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Topic: Publishers

Facebook Is Changing Its News Feed Algorithm to Focus Less on Publishers' Content

Will emphasize posts from family and friends

Expect to see more pictures of your friends' pets and wedding announcements from extended family members in your Facebook news feed in the coming weeks. And expect to see less…

Why It's Time for Marketers to Rethink Metrics and Performance Indicators

Digital is changing the path to ROI

As media dollars increasingly shift to digital—rising another 22 percent to $27 billion this year for display ads alone—brands of all sizes are striving to extract greater value from their…

Want TV-Level Ad Reach? The Solution Isn't Facebook or YouTube. It's Both

Analysis shows a holistic approach is key

The shift of ad dollars from TV to online video has been largely impeded by one factor: reach. Until now. Andreas Goeldi The coupling of YouTube's intent-driven user behavior with Facebook's…

End of the Click-through? New Facebook Tool Lets Publishers Post Stories Directly to the News Feed

New York Times, BuzzFeed and NatGeo among first to test 'Instant Articles'

Mobile Facebook users may soon spend less time navigating directly to a publisher's website to check out an interesting article. Instead, they'll find some of that content posted directly to…

To Succeed as Publishers, Brands Must Shed Midcentury Mind-set

Need quality content and new monetization models

It's time to get real. For the last five years, all we've been hearing is that brands are publishers. This means that for the last five years not only have…

Facebook's Goodfellas Moment

Social net shouldn't be mistaken for an ally

So brands, it turns out, are not people after all—at least on Facebook. The social media giant moved last week (and actually has been moving for some time) toward restricting the organic…

LinkedIn Is Looking More Like a Publisher as It Grows Its Native Ad Business

Now acting as a content broker, too

LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its…

Who Killed the Magazine App?

97% of Newsstand apps are now free

The Association of Magazine Media (MPA), the magazine publishers trade group, this month reported some seemingly encouraging results for an industry that’s become all too used to bad news. While print…

Do Advertisers Have Any Use for Blog Networks?

Glam Media and Say Media, for example

As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glam Media and Say Media? Once, such networks were seen as an…

Is Mobile Phoning It In?

The IAB's Anna Bager on the challenges facing the still-nascent advertising medium

Anna Bager is vp and gm for the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence. In that role, she tackles fundamental tasks like developing core metrics and standard ad…

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