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Nestlé Begins Corporate Image Search as Digital Review Continues Latest moves follow media, public relations searches

Review-happy Nestlé is looking for an agency to launch a new corporate image effort, even as it seeks to shrink its digital agency roster. The corporate image assignment is for the…

May 30, 2014, 5:20 PM EDT

What Type of Agency Will Own Social Media Marketing? Bissell's director of marketing dissects the battle among traditional, digital, pr shops

Bissell's director of marketing Theresa Junkunc knows how difficult managing social media work can be, particularly when multiple roster shops compete for the same assignment. That's one reason why Bissell…

May 23, 2014, 6:00 AM EDT

Droga5 Outstrips Martin to Win Chobani BBH, Wieden also pitched the creative business

Droga5's Chobani win was hard fought, given the caliber of the agencies that the yogurt company considered. The runner-up was The Martin Agency and Bartle Bogle Hegarty and Wieden + Kennedy…

September 12, 2013, 11:11 AM EDT

Mountain Dew Uses Twitter Ads to Promote Apology Marketers chime in on if it's the pro move

Mountain Dew today purchased Promoted Tweets to push its apology for the highly controversial Tyler, The Creator video on Twitter. In a story that was broken by Adweek, the PepsiCo…

May 2, 2013, 5:55 PM EDT

Pepsi Next Videos Get 'Sexy' in English and Spanish Brand continues focus on parodies

Pepsi Next is launching an English-Spanish online video campaign today featuring Univision star William Levy—who is playing six spoofy "bring sexy back" characters that represent a continuation of the brand's…

April 22, 2013, 12:00 AM EDT

Exposure Creates Lifestyle Campaigns for Young Consumers Features clients' product in 'showroom'

Specs Who Creative director, partner Tom Phillips; public relations director Matt Arrowsmith; fashion and lifestyle director Sarah Bronilla; creative services director Carrie Roberts What PR and creative agency Where New York “showroom” Launched in…

April 5, 2013, 10:52 AM EDT

PR Execs Are the New Stewards of Strategy Take it from Andy Polansky

Specs Who Andy Polansky Age 51 New gig CEO, Weber Shandwick Old gig President, Weber Shandwick (since 2004) How has your agency seating at the media and marketing table changed in the last year? Clearly, public…

March 17, 2013, 11:05 PM EDT

Edelman Names Michael Berland New Head of New Research Unit Was president at Penn Schoen Berland

In a move to integrate research into its public relations initiatives, Edelman is establishing a new entity, Edelman Berland, which will be led by Michael Berland, president of Penn Schoen…

September 5, 2012, 10:18 AM EDT

A Week After Aurora: NRA Dark on Twitter, Celeb Boutique Prolific Guns rights group hasn't tweeted since the tragedy; shuttering one key Twitter account

The National Rifle Association has shuttered one of its key Twitter accounts and hasn’t tweeted at all since finding itself in a social media stink last Friday during the aftermath…

July 27, 2012, 3:22 PM EDT

Edelman Names Harrington COO Also makes changes in U.S., China

Matthew Harrington has been named chief operating officer at Edelman, a new role at the world’s largest public relations firm. Harrington, who has been president, CEO of Edelman in the…

February 16, 2012, 12:02 PM EST

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