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Topic: QSR

TNT Scares Up Big Business With Mob City

Acura, DirecTV, Sony Pictures are marquee sponsors

The ratings for the first installment of Frank Darabont’s new TNT serial Mob City aren’t due for another 48 hours, but the stylish exercise in L.A. noir is already a…

Marketing to Kids Is an Obstacle Course

Less inventory, more restrictions

If you’re advertising in the $1 billion kids marketplace, you’ll need to accommodate a bit more in the way of oversight, both from traditional antagonists like watchdog groups and from…

Nielsen: Broadcast Ad Spend Zooms in Q3

Networks book $5.33 billion in sales as Olympics, auto dollars flow

Broadcast television enjoyed an impressive third quarter, as overall network spend soared 35 percent versus the year-ago period. According to data just released by Nielsen, the broadcasters booked north of $5.33…

Cheaper by the Dozen: TVB Challenges Broadcast Efficiencies

Spot TV a better value than national scatter

Local spot TV appears to offer quite a bargain when compared to national scatter market pricing, putting the lie to the notion that one-stop shopping is the only way to…

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