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Topic: radio advertising

iHeartRadio Aims to Streamline Ad Buying With Programmatic Radio

Partners with Jelli to automate the process

Jelli's new platform could help iHeartRadio rapidly ramp up programmatic advertising. Animation: Dianna McDougall; Source: Getty Images Radio advertising, one of the oldest forms of mass media, is catching up with the…

Taco Bell Buys Its First Instagram Ads to Push Waffle Tacos

Big millennial appeal includes Vine, too

Taco Bell's "Wake Up Live Mas" campaign entails a clever TV push, radio ads, in-store point-of-purchase and earned social media—all common marketing fare nowadays. At the same time, the Irvine,…

Home Depot Teams With Uber to Deliver Christmas Trees

Mobile app has a trio of yuletide efforts in the offing

Home Depot has partnered with Uber to deliver Christmas trees tomorrow in the following 10 markets: New York; Philadelphia; Washington, D.C.; Boston; Atlanta; Dallas; Chicago; San Diego; Los Angeles; and…

Dollar Shave Club Turns to Local Radio for Father's Day

'The guy I am pretty sure is my dad'

Dollar Shave Club CEO Michael Dubin is bringing his funnyman act—which spawned one of the more viral Web videos of recent lore (the clip included a shaving toddler, a bear…

Kawasaki and 'Lone Ranger' Ride Together in Multifaceted Campaign

Motorcycle brand also partners with Subway

If you've never throttled-up a dirt bike or a four-wheeler across an open terrain but have ridden a horse, well, they're similarly bumpy-but-fun experiences. So Kawasaki's new partnership with Disney's…

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