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Topic: Publicis Groupe

Mars Selects MediaCom for Global Media Planning Another big loss for incumbent Starcom

Mars, seeking to consolidate its worldwide media planning at a single agency, is awarding that business to MediaCom after a review that came down to the WPP agency and incumbent Starcom, sources said. The…

December 15, 2014, 6:46 PM EST

After Sapient Acquisition, Publicis' Digital Growth Will Exceed Even Maurice Lévy's Goals Should be 50% of revenue

Publicis Groupe is ahead of its 2018 goal to derive 50 percent of revenue from its digital business, Maurice Lévy told analysts in Paris today. The French holding company chief…

December 4, 2014, 5:35 PM EST

Cadillac Leaves Lowe for Publicis Global account shift came after months of meetings

Interpublic Group's reeingineering of how its agencies handle Cadillac's creative business was short-lived. Three months after the holding company consolidated the business at Lowe Campbell Ewald, eliminating sister shop Hill Holliday…

December 4, 2014, 12:34 PM EST

Sapient's Net Income Falls Amid Publicis Groupe's Bid to Buy the Company Revenue for the quarter, however, grew 9%

Talk about bad timing: Sapient today reported third-quarter net income fell 15 percent to $22.3 million, just four days after Publicis Groupe said it would pay a 44 percent premium…

November 7, 2014, 10:10 AM EST

What Do Analysts Think About the Publicis Groupe-Sapient Deal? It's pricey for the holding company but adds value

Advertising analysts see Publicis Groupe's move to acquire digital player Sapient for $3.7 billion as a bold move designed to jump-start growth and even venture into Accenture's world of technology…

November 4, 2014, 5:10 PM EST

The Last 24 Hours in Advertising: Tuesday Nov. 4, 2014

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Publicis Groupe acquired Sapient in a $3.7 billion deal, and some industry…

November 4, 2014, 7:00 AM EST

Publicis Groupe Pays a Premium for Sapient in $3.7 Billion Acquisition All-cash deal for digital agency surprises observers

Publicis Groupe is acquiring digital company Sapient in a $3.7 billion all-cash deal, commanding a premium that surprises observers. It's been an open secret in the industry that Sapient has sought a buyer…

November 3, 2014, 8:05 AM EST

Publicis Groupe Becomes the Largest Shareholder in Matomy Pays $65 million for 20% of the Tel Aviv-based shop

Publicis Groupe will pay $65 million to acquire 20 percent of digital shop Matomy, with an option to acquire another 4.9 percent of the company's shares. Matomy has some 400 staffers…

October 13, 2014, 10:56 AM EDT

Updated: Is Yet Another Global Creative Shop About to Name a New CEO? 5 agencies have found new leaders in the past year

Is there yet another high-profile agency executive change coming? Publicis Groupe is looking to replace Leo Burnett CEO Tom Bernardin, sources said, making it just the latest top executive change at…

October 12, 2014, 11:16 PM EDT

Sprint Down to 5 in Creative Search Final contenders' meeting next week in $450 million review

The search for a new creative lead on Sprint's business, which kicked off in late summer, has moved quickly with five agencies meeting with client executives next week before a last…

October 3, 2014, 5:07 PM EDT

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