Topic: Purch

With Apple Watch Ads and Apps, the Key for Marketers Will Be Restraint

Agency leaders warn against treating it as a smaller smartphone

And you thought making a killer ad for a smartphone was tough. With today's unveiling of the Apple Watch, marketers are facing the realistic possibility of a looming smartwatch era that will…

Science and Tech Publisher Purch Bolsters E-Commerce

Aims to get more revenue with new storefronts

From Star Trek bathrobes to home planetarium gear, online publisher Purch has expanded the e-commerce offerings on two of​ ​its most popular websites— and Live Science—with more stores in the…

Purch Mixes Editorial Reviews Into its Native Ads

Higher click-through rate, but is it ethical?

Purch—the online tech and science publisher of sites like Live Science, Top 10 Reviews and— will allow brands to buy native ad pages that also contain editorial reviews, further…

Purch Mulling an IPO

On track for $100 million in revenue this year

Purch is looking for ways to get to the next level, and one leading option is allowing the public to buy shares. "I would consider the IPO as one possible path,…