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HoneyBaked Ham's Radio-Mobile Play Aims to Take a Bite Out of Turkey Day Pilot launches in Atlanta, but could be expanded

HoneyBaked Ham is combining radio and mobile this Thanksgiving to see if the brand can stir up big sales in Atlanta for a holiday known for turkey feasts. Various radio…

November 27, 2013, 9:58 AM EST

General Mills, Lexus and Levi's Play with Digital Radio Music is a hip branding avenue to millennial demo

General Mills this afternoon will give out around 10,000 samples of its nine-month old product, BFast, at a free Bridgit Mendler concert in Los Angeles as part of the Pandora…

October 26, 2013, 6:00 AM EDT

Alamo Hopes Social Fuels Mobile Games Car renter taps influencers for summer effort

With kids and parents alike staring at their smartphones like never before, Alamo Rent A Car wants to keep the gang connected with mobile games aimed at family roadtrips. While…

June 21, 2013, 6:01 AM EDT

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