Topic: Publicis
General Motors has confirmed the hiring of a team of Interpublic Group agencies to handle Cadillac’s creative business. The team comprised leaders from Hill Holliday, Campbell Ewald and Lowe. Hill Holliday…
Since 2010, Eric Hirshberg has been CEO of one of the giants of the video game industry, Santa Monica, Calif.-based Activision Publishing. But everything he needed to know about how…
This new billboard in Milan for an insect spray also serves as a huge pest strip, thanks to a few layers of aerosol glue. The glue was applied in the…
Keith Wisniewski, a writer and associate creative director at Publicis Seattle, likes being funny on Twitter. So, he went ahead and published a book of what he considers his most…
Here's a clever idea from Publicis Frankfurt—an ad for a bike light that readers must "turn on" in order to be able to read an intentionally darkened version of a…
WPP is looking closely at rival Publicis Groupe’s newly minted media partnership with Twitter, a deal revealed earlier this week that gives Publicis’ Starcom MediaVest Group access to Twitter's advertising…
Richard Pinder, the former chief operating officer of Publicis Worldwide, is back in the game with a new venture called The House Worldwide, led by former industry execs working with…
Procter & Gamble has shifted its Tampax creative business from Leo Burnett to Publicis. Both agencies are owned by holding company Publicis Groupe. The assignment, which P&G characterized as "brand agency…
Leo Burnett has won lead creative duties on Pfizer's planned over-the-counter version of Nexium. Leo Burnett's Chicago, London, Paris and Berlin offices all participated in a pitch for the OTC business,…
Publicis Groupe is merging Digitas and LBi to create what it’s calling a “fully integrated global digital agency network,” the holding company announced today. Dubbed DigitasLBi, it will be led…
