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Topic: PSAs

Modern PSAs Shock or Amuse Where Classics Only Preached

The format can help jumpstart creatives' careers

Imagine you're watching an X-rated version of Game of Thrones (you don't have to admit that out loud), and all of a sudden, up pops a message about testicular cancer. Believe…

Ad of the Day: Y&R Ages Car-Crash Victims to Show What They'd Look Like Today

3-D portraits from New Zealand

Any road-safety campaign that uses actual victims in its advertising is bound to be difficult for the families involved. This latest, from Y&R New Zealand, is no exception. Indeed, it's…

Ethiopians Pose for First (and Maybe Last) Family Portraits in Beautiful Clean Water Ads

Deutsch's gorgeous campaign for Water Is Life

Every 20 seconds, a family in Sub-Saharan Africa loses a loved one to unsafe drinking water. Deutsch took that brutal fact and made a gorgeous, bittersweet campaign for the Water…

Ad of the Day: Gun Violence PSA Makes Heartbreaking Statues From Victims' Clothes

FCB's 'Unforgotten'

Eight victims of gun violence are memorialized in lifelike but faceless plaster statues in FCB Chicago's "The Unforgotten," a traveling public-service installation and media campaign. Created for the Illinois Council Against…

Ad of the Day: This Beautiful Ad Council PSA Reminds Us We're All Human Underneath

Dancing skeletons, warm embraces and a few tears

Prepare to feel all of the feels—and have a box of tissues nearby—as you watch this PSA about bias and diversity from the Ad Council. The poignant three-minute spot, for the…

MTV Marks MLK Day by Airing in Black and White

Kendrick Lamar, Rand Paul and more join PSAs on race in America

For 12 hours starting at 9 a.m. this Martin Luther King, Jr. Day (Monday, Jan. 19), MTV will mark the civil rights leader's memory by airing in black and white. As…

Ad of the Day: Gorgeous, Heartbreaking PSA Imagines If Kids Could Choose Their Parents

Would they choose you?

Remember Finland's horrifying "Monsters" PSA from a couple of years ago, where grownups were shown literally as frightening beasts, because that's how kids see abusively drunken parents? The same children's charity…

Ad of the Day: New York City Is Dying in Y&R's Gorgeous Organ Donor PSA

Oscar winner's brilliant animation

The iconic clock from Grand Central Terminal symbolizes the heart of New York City in this impressive 90-second animated film from Y&R, part of its campaign backing the New York…

Twitter User Fixes Victim-Blaming Rape Prevention Poster

Recycled campaign from England's National Health Service gets a facelift

England's National Health Service recently recycled a rape prevention campaign poster first used between 2005 and 2007, featuring the line "One in three reported rapes happens when the victim has…

Adweek's Top 5 Commercials of the Week: May 23-30

Happy ads and a haunting PSA. Pick your favorite

From the horror of domestic violence to uplifting scenes of domestic bliss, this week's best ads show very different sides of life and the human condition. Adidas's most famous Argentinian brand…

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