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Topic: Publicis

What the Publicis-Omnicom Merger Means to Media Owners Scale could help mega-agency drive down pricing

It may be instructive to think of the Publicis-Omnicom merger as a fantastically complex Rube Goldberg device that was triggered by Sunday’s signing ceremony. The convoluted machinations that will be…

July 29, 2013, 5:25 PM EDT

Tech World Pours Cold Water on Omnicom, Publicis Merger Social media reactions

The rise of Google and Facebook, as well as the increasing importance of data in advertising, are just two public reasons Publicis and Omnicom are planning to merge into one…

July 29, 2013, 4:57 PM EDT

Publicis-Omnicom Merger May Raise Antitrust Concerns [Updated] Regulators could eye control over ad rates, data

The merger of Publicis and Omnicom to form the world's largest ad conglomerate is bound to raise more than a few eyebrows in Washington where regulators could add conditions to…

July 29, 2013, 3:17 PM EDT

Trading Volume Surges In Omnicom, Publicis, IPG [Updated] Shares hit new 52-week highs

Industry stocks traded on heavy volume today following the announcement of Publicis Groupe's merger with Omnicom. Publicis, Omnicom and Interpublic all rose to new 52-week highs before receding later in…

July 29, 2013, 11:58 AM EDT

Bill Hader Can't Catch a Break in T-Mobile Ads, His First Post-SNL Gig He's not even the funniest guy in the spots

Saturday Night Live alumnus Bill Hader has teamed up with T-Mobile to become the brand's first spokesperson in several years not to wear a bright pink dress. The spots, directed…

July 11, 2013, 1:45 PM EDT

Bridgestone Tires Moves to Publicis Dallas The Richards Group keeps sports marketing

Bridgestone Tires hired Publicis Dallas to lead strategy and creative, after seven years working with independent agency The Richards Group, also based in Dallas. Bridgestone Tires spent $44 million in advertising…

July 3, 2013, 12:52 PM EDT

Joy Turns to Pain When You Flip Over These Clever Suicide-Prevention Ads Real message is upside down

Publicis's poignant print ads for suicide-prevention group Samaritans of Singapore use ambigrams to give upbeat messages negative meanings when viewed upside down. "I'm fine" becomes "Save me," "Life is great"…

June 24, 2013, 9:08 AM EDT

Cadillac Leaves Fallon for IPG Team [UPDATED] Campbell Ewald is part of winning pitch

General Motors has confirmed the hiring of a team of Interpublic Group agencies to handle Cadillac’s creative business. The team comprised leaders from Hill Holliday, Campbell Ewald and Lowe. Hill Holliday…

June 11, 2013, 12:02 PM EDT

The Path From Madison Avenue to Corporate CEO How Eric Hirshberg and others made the transition

Since 2010, Eric Hirshberg has been CEO of one of the giants of the video game industry, Santa Monica, Calif.-based Activision Publishing. But everything he needed to know about how…

June 10, 2013, 10:44 PM EDT

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