Topic: Rachael Ray

Demand Media Dumps Direct Sales Business Fully embraces programmatic

Demand Media's direct sales business has bought the farm. The company has eliminated multiple sales positions as it moves toward fully embracing programmatic ad sales. According to interim CEO Shawn Colo, this…

January 28, 2014, 4:58 PM EST

Meredith Extends to Print First issue to roll out in November

During the past several years, Meredith has invested heavily in the food space, acquiring Every Day with Rachael Ray from Reader's Digest Association in 2011 and purchasing from RDA…

July 15, 2013, 9:43 AM EDT

Information Diet: Guy Fieri Diners host savors Cook's Illustrated and Rachael Ray's magazine

Specs Age 44 Accomplishments Host of Food Network series Rachael vs. Guy: Celebrity Cook-Off (Season 2 premiered Jan. 6), Diners, Drive-Ins and Dives, and Guy’s Big Bite; restaurateur (his latest venture is…

January 18, 2013, 5:17 AM EST

AOL Uses Incentives to Boost Video Biz Taps Swagbucks to help grow viewership

AOL entices users to watch its videos by giving away free stuff—not that there’s anything wrong with that. The company’s budding syndication arm, AOL On, distributes content to Swagbucks, a rewards…

December 4, 2012, 7:15 AM EST

Eschewing Celebrities, Demand Media Refocuses Re-embracing search-driven service content; Q2 shows promise

Demand Media is returning to its roots. The content and social media company last week rolled out a new b-to-b ad campaign centered around the tagline, “Content for real life.” As…

October 8, 2012, 12:00 AM EDT

RDA Blames Third-Quarter Loss on Rachael Ray Magazine Revenue declined 4.7 percent

In an earnings call yesterday, Reader’s Digest Association blamed its quarterly loss on Rachael Ray—specifically, her magazine Every Day With Rachael Ray. The company said that it lost $16.6 million in…

November 11, 2011, 3:03 PM EST

A Look Inside the Reader's Digest-Rachael Ray Split Sources: Food star wanted more money

With its “30-Minute Meals” and its namesake’s bubbly personality, Every Day With Rachael Ray quickly became one of the hottest magazines in the industry—and a source of pride for publisher…

October 12, 2011, 4:01 PM EDT

Eat eggs, and you'll be amazingly incredible

There's something both mystical and disgusting about eggs. They're smooth, seemingly perfect vessels of sustenance, until they crack, stink up the house and make your hands all wet and sticky.…

February 13, 2009, 8:53 AM EST