Topic: Purina
Digital agency Rokkan is bolstering its creative leadership, staffing up and entering two new markets, in the wake of a strong new business run and its acquisition by Publicis Groupe in December. Rokkan will…
For all the wonders that 21st century technology has brought to the world of packaged foods—for people and pets alike—there’s one nut that’s proven perennially tough to crack: Appraising the…
AFG& has been awarded the creative lead on brands from Nestlé Purina PetCare Europe, expanding the Interpublic agency’s long-time domestic relationship with the company into all of its European markets. AFG&,…
Advertisers have online and mobile marketing fever, but agencies aren’t necessarily writing the prescription. Although marketers are using both channels significantly more than three years ago, agencies have seen a much…
Note to self: Self, if you're ever put in charge of a citywide ad campaign, don't say mean things about neighborhoods in that city. Not even if it's Cincinnati. Purina…
The dog people had their moment in the sun earlier this year with Leo Burnett's tear-jerking "Inside Every Good Dog Is a Great Dog" spot for Purina Pro Plan. Now,…
A good ad can make you laugh, but a great ad can make you cry. By that standard, Purina and Leo Burnett's "Inside Every Good Dog Is a Great Dog,"…
Nestlé Purina is bringing a new, upbeat message to the Westminster Kennel Club Dog Show, thanks to ad agency Leo Burnett. The brand launched a new campaign for its Pro Plan…
Employing what sounds like a far-fetched idea, Bakers dog food, a Purina brand in Britain, has embellished one of its commercials (in which pooches hijack a delivery truck filled with…
Nestlé Purina PetCare tosses Fido a bone in a European TV spot for its Beneful pet food that features a high-pitched sound, like a dog whistle, that only dogs can…
