Topic: Publicis Groupe
General Motors has confirmed the hiring of a team of Interpublic Group agencies to handle Cadillac’s creative business. The team comprised leaders from Hill Holliday, Campbell Ewald and Lowe. Hill Holliday…
As recently speculated in Adweek, WPP Group has struck a strategic partnership with Twitter in the wake of rival Publicis Groupe’s own initiative with the online social networking and microblogging…
There’s no shortage of specialists out there to help make the digital dreams of retailers a reality. As the concept of the fully digitized store spreads, agencies including AKQA, iCrossing…
The agency formerly known as LBi has won a pitch to handle digital marketing around a trio of Reckitt Benckiser healthcare brands, the company has confirmed. The brands are Mucinex, Cepacol…
Two Publicis Groupe agencies have walked away with retailer HHGregg’s advertising account, according to sources. The Chicago offices of Leo Burnett and Spark SMG will handle creative and media responsibilities, respectively,…
McCann Worldgroup prevailed in a holding company shoot-out for Zurich Insurance Group, beating contenders that included the incumbent Publicis Groupe and WPP Group. The Worldgroup pitch team represented parent Interpublic…
Digitas, in its NewFront presentation on Thursday, said it will bring real-time native advertising to The Huffington Post. The Publicis Groupe shop unveiled BrandLIVE, a platform that turns ad copy into…
Reflecting a slowing of business in North America, Havas reported flat first-quarter revenue of $504 million. Organic growth declined 0.9 percent compared to an increase of 3.5 percent in the…
ZenithOptimedia is revising its 2013 global economic growth estimates to 3.9 percent, to $518 billion, down from the 4.1 percent increase forecast in December. The Publicis Groupe media company said…
WPP Group, like many of its peers, achieved modest revenue growth in the first quarter of the year, though the percentage was near the top of the class. In U.S. dollars,…
