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Topic: Quantcast

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Quantcast Links Web and Mobile App Data for Ad Targeting PerezHilton.com is an early tester

Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted. Its new data-reporting system, dubbed Audience Interests, is aimed at digital publishers…

August 5, 2014, 4:21 PM EDT

The Toast Is Generating Heat Online Site is profitable after just 9 months

The Toast is singular among the ladyblogs. It is primarily a humor site with a heavy focus on the literary, pop culture and general nerdy content targeting young women. It…

April 15, 2014, 9:13 AM EDT

Unruly Taps Richard Kosinski as Its U.S. President Quantcast vet will focus on growing U.S. business

Unruly, a company that helps brands leverage social video marketing, has hired Richard Kosinski as its U.S. president. He will focus on growing the company's footprint in the States. Kosinski replaces…

September 19, 2013, 2:33 PM EDT

Quantcast Enables Advertisers to Target Look-alikes via Facebook Exchange Vegas hotel sees bookings jump 87% in early test

Quantcast is announcing today an integration of its digital ad-buying product with Facebook Exchange, letting a brand target prospects on the social platform, as opposed to retargeting its Web site…

July 11, 2013, 11:03 AM EDT

Ad Wreck VC-backed ad tech firms have arguably inflicted one big mess on digital advertising

Blame Mary Meeker. Definitely blame Google. And most of all, perhaps, blame MySpace. Whoever’s fault it was, somewhere around the mid-2000s many people got the idea there was an enormous gap…

November 6, 2012, 12:00 AM EST

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