Topic: Publicis

Maurice Lévy on Mediapalooza, Restructuring and Why Sapient Is the Future of Publicis

CEO sets the stage for his last year at the helm

The past year has been a tough one for Publicis Groupe chief Maurice Lévy, a well-regarded executive known for his adept management of the industry's third-largest marketing communications company. More…

Ad of the Day: Heineken Found the Perfect Victim for This Hilarious Soccer Prank

With a little help from his friends

Yeah, pranks are a bit passé. But a good one is still plenty entertaining, and this Heineken stunt from Publicis Italy is worth it—because the victim, who awesomely thinks he's…

Is Publicis, Once a Voracious Predator, Now Prey?

An acquisition of the iconic holding company is now 'feasible,' analysts say

On paper, it makes sense: One of the industry's most powerful agency networks, known for its own voracious appetite for acquisitions, has been caught in a downward trajectory severe enough…

Why One of Advertising's Iconic Creative Leaders Believes the Agency Model Will Survive

Susan Credle on reinvention, change and diversity

When FCB announced last June that it was hiring Susan Credle as global chief creative officer, it marked the end of an era for Leo Burnett as well as a…

Ad of the Day: Women Hunt for Heroes Who Aren't Drunks in Heineken's Night Ballad

Powered by millennial research (and Bonnie Tyler)

I'm holding out for a hero 'til the end of the night. He's gotta be strong, and he's gotta be fast, and he's gotta be fresh from the fight ... Oh,…

Ad of the Day: This Sappy Christmas Love Story Suddenly Veers Hilariously Off Course

Mobistar's off-kilter greetings from Publicis

Here's a very special love-at-first-sight Christmas campaign from Belgian cellular company Mobistar. Two spots, brought to you by Publicis in Brussels, tell the same story from different perspectives—one his, one hers.…

This New Program Aims to Stop Ad Bot Owners From Getting Paid

Google, AOL, WPP, Omnicom and Publicis support TAG

Trustworthy Accountability Group, an anti ad-fraud player, today is announcing a Verified by TAG program that costs $10,000 annually for digital ad sellers like publishers, ad exchanges and agencies to…

Heineken Hopes to Create a Subway Symphony by Making Musical Turnstiles

But so far, New York's MTA is silent

If things go according to plan, the sounds of the New York subway system could change by 2019. At least, that's what Heineken is hoping. The idea—making the sound of subway…

San Francisco Tries to Cut Down on Public Urination by Peeing on Offenders

Ad agency's 'Pee Back' stunt streams in from Germany

Not unlike many other cities around the world, San Francisco has a public-urination problem. People keep peeing in public and on private property, which is not only gross but also…

Samsung Signs Deutsch for B-to-B Work, Expanding Roster Yet Again

Previously handled by consumer agencies

As major marketers like Microsoft and Kraft have moved toward consolidating their advertising business at fewer agencies, others have gone in the opposite direction, expanding their rosters and redistributing assignments…