rebuilder of earthquake-damaged homes. With…

Voice Actor Gives Himself a Shout-Out in Little Caesars Radio Ad

Tell 'em Alan Varner sent you

OK, Alan Varner, you probably think it's real cute that you broke through the "fourth wall" in this Little Caesars radio ad from Barton F. Graf 9000, inviting listeners who…

Dollar Shave Club Turns to Local Radio for Father's Day

'The guy I am pretty sure is my dad'

Dollar Shave Club CEO Michael Dubin is bringing his funnyman act—which spawned one of the more viral Web videos of recent lore (the clip included a shaving toddler, a bear…

Deutsch Produces Radio Ads for a Dollar to Promote Taco Bell's Dollar Cravings Menu

Bad robot voice is good fun

Taco Bell's Dollar Cravings Menu is a low-budget option, so naturally it needs low-budget advertising. Enter Deutsch/LA, which claims to have produced radio ads for a dollar promoting the menu.…

BBC's Experimental 'Perceptive Radio' Will Personalize Content

Uses light sensor, proximity sensor and mic to monitor noise

BBC has developed an experimental piece of hardware called Perceptive Radio that intelligently changes broadcasts based on the listener's location, weather, the level of background noise and other factors. The…

Nearly Half of Second-Gen Hispanics Feel Like Ads Don't Target Them

Ethnicity influences brand decisions

By now, it’s obvious that targeting Hispanics in the U.S. means more than just translating an ad into Spanish and casting ethnic stereotypes as spokespeople. For one thing, the first…

Michael Smerconish Says Talk Radio Is Like Pro-Wrestling: Fake

Pols follow the microphones

Specs Who Michael Smerconish Age 51 New gig Host, Michael Smerconish Program on SiriusXM’s P.O.T.U.S. channel Old gig Midday host, WPHT-AM, Philadelphia. Continues as fill-in host on MSNBC’s Hardball, Philadelphia Inquirer columnist, author. Why leave…

Carl's Jr. Reacts to Banning of Racy TV Ad by Describing It in a Radio Spot

Suggestive plot left to your imagination

Carl's Jr.'s notorious Memphis BBQ Burger commercial, which features two half-dressed women fighting over pulled pork on a cheeseburger—aka, "barbecue's best pair"—recently arrived in New Zealand. It was promptly banned…

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