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Topic: PSAs

How'd They Do That? Remarkable British Ad Goes in Utero to 'Film' an Unborn Baby

Grey's womb with a view

If you happened to catch this PSA on television in Britain this month, you might be left wondering if it is—could it somehow possibly be?—real footage. And that's the point. The…

Agency Stages Live Car Crash on the Radio as a Warning to Distracted Drivers

Longtime listener, last-time caller

It's awards season, and the case studies keep rolling in. This one, from Jung von Matt in Germany, for a campaign to get drivers to stop talking on their mobile…

The Girl in This Clean-Water PSA Can't Cry, but Not Because She Isn't Heartbroken

DDB's latest gut punch

Water Is Life and DDB New York's latest spot is, like much of their other work, heartbreaking. The ad focuses on the struggles of a young girl born in the…

Awkward Around People With Disabilities? These Ads Want to Help

Grey London campaign looks to 'break the ice'

Ever met someone with a disability and felt unsure what to say or how to even shake hands? If so, you're not alone, and British advocacy group Scope is here…

Hot Fashion Models Are Recruited for 'Sexy' Ad, but Then Things Get Really Awkward

An impossible assignment

Attractive models are great at being sexy in commercials—until the dialogue on the cue cards starts getting super weird and unsexy. Have a look at this video without spoilers, then scroll…

Who's Your Daddy? Definitely Not Scooter the Neutered Cat

A hip spokescat for pet population control

When it comes to PSAs about controlling the pet population, most of us have come to expect well-intentioned lectures from the likes of Bob Barker.  Enter Scooter, the neutered cat, ironic…

Celebrities Join White House PSA Against Sexual Assault

'Help her ... never blame her'

The White House has issued a new PSA empowering people to stand up against sexual assault as part of its "1 Is 2 Many" campaign. Seeing President Barack Obama, Vice President…

Ad of the Day: BBDO Gets 3 Clients to Make One Autism PSA Unlike Any You've Seen

They look like ordinary product ads, and that's the point

As Autism Awareness Month comes to a close, BBDO New York has unveiled an interesting, ambitious project in which it got three clients—Band-Aid, Campbell's Soup and AT&T—to produce 15-second product…

St. John Ambulance Hits the Pool for Its Latest Shocking First-Aid PSA

Helpless once again

St. John Ambulance, the first-aid teaching and awareness organization, has put together some incredible, horrifying PSAs through the years. We've covered many of BBH London's ads for the group. Last year,…

Don't Drink and Drive. In This Powerful Ad, It Really Does Sound Like a Broken Record

Snippets of disaster

This is what it sounds like when you drink too much, then get behind the wheel. Surprise: It does not have a happy ending. A new PSA by ad agency La…

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