Topic: Pur

The World's Biggest Dandy Wants to Teach You All About PUR Water

Arthur Tweedie isn't just full of hot air

Arnold has enlisted a Chris McDonald (circa Thelma and Louise) doppelganger to tout the taste of water filtered with PUR. The new spots feature Arthur Tweedie, a self-proclaimed water critic, and…

CVS Confirms Creative Review

Follows new president at marketer

CVS Caremark confirmed today that it has launched an agency creative review, which will include current shop Arnold. The Havas company won the account after a review in 2010, taking it…

Arnold Nabs PUR's Creative Account

Succeeds TBWA\C\D on the business

PUR, the water-filtration device with a relatively new owner, now has a new lead creative agency. Arnold in Boston has landed the brand's creative business after a review. Annual media spending…

PUR Launches Creative Search [UPDATED]

Incumbent TBWA\Chiat\Day is not defending

PUR, the water filtration device previously owned by Procter & Gamble, is reviewing its creative business. P&G sold the brand to Helen of Troy Ltd. at the end of 2011.  Helen of…

Zach Braff is asking you to drink the water

Whom would you choose to be the voice of water? Pur Water Filtration Systems has gone with Zach Braff. In a trippy new campaign from TBWA\Chiat\Day, the scruffy actor says…