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Topic: Radio

Watch the Voiceover Recording for an Ice Cream Ad Go Horrendously, Comically Wrong

Tim Mason's comic short might look familiar

Comic short films about the absurdity of the ad business have a proud history going back to Tim Hamilton's brilliant Truth in Advertising. Here's the latest one—director Tim Mason's No…

Ogilvy Nabs a Grand Prix at Cannes for KFC Radio Ads Telling Men They're Still Manly

Alma DDB Miami dominates U.S. winners

CANNES, France—Ogilvy & Mather Johannesburg took home the Grand Prix in the Radio Lions contest at the Cannes Lions festival here tonight for a KFC campaign that humorously reassured men…

How Refugees Used Radio Ads to Talk to Their Moms Back in Syria When Phones Didn't Work

Campaign uses commercial radio as personal medium

Here's an interesting campaign from Swedish agency Akestam Holst that turned commercial radio in Syria into a personal media channel for refugees looking to contact their moms back home on…

This Ad Reconstructs the Real Voice of a Soldier Who Killed Himself Into a Message of Hope

CP+B's unique editing task for Mission 22

The rate of U.S. military veteran suicide is truly horrifying. Research suggests roughly 22 veterans commit suicide every day, or one every 65 minutes. The goal of Mission 22—a collaboration…

Soundcloud's Amazing Acoustic Rebuilding of the Berlin Wall Wins Radio Grand Prix

Grey Germany uses wavelength visuals perfectly

CANNES, France—A remarkable Soundcloud campaign from Grey Germany, marking the 25th anniversary of the fall of the Berlin Wall, picked up the Radio Grand Prix here tonight on an impressive…

How to Make a Great Radio Ad, Now That You Know How to Make a Terrible One

Radio Mercury looks on the bright side

The Radio Mercury Awards recently made a two-part video about "Things We Don't Want to Hear in a Radio Ad." In my writeup, I wanted to know what they do…

Everything You Never Want to Hear in a Radio Ad, in Two Very Funny Videos

Do any of these, and you'll never win a Radio Mercury Award

Jim Elliott, the new global chief creative officer of Arnold Worldwide, and voiceover artist Paul Guyet made these two amusing videos (in what looks like Michael's house from GTA 5)…

Larry King Has Done Over 60,000 Interviews, but This Is the One He Really Wants

Hint: a Cuban politician

Larry King's career stretches back nearly seven decades, ranging from his early days as a radio broadcaster in Florida to 25 years at the helm of Larry King Live on…

Mobile Ads Will Surpass Print and Radio This Year

Representing 10% of media marketplace

Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3…

Agency Stages Live Car Crash on the Radio as a Warning to Distracted Drivers

Longtime listener, last-time caller

It's awards season, and the case studies keep rolling in. This one, from Jung von Matt in Germany, for a campaign to get drivers to stop talking on their mobile…

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