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Topic: PSAs

Another Subway Ad Blows a Woman's Hair Around as Trains Arrive, but There's a Twist

Worthy follow-up to a hit idea

A Swedish subway ad got a lot of attention earlier this year by showing a woman's hair blowing beautifully in the wind whenever a train arrived. And now it has…

Ad of the Day: New York City Is Dying in Y&R's Gorgeous Organ Donor PSA

Oscar winner's brilliant animation

The iconic clock from Grand Central Terminal symbolizes the heart of New York City in this impressive 90-second animated film from Y&R, part of its campaign backing the New York…

A Little Girl With Cancer Wanted to Make Her Own PSA, and It's Amazing

Hannah shares her story of bravery

"I want to be on TV a lot, and I want to be on the newspaper so people can see how brave I've been during cancer," says young Hannah, speaking…

Stunning PSA Shifts Time to Undo the Killing on a Syrian School Playground

NGOs band together in appeal to UN

Martin Stirling already directed one powerful PSA about Syria—Save the Children's incredible spot from last spring, which imagined if the crisis were taking place in London. But the Unit 9…

Benedict Cumberbatch Gets Wet, Mr. Darcy Style, for Charity Campaign

Because there's nothing quite like a grumpy wet Cumberbatch

There are moments in cinema when a collective wetting of panties results in an advertising ripple heard through the decades, as marketers struggle to give the people what they want. One…

Save the Children Follows Up Its Brutal Syria PSA With a Similar One About Literacy

Escape a life of misery, for only 10 minutes a day

Attention, dads. If you take a nap instead of reading with your son, he will grow up to be the kind of illiterate, all-around failure who gets misspelled tattoos about…

60% of U.S. Families Have No Disaster Plan, but This Ad Hopes to Change That

Deutsch N.Y. takes somber approach to FEMA campaign

In the case of a true disaster, how prepared will your family be? A bleak new PSA raises the question in ways that emergency managers hope will get Americans thinking. Preparedness…

Twitter User Fixes Victim-Blaming Rape Prevention Poster

Recycled campaign from England's National Health Service gets a facelift

England's National Health Service recently recycled a rape prevention campaign poster first used between 2005 and 2007, featuring the line "One in three reported rapes happens when the victim has…

Well-Crafted PSA Shows How Subtle Racism Makes People 'Feel Like Crap'

Made for Australia, but with a universal message

Racism doesn't just manifest in overt statements and gestures. It can also take shape in more subtle ways—and still have devastating effects. A powerful new spot from Australian public mental health…

Sure, You Could Bubble-Wrap Your Kid, but This PSA Has a Better Idea

U.K.'s St. John Ambulance takes a break from being bleak

The joke that an overprotective parent might make a child walk around in a cumbersome padded suit might not be a new one, but it certainly still has legs. U.K. health…

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