Topic: radio ads

Inspired by the Success of Serial, iHeartMedia Will Unveil Its First Podcasts

'SoundFront' event will announce tie-ins with Jared Leto, Jaime Pressly and Snapchat

Podcasting and audio-only programming doesn't quite fit the criteria for next week's video-focused Digital Content NewFronts show in New York, so iHeartMedia is holding a "SoundFront" event on Wednesday evening. Buoyed…

HoneyBaked Ham's Radio-Mobile Play Aims to Take a Bite Out of Turkey Day

Pilot launches in Atlanta, but could be expanded

HoneyBaked Ham is combining radio and mobile this Thanksgiving to see if the brand can stir up big sales in Atlanta for a holiday known for turkey feasts. Various radio…

General Mills, Lexus and Levi's Play with Digital Radio

Music is a hip branding avenue to millennial demo

General Mills this afternoon will give out around 10,000 samples of its nine-month old product, BFast, at a free Bridgit Mendler concert in Los Angeles as part of the Pandora…

Alamo Hopes Social Fuels Mobile Games

Car renter taps influencers for summer effort

With kids and parents alike staring at their smartphones like never before, Alamo Rent A Car wants to keep the gang connected with mobile games aimed at family roadtrips. While…