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Topic: Publicis

AOL, Publicis Group Expand Partnership Into Programmatic Video Agencies can tap into premium reserve and private marketplaces

AOL and Publicis Groupe said on Monday that they are expanding their six-year partnership into programmatic video and linear TV. The move will give VivaKi and all agencies under the…

September 29, 2014, 12:50 PM EDT

A Look Back at 8 of the Best Ice Bucket Videos From Creative Agencies McCann, TBWA get personal

With ice bucket challenge videos from creative agencies slowing to a trickle on YouTube, here’s a look back at eight of the most memorable ones—a truly global mix that includes…

September 18, 2014, 6:16 AM EDT

After Ray Rice, the NFL Needs to Go Big to Restore Brand With Women It may be 'toast' if it doesn't, marketers say

If the National Football League addresses the Ray Rice scandal as merely a public relations problem, most branding experts and marketing execs say it's making a colossal mistake. In fact,…

September 9, 2014, 1:19 PM EDT

What's the Most Dangerous Job at an Agency? New business chiefs deal with a lot of stress and a short shelf life

While much has been made of the short lifespan of CMOs­­­­­­­­­­­­­­­­­­­­­—on average 45 months, according to recruiters Spencer Stuart—there’s even more survival pressure on the business development executives pitching those…

August 24, 2014, 7:39 PM EDT

Here’s How We Size Up the Potential Bidders for IPG Elliott Management's stake fuels the chatter

The lull following Elliott Management becoming Interpublic Group’s third-largest shareholder has been filled in recent weeks with swirling rumors about who might buy the No. 4 holding company. The banter persists…

August 12, 2014, 5:59 AM EDT

Washington's Lottery in Final Stages of Review Cole & Weber is incumbent

Washington’s Lottery is in the final stages of a review, with a successful bidder expected to be announced Aug. 15 and begin work on Nov. 8, a state rep confirmed. The…

July 8, 2014, 1:23 PM EDT

7 Agencies Chase Infiniti's Global Account Annual media spending totals $450 million

Infiniti Motor Co. will meet with more than a half-dozen agencies before selecting a handful of finalists to pitch its global creative account. The meetings are taking place this week, with…

June 26, 2014, 4:58 PM EDT

Creepy Ads Ask, Do You Know What Your Kids Are Finding Online? Few children tell adults, advocacy group says

Here's a spot-on, if disturbing, visual for how kids stumble across disturbing images and video while browsing online. The online and print campaign, for child-safety nonprofit Innocence in Danger, features images…

June 24, 2014, 1:45 PM EDT

Sir Martin Sorrell Speaks From the Croisette on Publicis-Omnicom and Content And keeping an eye on the World Cup

CANNES, France—WPP CEO Sir Martin Sorrell, in a sitdown with Adweek in the sun-dappled MediaCom suite at the Martinez hotel, continued his dissection of the failed Publicis-Omnicom merger. "It didn't do…

June 20, 2014, 3:24 AM EDT

Condé Nast, Publicis, Google Launch Luxury Agency La Maison Vogue design director to oversee content creation

Condé Nast is lending its luxury know-how to a new venture with Publicis Worldwide and Google. Called La Maison, the service will provide luxury clients with consumer insights, content and…

June 19, 2014, 11:03 AM EDT

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