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Topic: Publicis

Cadillac Leaves Lowe for Publicis Global account shift came after months of meetings

Interpublic Group's reeingineering of how its agencies handle Cadillac's creative business was short-lived. Three months after the holding company consolidated the business at Lowe Campbell Ewald, eliminating sister shop Hill Holliday…

December 4, 2014, 12:34 PM EST

Jam3 Turns Crazy Marketer Ideas Into Digital Reality Uses cutting-edge technology to help consumers tell brand stories

Specs Who (l. to r.) Mark McQuillan, co-founder and technical director; co-founders and creative directors Adrian Belina and Pablo Vio What Digital design and development Where Toronto When Publicis and Orange came up with…

November 30, 2014, 11:00 PM EST

Maurice Lévy Dropped $3.7 Billion on Sapient. Now What? Publicis is rewiring for the future

Acquisitive Publicis Groupe chief Maurice Lévy champed at the bit during the nine months of merger negotiations with Omnicom, putting his ability to buy shops on hold. After the collapse…

November 10, 2014, 12:02 AM EST

Telefónica Shifts O2 Global Media Account to Havas Without Review Publicis Groupe won assignment in review just three months ago

Back in July, Telefónica concluded a six-month review for global media buying and planning on its O2 business, selecting Publicis Groupe, much to the relief of incumbent ZenithMedia, which has…

October 24, 2014, 3:31 PM EDT

Publicis Groupe Becomes the Largest Shareholder in Matomy Pays $65 million for 20% of the Tel Aviv-based shop

Publicis Groupe will pay $65 million to acquire 20 percent of digital shop Matomy, with an option to acquire another 4.9 percent of the company's shares. Matomy has some 400 staffers…

October 13, 2014, 10:56 AM EDT

Updated: Is Yet Another Global Creative Shop About to Name a New CEO? 5 agencies have found new leaders in the past year

Is there yet another high-profile agency executive change coming? Publicis Groupe is looking to replace Leo Burnett CEO Tom Bernardin, sources said, making it just the latest top executive change at…

October 12, 2014, 11:16 PM EDT

Havas CEO Yannick Bolloré: No Acquisitions Planned But what about future links with Vivendi?

Yannick Bolloré admitted he spent a lot of time thinking about the scale of Havas after the ill-fated Publicis Omnicom Group merger announcement in July 2013, just a month before he…

October 2, 2014, 5:52 PM EDT

AOL, Publicis Group Expand Partnership Into Programmatic Video Agencies can tap into premium reserve and private marketplaces

AOL and Publicis Groupe said on Monday that they are expanding their six-year partnership into programmatic video and linear TV. The move will give VivaKi and all agencies under the…

September 29, 2014, 12:50 PM EDT

A Look Back at 8 of the Best Ice Bucket Videos From Creative Agencies McCann, TBWA get personal

With ice bucket challenge videos from creative agencies slowing to a trickle on YouTube, here’s a look back at eight of the most memorable ones—a truly global mix that includes…

September 18, 2014, 6:16 AM EDT

After Ray Rice, the NFL Needs to Go Big to Restore Brand With Women It may be 'toast' if it doesn't, marketers say

If the National Football League addresses the Ray Rice scandal as merely a public relations problem, most branding experts and marketing execs say it's making a colossal mistake. In fact,…

September 9, 2014, 1:19 PM EDT

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