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Topic: Publicis Groupe

Publicis Chief Maurice Lévy Earned a Mere $3 Million Last Year

Failed to meet some performance targets

Publicis Groupe chief Maurice Lévy earned a modest $3.1 million in compensation last year, a pittance compared with his peers. Omnicom CEO John Wren, for instance, took home $24 million, while…

Favorable Exchange Rates Boost Publicis Groupe's Growth

Revenue grew 32% in Q1 but only 1% organically

Publicis Groupe said organic growth was flat in the first quarter while the positive impact of foreign exchange and acquisitions like Sapient boosted revenue growth by 32 percent. The holding company…

L'Oréal Is Reviewing Its Media Business

Marketer spent $870 million last year

L'Oréal USA, the American unit of the French beauty company, is reviewing its media business.  The cosmetics corporation, which houses brands like Maybelline, Redken and Lancôme, spent $870 million on media…

3 Teams Reach the Final Round of the Big Sears Holdings Review

Review encompasses all marketing services for Sears, Kmart

Three holding company teams have advanced in Sears Holdings Corp.'s marketing services review. Agency teams from Havas, Publicis Groupe and Interpublic Group made the cut and will be briefed further this…

Publicis Ended 2014 on a Growth Spurt and Expects to Keep the Momentum Going

Sapient integration will be 'the big story of 2015,' Lévy says

Publicis Groupe grew significantly in the last quarter of 2014, ending the year with $9.62 billion in revenue, good enough to maintain its No. 3 position among ad holding companies. Net income for all…

Mars Selects MediaCom for Global Media Planning

Another big loss for incumbent Starcom

Mars, seeking to consolidate its worldwide media planning at a single agency, is awarding that business to MediaCom after a review that came down to the WPP agency and incumbent Starcom, sources said. The…

After Sapient Acquisition, Publicis' Digital Growth Will Exceed Even Maurice Lévy's Goals

Should be 50% of revenue

Publicis Groupe is ahead of its 2018 goal to derive 50 percent of revenue from its digital business, Maurice Lévy told analysts in Paris today. The French holding company chief…

Cadillac Leaves Lowe for Publicis

Global account shift came after months of meetings

Interpublic Group's reeingineering of how its agencies handle Cadillac's creative business was short-lived. Three months after the holding company consolidated the business at Lowe Campbell Ewald, eliminating sister shop Hill Holliday…

Sapient's Net Income Falls Amid Publicis Groupe's Bid to Buy the Company

Revenue for the quarter, however, grew 9%

Talk about bad timing: Sapient today reported third-quarter net income fell 15 percent to $22.3 million, just four days after Publicis Groupe said it would pay a 44 percent premium…

What Do Analysts Think About the Publicis Groupe-Sapient Deal?

It's pricey for the holding company but adds value

Advertising analysts see Publicis Groupe's move to acquire digital player Sapient for $3.7 billion as a bold move designed to jump-start growth and even venture into Accenture's world of technology…

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