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Topic: PSAs

This Latest Brutal Safe-Driving PSA Barely Gives You Room to Breathe 'Kill your speed, not your mates'

Here's a quick way to sober up after a holiday weekend: Watch this intense, claustrophobic safe-driving PSA from the U.K., aimed at young male drivers who appear to be a…

May 27, 2014, 11:44 AM EDT

New Ads Take On Gun Control Spots aim to hit their mark

The debate around gun violence in America has long been heated (and will likely be even more so after this weekend's deadly rampage in Isla Vista, Calif. and the multiple…

May 25, 2014, 8:35 PM EDT

Shocking PSA Might Make You Think Differently About Domestic Violence How would you react to these two incidents?

Hidden cameras have been used in various PSA campaigns lately to shed light on how people react in public to distressing situations. Notably, there was the Norwegian stunt where a…

May 23, 2014, 12:39 PM EDT

Brazilian Authors Publish New Stories Only in Braille in Powerful PSA for the Blind Sighted readers' turn to learn deprivation

The Blind Book, a project by Brazilian agency DM9Sul, seeks to give sighted people in Brazil some insight into how it feels—as blind people do every day—to be denied access…

May 21, 2014, 8:16 AM EDT

How'd They Do That? Remarkable British Ad Goes in Utero to 'Film' an Unborn Baby Grey's womb with a view

If you happened to catch this PSA on television in Britain this month, you might be left wondering if it is—could it somehow possibly be?—real footage. And that's the point. The…

May 15, 2014, 2:27 PM EDT

Agency Stages Live Car Crash on the Radio as a Warning to Distracted Drivers Longtime listener, last-time caller

It's awards season, and the case studies keep rolling in. This one, from Jung von Matt in Germany, for a campaign to get drivers to stop talking on their mobile…

May 13, 2014, 3:08 PM EDT

The Girl in This Clean-Water PSA Can't Cry, but Not Because She Isn't Heartbroken DDB's latest gut punch

Water Is Life and DDB New York's latest spot is, like much of their other work, heartbreaking. The ad focuses on the struggles of a young girl born in the…

May 8, 2014, 10:04 AM EDT

Awkward Around People With Disabilities? These Ads Want to Help Grey London campaign looks to 'break the ice'

Ever met someone with a disability and felt unsure what to say or how to even shake hands? If so, you're not alone, and British advocacy group Scope is here…

May 8, 2014, 9:46 AM EDT

Hot Fashion Models Are Recruited for 'Sexy' Ad, but Then Things Get Really Awkward An impossible assignment

Attractive models are great at being sexy in commercials—until the dialogue on the cue cards starts getting super weird and unsexy. Have a look at this video without spoilers, then scroll…

May 6, 2014, 12:56 PM EDT

Who's Your Daddy? Definitely Not Scooter the Neutered Cat A hip spokescat for pet population control

When it comes to PSAs about controlling the pet population, most of us have come to expect well-intentioned lectures from the likes of Bob Barker.  Enter Scooter, the neutered cat, ironic…

May 2, 2014, 3:37 PM EDT

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