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Topic: Publicis

Maurice Lévy Dropped $3.7 Billion on Sapient. Now What?

Publicis is rewiring for the future

Acquisitive Publicis Groupe chief Maurice Lévy champed at the bit during the nine months of merger negotiations with Omnicom, putting his ability to buy shops on hold. After the collapse…

Telefónica Shifts O2 Global Media Account to Havas Without Review

Publicis Groupe won assignment in review just three months ago

Back in July, Telefónica concluded a six-month review for global media buying and planning on its O2 business, selecting Publicis Groupe, much to the relief of incumbent ZenithMedia, which has…

Publicis Groupe Becomes the Largest Shareholder in Matomy

Pays $65 million for 20% of the Tel Aviv-based shop

Publicis Groupe will pay $65 million to acquire 20 percent of digital shop Matomy, with an option to acquire another 4.9 percent of the company's shares. Matomy has some 400 staffers…

Updated: Is Yet Another Global Creative Shop About to Name a New CEO?

5 agencies have found new leaders in the past year

Is there yet another high-profile agency executive change coming? Publicis Groupe is looking to replace Leo Burnett CEO Tom Bernardin, sources said, making it just the latest top executive change at…

Havas CEO Yannick Bolloré: No Acquisitions Planned

But what about future links with Vivendi?

Yannick Bolloré admitted he spent a lot of time thinking about the scale of Havas after the ill-fated Publicis Omnicom Group merger announcement in July 2013, just a month before he…

AOL, Publicis Group Expand Partnership Into Programmatic Video

Agencies can tap into premium reserve and private marketplaces

AOL and Publicis Groupe said on Monday that they are expanding their six-year partnership into programmatic video and linear TV. The move will give VivaKi and all agencies under the…

A Look Back at 8 of the Best Ice Bucket Videos From Creative Agencies

McCann, TBWA get personal

With ice bucket challenge videos from creative agencies slowing to a trickle on YouTube, here’s a look back at eight of the most memorable ones—a truly global mix that includes…

After Ray Rice, the NFL Needs to Go Big to Restore Brand With Women

It may be 'toast' if it doesn't, marketers say

If the National Football League addresses the Ray Rice scandal as merely a public relations problem, most branding experts and marketing execs say it's making a colossal mistake. In fact,…

What's the Most Dangerous Job at an Agency?

New business chiefs deal with a lot of stress and a short shelf life

While much has been made of the short lifespan of CMOs­­­­­­­­­­­­­­­­­­­­­—on average 45 months, according to recruiters Spencer Stuart—there’s even more survival pressure on the business development executives pitching those…

Here’s How We Size Up the Potential Bidders for IPG

Elliott Management's stake fuels the chatter

The lull following Elliott Management becoming Interpublic Group’s third-largest shareholder has been filled in recent weeks with swirling rumors about who might buy the No. 4 holding company. The banter persists…

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