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Topic: Publicis Groupe

Publicis Groupe Acquires E-Commerce Shop Ohio-based firm will be folded into Razorfish

Publicis Groupe is acquiring e-commerce shop Crown Partners. Following the acquisition, Crown will be folded into Razorfish’s technology platform services, The Wall Street Journal reports. The tie-up makes sense because, as…

July 1, 2014, 2:34 PM EDT

Maurice Lévy Says Omnicom Merger Was 'Dream of My Life' Publicis Groupe boss acknowledges loss of face

Publicis Groupe CEO Maurice Lévy opened up today at a Salesforce.com conference in Paris about the dashed hopes he had for his company’s merger with Omnicom Group—a failed initiative that…

June 26, 2014, 2:17 PM EDT

JPMorgan Chase Embraces Its New Digital Shop Publicis Groupe's Roar arose from last year's global pitch

It's still early stages for Roar, the new shop that Publicis Groupe created to handle JPMorgan Chase's global digital business, but so far a bank marketing leader likes what he…

June 26, 2014, 1:31 PM EDT

Tide's Game of Thrones Social Play Shows It's Not Afraid of a Little Blood Infographic is just the latest example

The creatives behind Tide's recent social media endeavors seem to be fans of Hershell Gordon Lewis, the horror movie industry's "Godfather of Gore" and a longtime direct marketing copywriter for…

June 20, 2014, 2:10 PM EDT

Publicis & Hal Riney Adds Purina Beneful Was last dog food brand at Fallon

Publicis & Hal Riney won creative responsibilities for Purina Beneful dog food, sources said. The Nestlé brand was the last of the company’s dog food products handled by long-time agency, Fallon,…

June 19, 2014, 12:37 PM EDT

Electronic Arts Awards Its Media Business Starcom succeeds WK Media

The Los Angeles office of Starcom has won Electronic Arts’ U.S. media business after a review, according to sources. Sources identified the other finalists as MediaCom in Los Angeles and UM…

June 18, 2014, 12:37 PM EDT

Starcom Wins Asics' Global Business Beat out MediaCom, OMD

Asics has tapped Starcom to handle its global media planning and buying and data and analytics work. The Publicis Groupe agency won the business after a pitch against MediaCom and Asics…

June 18, 2014, 11:28 AM EDT

ZenithOptimedia Brings New Strategy to Cannes Owned media is topic of two sessions next week

ZenithOptimedia will use the high profile of Cannes to discuss its new "Owned First" strategic approach. The strategy centers around how marketers prioritize and allocate resources across paid, owned and earned…

June 9, 2014, 12:18 PM EDT

The Truth Comes Out: Omnicom-Publicis Merger Was Actually a Zany Agency Prank Fred & Farid case study takes full credit

In the weeks since the Omnicom and Publicis Groupe megamerger fell apart, many have been asking why such a problematic union was proposed in the first place. Well now we…

May 22, 2014, 9:28 AM EDT

Publicis Groupe, Facebook Strike Deal Over Instagram and Video Ads [Updated] Data also part of multi-year partnership

Facebook and Publicis Groupe announced a broad ad partnership today drawing another media agency closer to the social network. Facebook’s photo-sharing app Instagram also is part of the multi-year deal…

May 19, 2014, 12:55 PM EDT

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