Topic: Qualcomm

Qualcomm Tries to Humanize Smart Technology With First Branding Campaign

DDB work asks 'Why wait' for the future?

It's easy to imagine technology's ever-expanding presence in our lives leading to a bleak, dystopian future, like something out of George Orwell's 1984. Technology giant Qualcomm's new brand campaign is…

Ogilvy Slashes Staffing in Its L.A. Office

Cut leaves a headcount of 15

Ogilvy & Mather is slashing staffing in its Los Angeles office due to dramatic spending reductions from a couple of its largest clients. Effective Feb. 3, the agency is cutting 33…

How Qualcomm's Content Play Grew Monthly by 70%

B-to-b marketer dishes on reaching consumers via brand journalism

Like other major brands, Qualcomm has set out in the last 18 months to reach consumers through so-called content marketing (or "brand journalism," if you will). The semiconductors/telecom marketer has…

YouTube's 10 Most-Watched Ads in July

Dove plays peek-a-boo, literally, resulting in extreme cuteness

Let’s face it: most of us are totally camera shy. Dove makes terrific use of that reality in its latest YouTube hit, which was the top-ranking commercial on YouTube and…

DDB California Finds Its Creative Chief at Deutsch

Jason Elm, known for his PlayStation work, starts next week

DDB has reached into Deutsch LA to find a new creative chief for its offices in San Francisco and Los Angeles. Jason Elm assumes the role of chief creative officer of…

Brands Are Flocking to the Star Wars Nerd Procession

The Course of the Force attracts big sponsors

If you’re driving down the Pacific Coast Highway this summer, and you see a cadre of Sand People or a lightsaber-wielding Boba Fett, don’t be alarmed. The Course of the…

URL on Bus Shelter Ad Rewards You With Ride in Lamborghini or Dog Sled

Qualcomm stunt attempts to create 'Best Bus Stop Ever'

While TNT has set the bar pretty high for interactive stunts in public spaces (in Holland, at least), there's still something charming about this "Best Bus Stop Ever" video from…

Adweek's Top 10 Commercials of the Week: Feb. 1-8

The Super Bowl unplugged, an herbal tea unhinged, and David Beckham and Nina Agdal undressed

The Super Bowl already feels a world away. But in this week's top 10, we'd still like to recognize some of the spots that weren't released before the game—specifically, RAM…

Ad of the Day: Qualcomm

OgilvyWest unveils a cute mascot for the Snapdragon brand in this grand medieval production

Qualcomm may be one of the world's main suppliers for smartphones and tablets, but few people recognize the brand behind the processor chips used in so many of their favorite…