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Topic: Publicis

Crackle and Spark Ink NewFronts Deal Media shop gets first look at Bryan Cranston's new series

Crackle has inked an agreement with Publicis-owned media agency Spark in the Web publisher's first NewFronts deal this week. Financial terms were not disclosed. Spark services clients such as ConAgra brands…

April 30, 2014, 11:35 AM EDT

Are Omnicom and Publicis Laying Grounds for a Divorce? Suddenly, merger obstacles are looming large

By raising tax domicile issues related to its megamerger with Publicis Groupe, Omnicom Group has drawn a line in the sand. And in doing so, the American company has only…

April 27, 2014, 8:22 PM EDT

Can an Ad Campaign for Women's Rights Succeed by Only Featuring Men? UN Women's new perspective

Women earn 30 percent less than men for the same work. Some 64 percent of the world's illiterate people are women. Almost 800 women die every day from preventable complications…

March 13, 2014, 11:16 AM EDT

MediaVest Is the U.S. Media Agency of the Year Major account wins and a 30% revenue surge

The biggest phone call of MediaVest’s phenomenal 2013 began, curiously enough, with Honda’s Mike Accavitti chitchatting about the weather and asking MediaVest U.S. CEO Brian Terkelsen how his day was…

February 9, 2014, 9:08 PM EST

Levi's Reunites with FCB Draftfcb, The House Worldwide share global responsibilities

Levi Strauss & Co. is back with FCB. The jeans marketer, which previously created some of its most memorable work with Foote, Cone & Belding in San Francisco, has shifted its…

February 6, 2014, 4:52 PM EST

Xaxis Merger Chases Programmatic Vision Finalizes union with 24/7 Media

The new Xaxis—now merged with 24/7 Media—officially unfurled its new corporate structure today. The union of the two entities, which are companion companies under WPP Group, created a supersized programmatic…

January 21, 2014, 1:59 PM EST

Leo Burnett Creative Chief Susan Credle Has the Most Important Question for Your Brand Have you persuaded the consumer you're worth his time?

In 1996, I was a creative director at BBDO working on the M&M’s account. I remember going out to Hackettstown, N.J., and saying we probably needed to create a website.…

November 10, 2013, 8:21 PM EST

Google Inks Upfront Deal with MediaVest Commitment signals shift in how search giant sells ads

Google has entered into a major upfront ad deal with MediaVest. The two announced a pact today that commits Publicis-owned MediaVest and its clients like Walmart, Coca Cola and Honda, to…

October 24, 2013, 4:28 PM EDT

CEO Koval Exits Publicis Kaplan Thaler Heads to Legacy, the anti-smoking nonprofit

Robin Koval, the chief executive of Publicis Kaplan Thaler, is leaving 16 months after the merger between Publicis’s New York agency and corporate sibling The Kaplan Thaler Group. She is joining…

October 17, 2013, 8:43 PM EDT

Arthur Sadoun Rises to Global CEO at Publicis Executive has been on agency fast track

Arthur Sadoun, a rising star at Publicis, has been named CEO of the global agency. This summer rumors circulated that Sadoun, the CEO of Publicis France who was named worldwide managing…

October 7, 2013, 3:37 PM EDT

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