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Topic: QSR

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TNT Scares Up Big Business With Mob City Acura, DirecTV, Sony Pictures are marquee sponsors

The ratings for the first installment of Frank Darabont’s new TNT serial Mob City aren’t due for another 48 hours, but the stylish exercise in L.A. noir is already a…

December 3, 2013, 4:58 PM EST

Marketing to Kids Is an Obstacle Course Less inventory, more restrictions

If you’re advertising in the $1 billion kids marketplace, you’ll need to accommodate a bit more in the way of oversight, both from traditional antagonists like watchdog groups and from…

March 17, 2013, 11:04 PM EDT

Nielsen: Broadcast Ad Spend Zooms in Q3 Networks book $5.33 billion in sales as Olympics, auto dollars flow

Broadcast television enjoyed an impressive third quarter, as overall network spend soared 35 percent versus the year-ago period. According to data just released by Nielsen, the broadcasters booked north of $5.33…

December 12, 2012, 10:00 AM EST

Cheaper by the Dozen: TVB Challenges Broadcast Efficiencies Spot TV a better value than national scatter

Local spot TV appears to offer quite a bargain when compared to national scatter market pricing, putting the lie to the notion that one-stop shopping is the only way to…

March 6, 2012, 12:01 AM EST

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