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Topic: Rachael Ray

Demand Media Dumps Direct Sales Business

Fully embraces programmatic

Demand Media's direct sales business has bought the farm. The company has eliminated multiple sales positions as it moves toward fully embracing programmatic ad sales. According to interim CEO Shawn Colo, this…

Meredith Extends Allrecipes.com to Print

First issue to roll out in November

During the past several years, Meredith has invested heavily in the food space, acquiring Every Day with Rachael Ray from Reader's Digest Association in 2011 and purchasing Allrecipes.com from RDA…

Information Diet: Guy Fieri

Diners host savors Cook's Illustrated and Rachael Ray's magazine

Specs Age 44 Accomplishments Host of Food Network series Rachael vs. Guy: Celebrity Cook-Off (Season 2 premiered Jan. 6), Diners, Drive-Ins and Dives, and Guy’s Big Bite; restaurateur (his latest venture is…

AOL Uses Incentives to Boost Video Biz

Taps Swagbucks to help grow viewership

AOL entices users to watch its videos by giving away free stuff—not that there’s anything wrong with that. The company’s budding syndication arm, AOL On, distributes content to Swagbucks, a rewards…

Eschewing Celebrities, Demand Media Refocuses

Re-embracing search-driven service content; Q2 shows promise

Demand Media is returning to its roots. The content and social media company last week rolled out a new b-to-b ad campaign centered around the tagline, “Content for real life.” As…

RDA Blames Third-Quarter Loss on Rachael Ray Magazine

Revenue declined 4.7 percent

In an earnings call yesterday, Reader’s Digest Association blamed its quarterly loss on Rachael Ray—specifically, her magazine Every Day With Rachael Ray. The company said that it lost $16.6 million in…

A Look Inside the Reader's Digest-Rachael Ray Split

Sources: Food star wanted more money

With its “30-Minute Meals” and its namesake’s bubbly personality, Every Day With Rachael Ray quickly became one of the hottest magazines in the industry—and a source of pride for publisher…

Eat eggs, and you'll be amazingly incredible

There's something both mystical and disgusting about eggs. They're smooth, seemingly perfect vessels of sustenance, until they crack, stink up the house and make your hands all wet and sticky.…

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