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Topic: PwC

PwC: Internet Advertising Will Overtake Broadcast Advertising in the U.S. Next Year

Mobile to see biggest growth, report says

Although TV advertising will remain strong as the industry evolves over the next five years, internet advertising will overtake broadcast advertising in the U.S. next year. That is the finding from…

Digital Advertising Revenue Jumped 20% in 2015, According to IAB Report

And mobile is driving its growth

Digital advertising revenues reached $59.6 billion in the United States during 2015, marking a 20 percent jump compared to the year before, according to the Interactive Advertising Bureau's annual study…

Entertainment, Media and Communications Deals Hit $74 Billion in Q2

PwC credits the rise of the megadeal

The entertainment, media and communications (EMC) sector reached $74 billion in deal volume in the second quarter, up $67 billion from the same time last year. PwC this week released its…

PwC: Big Marketing Potential in Hispanics’ Mobile Consumption

More receptive to coupons, mobile payments

Dialing up on mobile marketing would likely behoove Hispanic-targeting brands, according to a new study from PricewaterhouseCoopers. PwC’s new “Mi Móvil: Hispanic Consumers Embrace Mobile Technology” report polled 500 Hispanic and…

Consumer Magazine Market Predicted to Shed $1.3B by 2017

Digital dollars are growing, but not fast enough

The narrative behind the magazine industry has remained steady for a while—newsstand is down, circulation is flat and digital is growing but tiny—and according to PwC’s new Entertainment & Media…

Mobile Advertising Skyrocketed 111% Last Year

IAB report also reveals big growth for digital video

Mobile advertising spend jumped 111 percent to $3.4 billion during 2012, per an Interactive Advertising Bureau report today, accounting for 9 percent of all digital ad revenue last year. It…

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