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Topic: Publicis Omnicom Merger

Publicis & Omnicom: The Four Big Questions to Ask [Video]

Andrew McMains on the big issues surrounding the big deal

Senior editor for agencies Andrew McMains has been closely following the unprecedented merger of Publicis and Omnicom and outlines what he considers to be the four biggest issues to be…

What the Publicis-Omnicom Merger Means to Media Owners

Scale could help mega-agency drive down pricing

It may be instructive to think of the Publicis-Omnicom merger as a fantastically complex Rube Goldberg device that was triggered by Sunday’s signing ceremony. The convoluted machinations that will be…

How Will Publicis Omnicom Save $500 Million?

By eliminating redundancies, gaining purchasing clout

Omnicom CEO John Wren has promised efficiencies of $500 million dollars in the Publicis Omnicom Group deal. How is he going to get there? Well, first off, by eliminating back office…

Tech World Pours Cold Water on Omnicom, Publicis Merger

Social media reactions

The rise of Google and Facebook, as well as the increasing importance of data in advertising, are just two public reasons Publicis and Omnicom are planning to merge into one…

Publicis-Omnicom Merger May Raise Antitrust Concerns [Updated]

Regulators could eye control over ad rates, data

The merger of Publicis and Omnicom to form the world's largest ad conglomerate is bound to raise more than a few eyebrows in Washington where regulators could add conditions to…

Trading Volume Surges In Omnicom, Publicis, IPG [Updated]

Shares hit new 52-week highs

Industry stocks traded on heavy volume today following the announcement of Publicis Groupe's merger with Omnicom. Publicis, Omnicom and Interpublic all rose to new 52-week highs before receding later in…

Leaders Unveil Publicis Omnicom Group [Updated]

Havas' Jones questions merits of merger

In a seismic change that will reshape the advertising world, Publicis and Omnicom confirmed plans to merge into a global marketing communications leader with almost $23 billion in revenue and…

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