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Topic: PSAs

People Are Pretty Angry About This Out-of-Control Safe-Driving Ad From Northern Ireland

Too real, or not real enough?

This literally out-of-control 60-second road-safety ad from Northern Ireland is causing an international stir for some intense imagery that begins around the 40-second mark. As these types of ads go, it's…

Adweek's Top 5 Commercials of the Week: May 23-30

Happy ads and a haunting PSA. Pick your favorite

From the horror of domestic violence to uplifting scenes of domestic bliss, this week's best ads show very different sides of life and the human condition. Adidas's most famous Argentinian brand…

This Latest Brutal Safe-Driving PSA Barely Gives You Room to Breathe

'Kill your speed, not your mates'

Here's a quick way to sober up after a holiday weekend: Watch this intense, claustrophobic safe-driving PSA from the U.K., aimed at young male drivers who appear to be a…

New Ads Take On Gun Control

Spots aim to hit their mark

The debate around gun violence in America has long been heated (and will likely be even more so after this weekend's deadly rampage in Isla Vista, Calif. and the multiple…

Shocking PSA Might Make You Think Differently About Domestic Violence

How would you react to these two incidents?

Hidden cameras have been used in various PSA campaigns lately to shed light on how people react in public to distressing situations. Notably, there was the Norwegian stunt where a…

Brazilian Authors Publish New Stories Only in Braille in Powerful PSA for the Blind

Sighted readers' turn to learn deprivation

The Blind Book, a project by Brazilian agency DM9Sul, seeks to give sighted people in Brazil some insight into how it feels—as blind people do every day—to be denied access…

How'd They Do That? Remarkable British Ad Goes in Utero to 'Film' an Unborn Baby

Grey's womb with a view

If you happened to catch this PSA on television in Britain this month, you might be left wondering if it is—could it somehow possibly be?—real footage. And that's the point. The…

Agency Stages Live Car Crash on the Radio as a Warning to Distracted Drivers

Longtime listener, last-time caller

It's awards season, and the case studies keep rolling in. This one, from Jung von Matt in Germany, for a campaign to get drivers to stop talking on their mobile…

The Girl in This Clean-Water PSA Can't Cry, but Not Because She Isn't Heartbroken

DDB's latest gut punch

Water Is Life and DDB New York's latest spot is, like much of their other work, heartbreaking. The ad focuses on the struggles of a young girl born in the…

Awkward Around People With Disabilities? These Ads Want to Help

Grey London campaign looks to 'break the ice'

Ever met someone with a disability and felt unsure what to say or how to even shake hands? If so, you're not alone, and British advocacy group Scope is here…

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