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Topic: PubMatic

Are Ad Blockers an Invasive Species or a Catalyst for Innovation?

The answer lies in how data connects with storytelling

Ad blocking has been the dominant topic of conversation across digital media for the last couple of months, and we still don't seem to have tired talking about it. Is…

This Is What Brands Need to Know About Mobile Safety

Kargo CMO Terri Walter talks fraud, creativity and ad blocking

Specs Current gig CMO of Kargo Previous gig CMO of PubMatic Age 45 Adweek: You've worked for Microsoft and Razorfish, and most recently at PubMatic. What have you learned about building digital brands that…

Mobile Ad Blockers Have Already Become the App Store's Top Downloads

Global marketers wary of the fast-growing trend

COLOGNE, Germany—Apple's support of ad-blocking in its iOS9 software has caused plenty of hand-wringing for U.S. publishers and ad-tech companies, and it appears they had good reason to worry. As of…

What Does a Programmatic Sales Chief Actually Do?

Meredith’s Chip Schenck discusses his new gig

Specs Who Chip Schenck Age 43 New gig Vp, programmatic sales and strategy, Meredith Old gig Vp, publisher, development, PubMatic There’s still a learning curve around programmatic. Do you have an analogy you use to explain…

Premium Publishers Give Private Marketplaces Another Look

Technology has improved

After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and…

For Yahoo's Mayer, Size Does Matter

Eyes acqui-hires, small ad tech firms

Yahoo CEO Marissa Mayer said during the company’s third-quarter earnings call that she was eyeballing relatively small acquisitions, describing potential deals as “something in the size and scale of double-digit…

Amazon, Advertising's Sleeping Giant, to Awaken in 2013

E-commerce behemoth preps self-serve RTB platform

Amazon made a splash during October’s Advertising Week while previewing its advertising business, but that was merely a ripple compared to the waves the e-commerce behemoth has coming for 2013 and…

Target Pushing Into Media Business

Retailer selling inventory on Target.com via PubMatic-powered private ad marketplace

The holidays are a busy season for retailers looking to juice revenue by running ads promoting inventory-clearing sales. But for Target, this year the holidays are also a time for…

It's Basic Math That's Killing Display

Varick's Jeremy Hlavacek: It's economics, not ad tech, that's hampering the online ad business

A few weeks ago, Adweek ran an investigative feature on the impact of the flux of venture capital dollars into the ad tech space. The piece generated a lot of…

Ad Wreck

VC-backed ad tech firms have arguably inflicted one big mess on digital advertising

Blame Mary Meeker. Definitely blame Google. And most of all, perhaps, blame MySpace. Whoever’s fault it was, somewhere around the mid-2000s many people got the idea there was an enormous gap…

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