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Topic: Radio

Voice Actor Gives Himself a Shout-Out in Little Caesars Radio Ad Tell 'em Alan Varner sent you

OK, Alan Varner, you probably think it's real cute that you broke through the "fourth wall" in this Little Caesars radio ad from Barton F. Graf 9000, inviting listeners who…

September 20, 2013, 9:30 AM EDT

Dollar Shave Club Turns to Local Radio for Father's Day 'The guy I am pretty sure is my dad'

Dollar Shave Club CEO Michael Dubin is bringing his funnyman act—which spawned one of the more viral Web videos of recent lore (the clip included a shaving toddler, a bear…

June 2, 2013, 11:13 PM EDT

Deutsch Produces Radio Ads for a Dollar to Promote Taco Bell's Dollar Cravings Menu Bad robot voice is good fun

Taco Bell's Dollar Cravings Menu is a low-budget option, so naturally it needs low-budget advertising. Enter Deutsch/LA, which claims to have produced radio ads for a dollar promoting the menu.…

May 29, 2013, 12:46 PM EDT

BBC's Experimental 'Perceptive Radio' Will Personalize Content Uses light sensor, proximity sensor and mic to monitor noise

BBC has developed an experimental piece of hardware called Perceptive Radio that intelligently changes broadcasts based on the listener's location, weather, the level of background noise and other factors. The…

May 23, 2013, 1:45 PM EDT

Nearly Half of Second-Gen Hispanics Feel Like Ads Don't Target Them Ethnicity influences brand decisions

By now, it’s obvious that targeting Hispanics in the U.S. means more than just translating an ad into Spanish and casting ethnic stereotypes as spokespeople. For one thing, the first…

May 15, 2013, 6:22 AM EDT

Michael Smerconish Says Talk Radio Is Like Pro-Wrestling: Fake Pols follow the microphones

Specs Who Michael Smerconish Age 51 New gig Host, Michael Smerconish Program on SiriusXM’s P.O.T.U.S. channel Old gig Midday host, WPHT-AM, Philadelphia. Continues as fill-in host on MSNBC’s Hardball, Philadelphia Inquirer columnist, author. Why leave…

May 5, 2013, 11:08 PM EDT

Carl's Jr. Reacts to Banning of Racy TV Ad by Describing It in a Radio Spot Suggestive plot left to your imagination

Carl's Jr.'s notorious Memphis BBQ Burger commercial, which features two half-dressed women fighting over pulled pork on a cheeseburger—aka, "barbecue's best pair"—recently arrived in New Zealand. It was promptly banned…

April 9, 2013, 2:19 PM EDT

Paul Caine Bolts Time Inc. Chief revenue officer leaves in advance of company spin-off

Has the brain drain from Time Inc. begun? Paul Caine, Time Inc.’s chief revenue officer, is leaving Time Inc. to become CEO of audio content syndicator Dial Global as the…

March 19, 2013, 10:41 AM EDT

ESPN Is Now Targeting You Via Online Radio New technology looks to fill 'huge hole' in the radio industry

As part of a companywide effort to up its digital ad game, ESPN is looking to innovate in an area often shunned by tech advancements: radio.  For the sports giant, the…

February 19, 2013, 2:05 PM EST

Ad Urging Doctors to Work in Africa Is Audible Only Through a Stethoscope Clever idea for good cause

Africa Health Placements and South African agency Boomtown collaborated on a neat multimedia idea to encourage foreign doctors to work in Africa, where medical professionals are kind of desperately needed.…

February 15, 2013, 2:51 PM EST

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