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Topic: Radio

Mobile Ads Will Surpass Print and Radio This Year

Representing 10% of media marketplace

Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3…

Agency Stages Live Car Crash on the Radio as a Warning to Distracted Drivers

Longtime listener, last-time caller

It's awards season, and the case studies keep rolling in. This one, from Jung von Matt in Germany, for a campaign to get drivers to stop talking on their mobile…

Big Marketers Have Real-Time Data for Just About Everything

Bottlenose and other tech players display their wares at I-Com

Shubu Mitra, director of connection planning effectiveness and productivity for Coca-Cola, spent about 20 minutes of his time yesterday getting a personal product demo from Nova Spivack, CEO of Bottlenose, who earlier…

FCC Chairman Tom Wheeler May Tighten Media Ownership Rules

Expect strong opposition from TV broadcasters and newspapers

The FCC could be close to a long overdue review of media ownership rules come March, and there’s bad news for media owners: Early indications are that the new chairman…

Motel 6 Apparently Aired the Greatest Radio Ad of the 2014 Super Bowl

Take that, TV snobs

All this talk about the TV commercials on the Super Bowl, but who could forget about the radio commercials? Well, almost everyone. But not WestwoodOne, which aired the game on…

Paul Caine Leaves WestwoodOne

4 months after Cumulus Media acquisition

Paul Caine is leaving WestwoodOne as CEO, four months after the radio content syndicator company he joined in March was bought by Cumulus Media and changed its name from Dial…

MTV Founder Bob Pittman Is Our First Media Visionary

Clear Channel CEO's many incarnations make him a jack of all media

Bob Pittman had no intention of putting lipstick on a pig. The native Southerner and C-suite veteran, who was semi-retired a few years ago and overseeing private equity firm Pilot…

This Cincinnati Agency Doesn’t Shy Away From Traditional Work

Curiosity Advertising is expanding its digital disciplines

Specs Who Matt Fischer (l.), president and chief creative officer; Greg Livingston, partner and chief development officer What Full-service agency Where Cincinnati While agency startups typically showcase one or two digital specialties at their…

The Empire That Is Adam Carolla

Comic is quite the savvy businessman

Aspiring entertainers often pay the bills waiting tables or serving Starbucks. Adam Carolla used to punch the clock as a boxing trainer, carpet cleaner and rebuilder of earthquake-damaged homes. With…

Voice Actor Gives Himself a Shout-Out in Little Caesars Radio Ad

Tell 'em Alan Varner sent you

OK, Alan Varner, you probably think it's real cute that you broke through the "fourth wall" in this Little Caesars radio ad from Barton F. Graf 9000, inviting listeners who…

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