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Topic: PSAs

These Wrecked Toy Cars Found in Cereal Boxes Send a Sobering Drunk-Driving Message

Targeting college kids

It's always so much fun to get a little toy inside your cereal box! Until that toy is a mangled vehicle reminding you of the dangers of drunk driving. Canadian agency…

AT&T's New 'It Can Wait' Ad Tells the Quietly Tragic Story of a Would-Be Football Star

What Fletcher Cleaves lost

"Fletcher's Drive" is the latest entry in AT&T's "It Can Wait" campaign, which warns against texting, web-surfing, emailing and other forms of potentially dangerous smartphone use while driving. ESPN CreativeWorks,…

Ad of the Day: This Magazine Cleverly Hid a Dark Message in a Tour of a Luxury Home

Trouble in paradise

Home magazine is one of New Zealand's premier architecture, design and interiors titles, publishing, in its own words, "lavish spreads of inspiring homes, as well as the latest restaurants, art,…

This Massively Ambitious UN Campaign Aims to Be in Cinemas Around the World

Multi-channel push hopes to reach 7 billion people in 7 days

A commercial being billed as the first global cinema ad will star animated animals as U.N. delegates and Liam Neeson as the voice of God. The minute-long spot, created to generate…

Fred Armisen Directs A-Listers in World's Worst Casting Call for Absolut Elyx's Water PSA

Taylor Kitsch, Natasha Lyonne and more

The luxury vodka brand Absolut Elyx is bringing the most important ingredient in vodka (water) to those who need it most through a new campaign with nonprofit Water for People. For…

Ad of the Day: This Hypnotic, Looping PSA Goes From Eerie to Deadly in a Split Second

Martin Stirling's latest shocker for Irish International BBDO

Commercial directors have been bringing formidable formal techniques to PSAs lately. Freed from the constraints of regular brand advertising, they can use camera and editing tricks to build tension—and leave…

Two Ad Guys Want to Save the World With Stock PSAs, but at Least They Know They're Crazy

A charitable sabbatical

Are you unhinged enough to quit your advertising job for six months so you can create a campaign that you believe could solve all of humanity's problems? A couple of creatives…

Children Born on 9/11 Star in This Uplifting Campaign About the Power of Doing Good

Turning hate into hope

Transformation is the overriding theme of "Born On 9/11," Grey New York's integrated campaign for the nonprofit 9/11 Day organization—featuring PSAs that ask Americans to do at least one good…

How Bloodvertising Became One of Today's Most Visceral Trends

Designers are fleshing out PSA campaigns with macabre inks

We live in an increasingly virtual world. But some recent campaigns are getting almost uncomfortably corporeal. Earlier this year, BBDO Proximity Thailand broke a stop-smoking campaign for the Thai Health Promotion…

PSAs From MTV Show How Everyday Phrases Keep Bias in the Mainstream

Gender stigma is 'pervasive and insidious,' network says

The latest installment of MTV's "Look Different" anti-bias campaign looks a whole lot different than last month's showing, an over-the-top, multichannel satire about a Geek Squad-style team of uber-white corporate…

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