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Topic: Publicis

Pharma Giant GSK Consolidates Its Global Agency Roster Across 4 Holding Companies

Internal memo calls it an 'agency simplification'

In 2015, GlaxoSmithKlein and Novartis completed a deal worth more than $20 billion that combined the two companies' assets. In November of that year, various sources reported that the newly…

7 Campaigns Honored for Creative Excellence in Sports Advertising at the Clio Sports Awards

Publics, R/GA and VML among the winners

Seven agencies walked away with Grand Clio awards Thursday night in New York at the third annual Clio Sports Awards honoring creative excellence in sports advertising and marketing. The ceremony, which…

Publicis Just Inked a Huge Data Deal With Mobile Powerhouse Tencent, Owner of WeChat

Holding company will access Chinese treasure trove

Adweek reported earlier this week that Tencent was about ready to open up the data spigot with ad agencies. Today, the Chinese mobile-marketing powerhouse made a big move on that front, inking…

Grey Toronto Wins Grand Effie for Ads Urging Kroger to Change Its Open-Carry Gun Policy

'Groceries Not Guns' takes top prize, a first for Canada

Grey in Toronto nabbed the first Grand Effie award for a Canadian agency tonight at the Effie Awards. The win, for the "Groceries Not Guns" campaign, makes Moms Demand Action the…

McDonald's Is Putting the Squeeze on Agency Profitability, Making the Ad Industry Uneasy

Sources say the fast food giant's demands are 'unheard of'

The ongoing McDonald's creative review initially included all three of the ad industry's largest holding companies. But WPP made headlines earlier this month for bowing out (leaving incumbents Publicis and…

Maurice Lévy on Mediapalooza, Restructuring and Why Sapient Is the Future of Publicis

CEO sets the stage for his last year at the helm

The past year has been a tough one for Publicis Groupe chief Maurice Lévy, a well-regarded executive known for his adept management of the industry's third-largest marketing communications company. More…

Ad of the Day: Heineken Found the Perfect Victim for This Hilarious Soccer Prank

With a little help from his friends

Yeah, pranks are a bit passé. But a good one is still plenty entertaining, and this Heineken stunt from Publicis Italy is worth it—because the victim, who awesomely thinks he's…

Is Publicis, Once a Voracious Predator, Now Prey?

An acquisition of the iconic holding company is now 'feasible,' analysts say

On paper, it makes sense: One of the industry's most powerful agency networks, known for its own voracious appetite for acquisitions, has been caught in a downward trajectory severe enough…

Why One of Advertising's Iconic Creative Leaders Believes the Agency Model Will Survive

Susan Credle on reinvention, change and diversity

When FCB announced last June that it was hiring Susan Credle as global chief creative officer, it marked the end of an era for Leo Burnett as well as a…

Ad of the Day: Women Hunt for Heroes Who Aren't Drunks in Heineken's Night Ballad

Powered by millennial research (and Bonnie Tyler)

I'm holding out for a hero 'til the end of the night. He's gotta be strong, and he's gotta be fast, and he's gotta be fresh from the fight ... Oh,…

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