Topic: Publicis Groupe

USAA Consolidates With Publicis Less Than a Year After Racist Email Scandal at Former Agency

Client requires diversity pledge from new partner group

USAA, the largest provider of insurance and other financial products to U.S. military members, has consolidated its marketing business with a cluster of Publicis Groupe agencies after a formal review…

Publicis Communications Hopes These Key Appointments Lead to More New Business Wins

Kate Stanners is now Saatchi's global chairwoman

Publicis Communications CEO Arthur Sadoun today announced a number of key promotions within the network. The goal behind the new appointments is to help each of the Publicis agencies win…

The Agency Review Frenzy Shows No Sign of Stopping. Here's Who's Winning

Omnicom tops the list

Last year's unprecedented string of Mediapalooza agency reviews involving some of the world's biggest advertisers (Coca-Cola, Walmart, P&G, etc.) was not an aberration. According to a new report released by…

Kevin Roberts Will Resign as Saatchi Chairman After Backlash Over Gender Comments

Already placed on leave, exit will be official Sept. 1

Less than a week after making dismissive comments about gender bias in the ad industry, Saatchi & Saatchi chairman Kevin Roberts has opted to resign, effective Sept. 1. Roberts was placed…

Walmart Consolidates Its U.S. Advertising Business With Publicis Groupe

Leaves The Martin Agency after nearly 10 years

Walmart, one of America's largest advertisers, decided this month to consolidate its U.S. advertising and in-store creative work with a newly launched unit of Publicis Groupe in a move that…

Publicis Just Inked a Huge Data Deal With Mobile Powerhouse Tencent, Owner of WeChat

Holding company will access Chinese treasure trove

Adweek reported earlier this week that Tencent was about ready to open up the data spigot with ad agencies. Today, the Chinese mobile-marketing powerhouse made a big move on that front, inking…

ANA Report Finds Execs Knew of 'Pervasive' Use of Nontransparent Media Practices

Agencies fire back at the findings

In its much-awaited transparency report the Association of National Advertisers reveals troubling specifics to bolster its accusations of the "pervasive" use of kickbacks and rebates in an ad industry where…

Newly Restructured Publicis Media Announces 3 Major Appointments on Its U.S. Team

Another set of changes at the company

Roughly one month after announcing a consolidation plan that reorganized its media agencies into four global brands, Publicis Groupe has announced a number of appointments to the newly organized U.S.…

Agencies Address How They’re Restructuring to Fight a Breaking Business Model

Publicis Groupe and DDB share insights at 4A’s Transformation

Advertising agencies must evolve in order to survive and support the growing demands of clients. Otherwise, they're doomed to fail, agency leaders speaking at the 4A's Transformation conference say.  Speakers at…

Publicis Groupe Consolidates Its Media Agencies Into 4 Global Brands

Aims to simplify the holding company's structure

A few short months after Publicis Groupe chairman and CEO Maurice Lévy announced a massive plan to restructure its entire network, the holding company unveiled today a plan for its…