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Topic: Publicis Kaplan Thaler

Publicis Kaplan Thaler Wins Red Lobster Takes over from Grey N.Y.

Publicis Kaplan Thaler has been named the creative lead on Red Lobster’s business after a review launched in April. The New York office of Grey, the incumbent on the account since…

July 8, 2014, 3:12 PM EDT

Serrano Takes Top Strategy Role at Publicis Kaplan Thaler [UPDATED] Former shop Naked names Troy Kelley to fill her previous CEO role

Carla Serrano has been named the new chief strategy officer of Publicis Kaplan Thaler, joining from Naked Communications, where she was CEO. She replaces Jeremy Holden, who was commuting to the…

January 16, 2014, 10:36 AM EST

Adweek's Top 5 Commercials of the Week: Oct. 25-Nov. 1 Funny, flashy, goofy or revolutionary—vote for your favorite spot

Welcome to Adweek's newly revamped recap of the week's best commercials. In the past, we've shown you our 10 favorites each week. From now on, we're going to narrow it…

November 1, 2013, 9:24 AM EDT

Ad of the Day: The Year's Meanest, Funniest, Grossest, Cutest Halloween Spot Crest and Oral-B punk kids

The best way to keep teeth clean and healthy is to ban Halloween candy altogether. Crest toothpaste and Oral-B toothbrushes explore that possibility in this hilarious ad by giving a…

October 25, 2013, 11:41 AM EDT

CEO Koval Exits Publicis Kaplan Thaler Heads to Legacy, the anti-smoking nonprofit

Robin Koval, the chief executive of Publicis Kaplan Thaler, is leaving 16 months after the merger between Publicis’s New York agency and corporate sibling The Kaplan Thaler Group. She is joining…

October 17, 2013, 8:43 PM EDT

Genius or Process? How Top Creative Directors Come Up With Great Ideas Strategies for making magic

It's a bit of a pointless exercise to ask creative people where they get their ideas. (As if they know.) What they can reveal, more reliably, are the processes, environments…

September 25, 2013, 8:36 AM EDT

Sleepy’s Gets Playful in New Campaign $75 million effort is the retailer’s biggest ever

Sleepy’s takes a more playful approach in a new campaign from Publicis Kaplan Thaler, though the retailer continues to focus on families and couples at home. One TV ad, “Our First…

September 6, 2013, 6:42 PM EDT

Hirsch Is CTO at Publicis Kaplan Thaler Had been Big Spaceship partner

Joshua Hirsch has been named evp, chief technology officer at Publicis Kaplan Thaler, joining the agency from Big Spaceship, where he was partner, minister of technology. The appointment comes as the…

August 16, 2013, 12:25 AM EDT

Sleepy's Hires Its First Lead Creative Shop Publicis Kaplan Thaler beats two other finalists

Publicis Kaplan Thaler has won creative responsibilities for Sleepy's after a review. The agency outstripped fellow finalists Havas Worldwide and Gotham to land the mattress company's account. Each contender pitched out…

June 11, 2013, 3:31 PM EDT

Meet the Sleepy's Creative Finalists 3 contenders emerge from a pack of 6

Three agencies are preparing for final presentations in the Sleepy’s creative review, with pitches slated to take place in two weeks, the retailer has confirmed. The contenders are Havas Worldwide, Publicis…

May 17, 2013, 3:22 PM EDT

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