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Topic: Purina

Cat's Sage Advice to Kitten Viral Gold for BuzzFeed Publisher also scores big with 'If Asians Said the Stuff White People Say'

The Sad Cat (or at least someone who sounds like him) is back, and this time he's dispensing advice to his kitten minions. BuzzFeed's Dear Kitten, a branded video for Friskies…

June 19, 2014, 12:12 PM EDT

Purina Turns to Collective Digital Studios to Bolster Pet Videos Brand's YouTube channel has bigger potential

Collective Digital Studio will work with Purina to create content for its YouTube channel Petcentric beginning in July, according to sources. The video initiative has only attracted some 800 followers since…

June 6, 2014, 10:47 AM EDT

Purina Sues Blue Buffalo, Alleging False Advertising Smaller brand boasted of better ingredients

Nestle’s Purina PetCare Company has filed a lawsuit against The Blue Buffalo Company, accusing Blue Buffalo of false advertising, commercial disparagement and unjust enrichment. Purina's complaint follows a March ruling by…

May 6, 2014, 2:51 PM EDT

Purina Down to Finalists in Beneful Search Last dog food brands at Fallon

Nestlé is down to two agency finalists to handle creative responsibilities for its Purina Beneful dog food, sources said. The brand has been at Fallon, which did not defend. Spending for…

February 27, 2014, 3:46 PM EST

Purina's Beneful Goes for Maximum Viral Appeal With Dog-Operated Rube Goldberg Device Your move, cats

Wook at the poochies! Wook at the widdle poochie-woochies! What else do I really need to say about Deep Focus's "Dog Goldberg Machine" commercial for Purina's Beneful dog-food brand? It's…

July 8, 2013, 10:22 AM EDT

Rokkan Expands Footprint in U.S. Eyes L.A., Chicago after growth spurt

Digital agency Rokkan is bolstering its creative leadership, staffing up and entering two new markets, in the wake of a strong new business run and its acquisition by Publicis Groupe in December. Rokkan will…

February 5, 2013, 6:00 AM EST

Perspective: Testimonial Dinners Iams breaks with cat food marketing convention, asks the cat to judge the kibbles

For all the wonders that 21st century technology has brought to the world of packaged foods—for people and pets alike—there’s one nut that’s proven perennially tough to crack: Appraising the…

October 18, 2012, 6:30 AM EDT

AFG& Wins Purina Brands in Europe Opens first overseas offices

AFG& has been awarded the creative lead on brands from Nestlé Purina PetCare Europe, expanding the Interpublic agency’s long-time domestic relationship with the company into all of its European markets. AFG&,…

September 20, 2012, 10:35 AM EDT

Marketers Take Mobile, Digital Reins RSW survey reveals disconnect between growth in mobile marketing and agency assignments

Advertisers have online and mobile marketing fever, but agencies aren’t necessarily writing the prescription. Although marketers are using both channels significantly more than three years ago, agencies have seen a much…

June 11, 2012, 12:01 AM EDT

Tidy Cats Sorry for Likening Cincinnati Neighborhood to a Litter Box Purina apologizes after outcry

Note to self: Self, if you're ever put in charge of a citywide ad campaign, don't say mean things about neighborhoods in that city. Not even if it's Cincinnati. Purina…

April 11, 2012, 11:12 AM EDT

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