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Topic: PSAs

Benedict Cumberbatch Gets Wet, Mr. Darcy Style, for Charity Campaign

Because there's nothing quite like a grumpy wet Cumberbatch

There are moments in cinema when a collective wetting of panties results in an advertising ripple heard through the decades, as marketers struggle to give the people what they want. One…

Save the Children Follows Up Its Brutal Syria PSA With a Similar One About Literacy

Escape a life of misery, for only 10 minutes a day

Attention, dads. If you take a nap instead of reading with your son, he will grow up to be the kind of illiterate, all-around failure who gets misspelled tattoos about…

60% of U.S. Families Have No Disaster Plan, but This Ad Hopes to Change That

Deutsch N.Y. takes somber approach to FEMA campaign

In the case of a true disaster, how prepared will your family be? A bleak new PSA raises the question in ways that emergency managers hope will get Americans thinking. Preparedness…

Twitter User Fixes Victim-Blaming Rape Prevention Poster

Recycled campaign from England's National Health Service gets a facelift

England's National Health Service recently recycled a rape prevention campaign poster first used between 2005 and 2007, featuring the line "One in three reported rapes happens when the victim has…

Well-Crafted PSA Shows How Subtle Racism Makes People 'Feel Like Crap'

Made for Australia, but with a universal message

Racism doesn't just manifest in overt statements and gestures. It can also take shape in more subtle ways—and still have devastating effects. A powerful new spot from Australian public mental health…

Sure, You Could Bubble-Wrap Your Kid, but This PSA Has a Better Idea

U.K.'s St. John Ambulance takes a break from being bleak

The joke that an overprotective parent might make a child walk around in a cumbersome padded suit might not be a new one, but it certainly still has legs. U.K. health…

PSA Cleverly Ties Together the Tragic Consequences of Drunken Driving

Everything is quite literally connected

When we were kids, playing a game of Mouse Trap was a joy. The Rube Goldberg machine-based game helped us understand on a basic level (through a complicated and convoluted…

This Epic Front-Yard Dildo Battle Suddenly Becomes a Pretty Amazing PSA

Sex toys always sell

Don't you just love an epic dildo battle? Well, yeah, as long as it's not your kid waving them around the front yard. This new ad from McCann New York is…

2014's Bleakest World Cup Ad Is Full of Cheering but Will Leave You Devastated

Chilling PSA from England

We've talked a lot about the connection people feel for their respective teams during the World Cup, and the advertising that celebrates it. But this haunting PSA reminds us that…

Creepy Ads Ask, Do You Know What Your Kids Are Finding Online?

Few children tell adults, advocacy group says

Here's a spot-on, if disturbing, visual for how kids stumble across disturbing images and video while browsing online. The online and print campaign, for child-safety nonprofit Innocence in Danger, features images…

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