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Topic: QR Codes

Clear Channel Outdoor Rolls Out New Mobile Platform ‘Connect’ San Francisco and D.C. will be the first U.S. markets

New York-based Clear Channel Outdoor is bringing its global interactive mobile advertising platform Connect, which uses NFC tags or QR codes on advertising panels at pedestrian-accessible sites, to U.S. markets…

March 26, 2014, 5:11 PM EDT

This Agency Helped Ford Put QR Codes on All of Its Window Stickers Hipcricket offers a broad range of mobile services

Specs Who CEO Ivan Braiker (l.), COO Doug Stovall What Mobile marketing company Where Lake Washington at Carillon Point in Kirkland, Wash. Hipcricket launched in 2004 with a focus on text-message marketing, and its…

September 12, 2013, 7:03 AM EDT

More Than 200 Retailers Have Been Targeted By Patent Trolls Legislation reform is gaining momentum

There’s reason to be optimistic that before the end of the year Washington will put patent trolls in their place. In the last few weeks, the push for reform has…

June 9, 2013, 11:20 PM EDT

Organic's Thomas Says Context Is King When Analyzing Data Also, QR codes can be a true platform, not just gimmick

As one of marketing’s first digital agencies, Organic is credited with creating the industry’s first banner ad in 1994. Since then, Organic has had its share of ups and downs…

March 27, 2013, 1:00 PM EDT

Tattoo Studio's Brilliant Help-Wanted Ad Makes Applicants Carefully Fill In a QR Code It takes a steady hand

Once in a blue moon, an ad using a QR code somehow manages not to suck. We had the Guinness QR cup. There was also the shadow-activated QR code from…

March 4, 2013, 2:30 PM EST

Facebook Ties Offers With Ads Product updated to allow brands to append barcodes

When Rosetta Stone bundled a recent Facebook Offers campaign with an ad buy on the social network, the language-learning company saw a better return than its paid search campaign on…

September 20, 2012, 12:41 PM EDT

Taco Bell Whips Up QR Codes From Lemons and Avocados Print ads tout new Cantina Bell menu

Taco Bell has just launched a new Cantina Bell menu, partnering with chef Lorena Garcia to create gourmet-inspired bowls and burritos featuring new ingredients for Taco Bell (including whole black…

July 9, 2012, 4:39 PM EDT

Welsh Village Covers Itself in QR Codes, Linked to Wikipedia, in Tourism Effort Residents and businesses go to town

We recently considered the heretofore blasphemous notion that QR codes are not, in all instances, a complete waste of time. Here's more evidence that they can sometimes be interesting and…

May 21, 2012, 1:18 PM EDT

Guinness QR Cup Reveals Scannable Code When Full Another reason to choose the black stuff

QR codes have been exhibiting an uncharacteristic characteristic lately—they've been not sucking as much. We had the Korean retailer's 3-D sunlight-activated QR code, which was scannable only at lunch, when…

May 17, 2012, 2:44 PM EDT

Shadow-Activated QR Code Actually Useful and Cool Retailer's sign scannable only at lunch

For all the talk of mobile-marketing tech, there remains a pretty wide gap between the potential and the practicality of QR codes. That's why it's nice to see this case…

May 1, 2012, 10:37 AM EDT

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