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Topic: Publicis

Publicis Seattle Has Warmth, Local Charm and Artwork Made In-House

Inside the French company's Northwest outpost

Publicis Seattle is a world-class agency with enough big-name clients and award-winning work to make the home office back East more than proud. But doing great work for clients endemic…

Grey Toronto Wins Grand Effie for Ads Urging Kroger to Change Its Open-Carry Gun Policy

'Groceries Not Guns' takes top prize, a first for Canada

Grey in Toronto nabbed the first Grand Effie award for a Canadian agency tonight at the Effie Awards. The win, for the "Groceries Not Guns" campaign, makes Moms Demand Action the…

McDonald's Is Putting the Squeeze on Agency Profitability, Making the Ad Industry Uneasy

Sources say the fast food giant's demands are 'unheard of'

The ongoing McDonald's creative review initially included all three of the ad industry's largest holding companies. But WPP made headlines earlier this month for bowing out (leaving incumbents Publicis and…

Why Heineken Put This Ridiculously Long Hashtag on Hundreds of Billboards in Milan

Key ingredient in a special contest

Here's a fun if punishing way to get people to think about the ingredients in your beer. Heineken, the official beer of the UEFA Champions League, with help from Publicis Italy,…

Maurice Lévy on Mediapalooza, Restructuring and Why Sapient Is the Future of Publicis

CEO sets the stage for his last year at the helm

The past year has been a tough one for Publicis Groupe chief Maurice Lévy, a well-regarded executive known for his adept management of the industry's third-largest marketing communications company. More…

Neil Patrick Harris Tries to Explain Why Heineken Light Is St. Patrick's Day's Official Beer

Spokesman returns in brand's first work from Publicis

Neil Patrick Harris might be the best possible pitchman for Heineken Light, given that both are known for being versatile and unintimidating, but is the actor up to the challenge…

Ad of the Day: Heineken Found the Perfect Victim for This Hilarious Soccer Prank

With a little help from his friends

Yeah, pranks are a bit passé. But a good one is still plenty entertaining, and this Heineken stunt from Publicis Italy is worth it—because the victim, who awesomely thinks he's…

Is Publicis, Once a Voracious Predator, Now Prey?

An acquisition of the iconic holding company is now 'feasible,' analysts say

On paper, it makes sense: One of the industry's most powerful agency networks, known for its own voracious appetite for acquisitions, has been caught in a downward trajectory severe enough…

Why One of Advertising's Iconic Creative Leaders Believes the Agency Model Will Survive

Susan Credle on reinvention, change and diversity

When FCB announced last June that it was hiring Susan Credle as global chief creative officer, it marked the end of an era for Leo Burnett as well as a…

This Art Director Built an Igloo in His Backyard in Brooklyn and Listed It on Airbnb

Patrick Horton's chilly slice of heaven

Looking for a cute little "Boutique Winter Igloo for 2" that you can rent on Airbnb for a few nights of chilly bliss? This one in Greenpoint, Brooklyn, sounds awesome: "Dripping…

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