Topic: Publicis Seattle

After Ray Rice, the NFL Needs to Go Big to Restore Brand With Women

It may be 'toast' if it doesn't, marketers say

If the National Football League addresses the Ray Rice scandal as merely a public relations problem, most branding experts and marketing execs say it's making a colossal mistake. In fact,…

Eddie Bauer Has New Creative Agency

Publicis Seattle Wins Account

Eddie Bauer, which has been redefining itself since emerging from bankruptcy in 2009, tapped Publicis Seattle as its new lead creative agency after a review. It could not immediately be determined…