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Topic: PSAs

Viacom Is Turning NYC Buildings Into Billboards to Combat Gender and Racial Bias

PSAs also tackle education and veterans' health

Breaking through the ad clutter to raise awareness of social issues and affect change can be challenging, but Viacom is aiming to do just that by projecting eye-opening statistics directly…

Beauty Brand Posts Selfies With Lipstick-Kissed Hands to Fight Cyberbullying

Tarte Cosmetics' 'Kiss and Makeup' campaign

With more people posting selfies on Instagram every day, the chance that others will leave negative comments is at an all-time high. But Tarte Cosmetics, which wanted to find a…

Ad of the Day: A Syrian Child Refugee's Real Ordeal Becomes a Storybook Nightmare

180LA creates jarring 'Unfairy Tales' for Unicef

A heartbreaking new animation from Unicef calls attention to the plight of the millions of children suffering in the Syrian refugee crisis.  "Malak and the Boat," a two-minute video, tells the…

Ad of the Day: Grey Just Designed a Bicycle That Has the Symptoms of MS

Brilliant Australian campaign makes the disease feel real

This is a terrible bike to ride. Those are the first words you'll hear in "This Bike Has MS," a campaign by Grey Australia for nonprofit MS to raise awareness of multiple sclerosis…

A Bear Will Eat One of These 5 Guys in a PSA Tackling Sexual Assault

'It's On Us' partners with College Humor

It's On Us, the White House initiative to fight sexual assault on college campuses, has partnered with College Humor to take an unusual approach to its new awareness campaign. It's…

Ad of the Day: BBDO Turns to 3-D Stop-Motion Animation for These Lovely Autism PSAs

A whole imagined world

BBDO New York and the Ad Council have unveiled a beautiful new campaign for Autism Speaks, the autism science and advocacy group, using lovely 3-D stop-motion animation to tell the…

iOS 9's Puzzling Eye Emoji Is Explained: It's the First Ever Made for a Social Cause

Adobe, GS&P, Ad Council break sweeping anti-bullying campaign

A number of anti-bullying campaigns have rolled out in recent years, with most of the messaging aimed either at the victims or the bullies themselves. But now, Adobe is teaming…

Ad of the Day: This Magazine Cleverly Hid a Dark Message in a Tour of a Luxury Home

Trouble in paradise

Home magazine is one of New Zealand's premier architecture, design and interiors titles, publishing, in its own words, "lavish spreads of inspiring homes, as well as the latest restaurants, art,…

This Massively Ambitious UN Campaign Aims to Be in Cinemas Around the World

Multi-channel push hopes to reach 7 billion people in 7 days

A commercial being billed as the first global cinema ad will star animated animals as U.N. delegates and Liam Neeson as the voice of God. The minute-long spot, created to generate…

Ad of the Day: This Hypnotic, Looping PSA Goes From Eerie to Deadly in a Split Second

Martin Stirling's latest shocker for Irish International BBDO

Commercial directors have been bringing formidable formal techniques to PSAs lately. Freed from the constraints of regular brand advertising, they can use camera and editing tricks to build tension—and leave…

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