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Topic: PSAs

How Bloodvertising Became One of Today's Most Visceral Trends

Designers are fleshing out PSA campaigns with macabre inks

We live in an increasingly virtual world. But some recent campaigns are getting almost uncomfortably corporeal. Earlier this year, BBDO Proximity Thailand broke a stop-smoking campaign for the Thai Health Promotion…

Ad of the Day: This Incredible Scouting Ad Shows How Lessons Can Last a Lifetime

A South African spot with a touching twist

Being a Scout isn't just about roasting marshmallows and hiking through the wilderness. It's also about learning life-saving skills that stick with you far beyond childhood. In a new ad from…

Ad of the Day: Why This Woman Faced Her Fears and Bravely Undressed in a Busy Square

Experiment in self-acceptance

Stunts designed to impart a message about body image have been so commonplace that many of them fade into the background. But this one, from a group called the The…

Adweek's Watch Awards Winners: the Year's Best in Online Video, From the Hilarious to the Heartfelt

Top talent, production and programming

The winners of Adweek's second annual Watch Awards, honoring the best in online video, were culled from hundreds of entries. Filmmakers, actors, activists and comedians are creating a universe of…

Inside Grey's Global Sweep of 113 Lions at Cannes

18 offices won, nearly double the amount in 2014

While Ogilvy & Mather received recognition as Cannes' Network of the Year, smaller WPP corporate sibling Grey generated much of the unofficial buzz at Cannes last week as it was awarded…

This Norwegian Don't-Boat-and-Drink PSA Became a Global Viral Hit

Docking is tough, but this mellow dude makes it seem easy

The good people of Norway are facing a drunken-boating problem—of the roughly 30 Norwegian boat-related deaths each year, about a quarter occur when the operator is under the influence. A…

Ad of the Day: Beauty Brand Invents the First Skin Cream That Gives You Wrinkles

Clever product development, plus a brilliant print ad

There are scores of breast-cancer awareness campaigns each year, but this one from Colenso BBDO in New Zealand combines clever product development with a wonderful print ad to memorably break…

Ad of the Day: A Driver Looks Back Once, and Then Forever, in This Beautifully Bleak PSA

Irish road-safety ad will have viewers spinning

It's been a while since we've seen a really brutally depressing road-safety PSA. But Ireland obliges—with help from master craftsman director Martin Stirling—in the spot below, which warns against behavior…

Why Celebrities Want You to Join Them in Painting One Fingernail Purple

PSA puts the nail in domestic violence

Safe Horizon, a New York-based organization that supports domestic violence victims, launched a new, celebrity-filled PSA on Sunday. The promo is part of its "Put the nail in It" campaign…

Modern PSAs Shock or Amuse Where Classics Only Preached

The format can help jumpstart creatives' careers

Imagine you're watching an X-rated version of Game of Thrones (you don't have to admit that out loud), and all of a sudden, up pops a message about testicular cancer. Believe…

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