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Topic: Publicis

Ad for Bike Light Illuminates Cycling Magazine's Entire iPad Edition Bright idea from Publicis

Here's a clever idea from Publicis Frankfurt—an ad for a bike light that readers must "turn on" in order to be able to read an intentionally darkened version of a…

April 26, 2013, 10:43 AM EDT

Could WPP Be Next to Strike Media Deal With Twitter? Rival Publicis recently entered partnership with the microblogging site

WPP is looking closely at rival Publicis Groupe’s newly minted media partnership with Twitter, a deal revealed earlier this week that gives Publicis’ Starcom MediaVest Group access to Twitter's advertising…

April 25, 2013, 1:43 PM EDT

Richard Pinder Re-enters Ad Fold With New Venture The House Worldwide draws upon exisiting agency partners

Richard Pinder, the former chief operating officer of Publicis Worldwide, is back in the game with a new venture called The House Worldwide, led by former industry execs working with…

March 25, 2013, 2:01 PM EDT

P&G Moves Tampax to Publicis Leo Burnett loses lead role to sister shop

Procter & Gamble has shifted its Tampax creative business from Leo Burnett to Publicis. Both agencies are owned by holding company Publicis Groupe. The assignment, which P&G characterized as "brand agency…

March 6, 2013, 4:08 PM EST

Leo Burnett Wins Pfizer's Nexium New over-the-counter version of drug coming out in 2014

Leo Burnett has won lead creative duties on Pfizer's planned over-the-counter version of Nexium. Leo Burnett's Chicago, London, Paris and Berlin offices all participated in a pitch for the OTC business,…

February 19, 2013, 2:58 PM EST

Publicis Groupe Merges Digitas and LBi Super-shop, called DigitasLBi, has global aims

Publicis Groupe is merging Digitas and LBi to create what it’s calling a “fully integrated global digital agency network,” the holding company announced today. Dubbed DigitasLBi, it will be led…

February 5, 2013, 12:19 PM EST

Publicis Buys Rokkan 70-person shop's clients include JetBlue, Sharp

Publicis Groupe has acquired a 100 percent stake in Rokkan, the holding company and agency announced today. Financial terms of the deal were not disclosed. The purchase adds another digital shop—and…

December 20, 2012, 2:30 PM EST

New Nestlé USA Chief Looks for Efficiencies, Driving Sales Media, digital first to be reviewed

Nestlé USA confirmed it has launched an agency review for media and digital planning and buying currently at ZenithOptimedia. The incumbent is part of the consideration process as well as…

December 6, 2012, 6:55 PM EST

Publicis Buys AR New York Fashion-forward agency now part of global luxury offering

Publicis has acquired a 100 percent stake in luxury advertising agency AR New York, the holding company announced today. Terms of the deal were not disclosed. AR New York, founded in…

December 4, 2012, 2:46 PM EST

Organic Nabs Creative Vet From Google David Bryant rejoins digital agency world after two-year stint with Web giant

Organic has hired agency vet David Bryant away from Google, the San Francisco-based digital marketing shop announced today. He will serve as chief creative officer at Organic after joining Google…

November 20, 2012, 7:25 PM EST

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