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Topic: Publishers

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Facebook's Goodfellas Moment Social net shouldn't be mistaken for an ally

So brands, it turns out, are not people after all—at least on Facebook. The social media giant moved last week (and actually has been moving for some time) toward restricting the organic…

March 27, 2014, 5:03 PM EDT

LinkedIn Is Looking More Like a Publisher as It Grows Its Native Ad Business Now acting as a content broker, too

LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its…

February 9, 2014, 9:10 PM EST

Who Killed the Magazine App? 97% of Newsstand apps are now free

The Association of Magazine Media (MPA), the magazine publishers trade group, this month reported some seemingly encouraging results for an industry that’s become all too used to bad news. While print…

October 20, 2013, 10:40 PM EDT

Do Advertisers Have Any Use for Blog Networks? Glam Media and Say Media, for example

As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glam Media and Say Media? Once, such networks were seen as an…

July 8, 2013, 11:16 PM EDT

Is Mobile Phoning It In? The IAB's Anna Bager on the challenges facing the still-nascent advertising medium

Anna Bager is vp and gm for the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence. In that role, she tackles fundamental tasks like developing core metrics and standard ad…

February 11, 2013, 12:04 AM EST

Voice: Moving Pictures Can companies create engagement from the exploding imagesphere online?

Let’s officially call 2012 the Year of the Imagesphere. To review: Facebook says its users upload more than 300 million photos per day (up from 31 million in 2009). To…

February 4, 2013, 3:58 AM EST

Publishers Drop Twice as Many Cookies as E-Commerce Sites BlueKai outpaces comScore, per Truste study

In the online advertising world, the pro-cookie argument may hold that the ubiquitious tracking mechanism ensures a better site experience. But of course, for many Web publishers, the use of…

November 14, 2012, 6:39 AM EST

MPA Levels Playing Field for Publishers' Tablet Data Asks publishers to use specific metrics, language

The varying sets of rules determining how magazines can access their tablet subscribers’ information across different platforms—Apple has always been especially stingy with the statistics—has long irked publishers. But as…

April 2, 2012, 12:23 PM EDT

Happily Delisted Cross that next chore off your to-do list, and focus instead on prioritizing your own needs rather than those of everyone else around you

When I was asked to write this article for Adweek, I immediately put it on my “to-do” list. Oh, wait—I don’t have a to-do list. In fact, I have very…

February 27, 2012, 12:13 AM EST

What the Newsstand Hides Magazines changing the way they present subscriber issues

With the weak state of newsstand sales, magazines have to be more competitive than ever, leading some editors to take a more commercial approach for their newsstand buyers, as the…

February 7, 2012, 6:35 AM EST

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