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Topic: Radio

Entercom's Marketing Chief Wants to Turn Up the Volume on Madison Avenue

Brand architect moves seamlessly from TV to radio

Specs Current gig Chief marketing officer, Entercom Communications Previous gig Executive vice president of corporate marketing, Univision Age 55 Twitter @ruthscoop Adweek: Why the move from Univision to Entercom? Ruth Gaviria: Entercom and Univision are similar…

How NPR Increased Podcasting Ad Sales by 10 Times in 2 Years

Brands are buying into cross-platform advertising

NPR has the equivalent of a podcast testing lab that's now starting to reap huge financial dividends. For instance, the media organization late last year wanted to launch a new…

Ogilvy Nabs a Grand Prix at Cannes for KFC Radio Ads Telling Men They're Still Manly

Alma DDB Miami dominates U.S. winners

CANNES, France—Ogilvy & Mather Johannesburg took home the Grand Prix in the Radio Lions contest at the Cannes Lions festival here tonight for a KFC campaign that humorously reassured men…

Soundcloud's Amazing Acoustic Rebuilding of the Berlin Wall Wins Radio Grand Prix

Grey Germany uses wavelength visuals perfectly

CANNES, France—A remarkable Soundcloud campaign from Grey Germany, marking the 25th anniversary of the fall of the Berlin Wall, picked up the Radio Grand Prix here tonight on an impressive…

Mobile Ads Will Surpass Print and Radio This Year

Representing 10% of media marketplace

Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3…

Big Marketers Have Real-Time Data for Just About Everything

Bottlenose and other tech players display their wares at I-Com

Shubu Mitra, director of connection planning effectiveness and productivity for Coca-Cola, spent about 20 minutes of his time yesterday getting a personal product demo from Nova Spivack, CEO of Bottlenose, who earlier…

FCC Chairman Tom Wheeler May Tighten Media Ownership Rules

Expect strong opposition from TV broadcasters and newspapers

The FCC could be close to a long overdue review of media ownership rules come March, and there’s bad news for media owners: Early indications are that the new chairman…

Paul Caine Leaves WestwoodOne

4 months after Cumulus Media acquisition

Paul Caine is leaving WestwoodOne as CEO, four months after the radio content syndicator company he joined in March was bought by Cumulus Media and changed its name from Dial…

MTV Founder Bob Pittman Is Our First Media Visionary

Clear Channel CEO's many incarnations make him a jack of all media

Bob Pittman had no intention of putting lipstick on a pig. The native Southerner and C-suite veteran, who was semi-retired a few years ago and overseeing private equity firm Pilot…

This Cincinnati Agency Doesn’t Shy Away From Traditional Work

Curiosity Advertising is expanding its digital disciplines

Specs Who Matt Fischer (l.), president and chief creative officer; Greg Livingston, partner and chief development officer What Full-service agency Where Cincinnati While agency startups typically showcase one or two digital specialties at their…

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