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Topic: PubMatic

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What Does a Programmatic Sales Chief Actually Do? Meredith’s Chip Schenck discusses his new gig

Specs Who Chip Schenck Age 43 New gig Vp, programmatic sales and strategy, Meredith Old gig Vp, publisher, development, PubMatic There’s still a learning curve around programmatic. Do you have an analogy you use to explain…

February 23, 2014, 9:44 PM EST

Premium Publishers Give Private Marketplaces Another Look Technology has improved

After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and…

March 31, 2013, 9:43 PM EDT

For Yahoo's Mayer, Size Does Matter Eyes acqui-hires, small ad tech firms

Yahoo CEO Marissa Mayer said during the company’s third-quarter earnings call that she was eyeballing relatively small acquisitions, describing potential deals as “something in the size and scale of double-digit…

January 20, 2013, 11:59 PM EST

Amazon, Advertising's Sleeping Giant, to Awaken in 2013 E-commerce behemoth preps self-serve RTB platform

Amazon made a splash during October’s Advertising Week while previewing its advertising business, but that was merely a ripple compared to the waves the e-commerce behemoth has coming for 2013 and…

December 17, 2012, 6:00 AM EST

Target Pushing Into Media Business Retailer selling inventory on Target.com via PubMatic-powered private ad marketplace

The holidays are a busy season for retailers looking to juice revenue by running ads promoting inventory-clearing sales. But for Target, this year the holidays are also a time for…

December 6, 2012, 5:43 PM EST

It's Basic Math That's Killing Display Varick's Jeremy Hlavacek: It's economics, not ad tech, that's hampering the online ad business

A few weeks ago, Adweek ran an investigative feature on the impact of the flux of venture capital dollars into the ad tech space. The piece generated a lot of…

November 29, 2012, 5:13 PM EST

Ad Wreck VC-backed ad tech firms have arguably inflicted one big mess on digital advertising

Blame Mary Meeker. Definitely blame Google. And most of all, perhaps, blame MySpace. Whoever’s fault it was, somewhere around the mid-2000s many people got the idea there was an enormous gap…

November 6, 2012, 12:00 AM EST

Display Retargeter AdRoll Banks $15 Million Funding Round Company will put money toward platform, expansion

The dollars continue to flow into ad tech. On the heels of PubMatic’s $45 million funding round and Rocket Fuel’s $50 million round last month, online ad retargeting firm AdRoll…

July 11, 2012, 4:37 PM EDT

Yahoo Eyeing Google, AppNexus, PubMatic to Take Over Right Media AppNexus, lead by former RMX exec, seen as front-runner

Private marketplaces have become all the rage among premium publishers, with Condé Nast and Hearst each erecting walled gardens for their inventory within the past year, and soon Yahoo could…

June 29, 2012, 5:20 PM EDT

Ad Network Casale Media Readies SSP Platform showcases real-time bid map

Casale Media, an ad network that specializes in real-time bidding, has launched its own supply-side platform for publishers designed to help them sell excess inventory in an automated fashion, or…

June 25, 2012, 8:00 AM EDT

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