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Topic: Publicis

T-Mobile Girl Ditches Her Classic Pink Dress for Biker Duds Spokesgirl gets a sexy makeover

With a failed merger, the loss of a glut of customers and the sad lack of an iPhone, it may seem like the only thing T-Mobile has going for it…

April 19 2012

VivaKi's Hecht to Head Weather Channel's Ad Businesses Exec worked at Publicis for 20 years before taking new post

The Weather Channel Companies has appointed Publicis vet Curt Hecht its new chief global revenue officer, with Kurt Unkel taking over Hecht's position as president of the VivaKi Nerve Center.…

April 12 2012

Goodby Loses Sprint to Publicis Team Telecom giant shifts lead role to Digitas, supported by Leo Burnett

Sprint is shifting its sizable account out of Omnicom-owned Goodby, Silverstein & Partners to "Team Sprint," a unit comprised of talent from Publicis agencies and led by Digitas. "Team Sprint, a…

December 07 2011

Bob Lord Takes Reins at VivaKi Digital Razorfish CEO will also head Publicis digital strategy team

VivaKi Monday announced that Razorfish global CEO Bob Lord will oversee the Publicis Groupe division's digital offerings. His promotion comes on the heels of last week's news that Digitas global…

December 06 2011

Merck Names Second Global Shop For OTC Brands Assignment will be backed by $50 million in media spending

Publicis has become Merck's second global agency for non-prescription brands. The Publicis Groupe agency beat three other contenders—Grey, Deutsch and Saatchi & Saatchi—to win the assignment, which will be backed by…

November 22 2011

T-Mobile Walking in an Orgy Wonderland This Holiday What, they're singing '4G wonderland'?

Here's T-Mobile's lovely holiday commercial from Publicis, replete with tiny pink-haired elves and a little jingle called "Orgy Wonderland," set to the tune of "Winter Wonderland." What's that you say?…

November 11 2011

Merck Trims Field in Global Creative Review Cut to 2 follows pitches earlier this week

The odds of the finalists in Merck's global creative review just improved. The company has eliminated Saatchi & Saatchi and Deutsch, following agency presentations at Merck earlier this week. That leaves…

October 28 2011

As Maurice Lévy Winds Down, the Ad Business Speeds Up Publicis CEO discusses the rapid pace of the industry, retirement

Maurice Lévy has grown accustomed to acting first and saving the deliberation for later. In a conversation with Fast Company’s Danielle Sacks on Tuesday afternoon, the Publicis Groupe CEO reflected…

October 04 2011

Publicis' Murray Heads to Young & Rubicam Hire is Sable's biggest since becoming CEO

David Sable, in his biggest hire since becoming CEO of Young & Rubicam in February,  has recruited Publicis’ Carter Murray to assume the top North American role. Murray was chief marketing…

September 23 2011

Four Agencies Vie for CiCi's Pizza Selection expected next month

CiCi’s Pizza has narrowed the field in its creative and media review to four finalists. Two of the agencies—The Richards Group and Publicis—are in Texas, near the CiCi’s headquarters in Coppell,…

August 12 2011

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