Topic: Quaker State

Quaker State's Connected Dipstick Has a Scrolling Newsfeed and a Selfie Camera

Onion Labs sends up ridiculous smart gadgets

"The Quaker State brand shares the customer belief that when it comes down to motor oil, you don't need fancy marketing—you just need good quality oil." Brand manager Gita Gidwani's…

Shell Expands Its JWT Relationship

Atlanta office adds Quaker State, Pennzoil

JWT’s share of Shell brands just grew. The WPP Group agency, which already creates corporate image, fuel and lubricant ads for the oil giant and ads for its Jiffy Lube chain,…