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Topic: PSAs

Inside Grey's Global Sweep of 113 Lions at Cannes

18 offices won, nearly double the amount in 2014

While Ogilvy & Mather received recognition as Cannes' Network of the Year, smaller WPP corporate sibling Grey generated much of the unofficial buzz at Cannes last week as it was awarded…

This Norwegian Don't-Boat-and-Drink PSA Became a Global Viral Hit

Docking is tough, but this mellow dude makes it seem easy

The good people of Norway are facing a drunken-boating problem—of the roughly 30 Norwegian boat-related deaths each year, about a quarter occur when the operator is under the influence. A…

Ad of the Day: Beauty Brand Invents the First Skin Cream That Gives You Wrinkles

Clever product development, plus a brilliant print ad

There are scores of breast-cancer awareness campaigns each year, but this one from Colenso BBDO in New Zealand combines clever product development with a wonderful print ad to memorably break…

Ad of the Day: A Driver Looks Back Once, and Then Forever, in This Beautifully Bleak PSA

Irish road-safety ad will have viewers spinning

It's been a while since we've seen a really brutally depressing road-safety PSA. But Ireland obliges—with help from master craftsman director Martin Stirling—in the spot below, which warns against behavior…

Why Celebrities Want You to Join Them in Painting One Fingernail Purple

PSA puts the nail in domestic violence

Safe Horizon, a New York-based organization that supports domestic violence victims, launched a new, celebrity-filled PSA on Sunday. The promo is part of its "Put the nail in It" campaign…

Modern PSAs Shock or Amuse Where Classics Only Preached

The format can help jumpstart creatives' careers

Imagine you're watching an X-rated version of Game of Thrones (you don't have to admit that out loud), and all of a sudden, up pops a message about testicular cancer. Believe…

Ad of the Day: Y&R Ages Car-Crash Victims to Show What They'd Look Like Today

3-D portraits from New Zealand

Any road-safety campaign that uses actual victims in its advertising is bound to be difficult for the families involved. This latest, from Y&R New Zealand, is no exception. Indeed, it's…

Ethiopians Pose for First (and Maybe Last) Family Portraits in Beautiful Clean Water Ads

Deutsch's gorgeous campaign for Water Is Life

Every 20 seconds, a family in Sub-Saharan Africa loses a loved one to unsafe drinking water. Deutsch took that brutal fact and made a gorgeous, bittersweet campaign for the Water…

Ad of the Day: Gun Violence PSA Makes Heartbreaking Statues From Victims' Clothes

FCB's 'Unforgotten'

Eight victims of gun violence are memorialized in lifelike but faceless plaster statues in FCB Chicago's "The Unforgotten," a traveling public-service installation and media campaign. Created for the Illinois Council Against…

Ad of the Day: This Beautiful Ad Council PSA Reminds Us We're All Human Underneath

Dancing skeletons, warm embraces and a few tears

Prepare to feel all of the feels—and have a box of tissues nearby—as you watch this PSA about bias and diversity from the Ad Council. The poignant three-minute spot, for the…

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