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Topic: PSAs

U.K. Drunk-Driving Ad Makes Cruelly Ironic Use of Kool & the Gang's 'Celebration'

Marking 50 years of sobering PSAs

The 50th anniversary of England's first drunk-driving PSA inspires a sobering celebration in this Department for Transport campaign. Kool & the Gang's 1980 hit "Celebration" anchors the new spot spot from…

Anti-Gun Ads Use Real Mass Shootings and Bloody Visuals in Attempt to Sway Voters

Faulting politicians, and those who elected them

These ads for the Coalition to Stop Gun Violence must rank among the most unnervingly visual—and potentially polarizing—this category has ever produced. And that's really saying something. A somber soundtrack and…

NFL Players Say 'No More' to Domestic Violence and Sexual Assault in Powerful PSAs

Addressing the league's crisis

Nearly two dozen current and former National Football League stars appear in powerful new PSAs condemning domestic violence and sexual abuse. They look straight into the camera as they say "No…

Smartphones Troll Their Owners in Clever Ads About Learning and Attention Issues

'Why don't you understand me?'

Parents grow increasingly frustrated as Siri-type phone assistants misunderstand their requests in a pair of 60-second Advertising Council PSAs from Publicis Kaplan Thaler. The goal is to build empathy for kids…

British Coast Guard Ad About Changing Weather Is Chilling Even Under Sunny Skies

Any beach day could quickly become a horror

This PSA by AMV BBDO for the British Coast Guard, titled "Every Second Counts," pairs Hallmarky imagery of children playing on the beach with audio from a frantic 999 emergency…

Without Condoms, Threesome Night Becomes Puzzle Night in This Odd French PSA

Don't let this happen to you

When the mood is right but you're all out of condoms, most amorous adventurers would simply run to the 24-hour pharmacy. But in France, the back-up plan seems to be…

Kids Describe Their Real-World Superheroes in Save the Children's Empowering New PSA

A charming mix of imagination and appreciation

A film crew investigates "superhero" sightings in India, Kenya and Mexico, interviewing needy kids in this touching spot for Save the Children. "They did something magical and the maize grew from…

No More Mr. Nice Guy: PSA Campaign Reveals the Brutal Duplicity of Abusers

When love quickly turns to its opposite

You'll want to wipe that smile off his face. Lowe Campbell Ewald's chilling new public-service campaign for Haven, a Michigan nonprofit that assists victims of rape and domestic violence, strips away…

Ad of the Day: Gorgeous, Heartbreaking PSA Imagines If Kids Could Choose Their Parents

Would they choose you?

Remember Finland's horrifying "Monsters" PSA from a couple of years ago, where grownups were shown literally as frightening beasts, because that's how kids see abusively drunken parents? The same children's charity…

Norway's 12-Year-Old Bride Has a Secret: She's Not Actually Real

But 39,000 other children are forced to marry daily

This Saturday was supposed to be a big day for 12-year-old Thea, as she finally walked down the aisle to marry her 37-year-old fiance. However, the festivities may be hampered…

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