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Topic: PSAs

Ads About Veteran Suicide Show Heartbreaking Photos of the Homes Where They Died

A war photographer's images far from the combat zone

With Memorial Day on Monday, here's a look at a sad and remarkable ad campaign from Crispin Porter + Bogusky for Mission 22, an initiative the agency started to raise…

These 'Abused Emojis' Can Help Kids Tell Someone They're Being Hurt

Project from a Swedish children's helpline

A children's helpline in Sweden just released an upsetting set of emojis showing kids being physically and verbally abused—in the hope that young victims of violence might use them to…

This Giant Shady Tower Tricks Beachgoers Into Avoiding the Sun by Offering Free WiFi

A clever twist on skin cancer PSAs

How do you get beach bums to take a break from the sun? If you're one nonprofit, by luring them into the shade with free WiFi. The Peruvian League Against Cancer…

This Agency Snuck a Testicular Cancer PSA Into the Adult Film Game of Balls (NSFW)

Stealth demo for the dudes

Adult movies have suddenly become the hot place to put cancer PSAs. M&C Saatchi in Sydney worked with adult film studio Digital Playground and the Nonprofit Blue Ball Foundation to place…

High Fashion Is a Prison in These Striking Print Ads Opposing Child Labor

PSAs for the Abrinq Foundation by TBWA

The striped patterns on dresses, shirts, tunics and sweaters become prison bars—with small, sad faces peeking through—in this Brazilian campaign against child labor. Lew'Lara\TBWA created the print ads for the Abrinq…

This Fake Erotic Video Uploaded to Pornhub Is Actually a PSA (but It's Still NSFW)

DDB targets porn watchers

DDB has uploaded what it claims is the first fake erotic video on Pornhub. The video starts off porny and then morphs into a (still NSFW) PSA for the Alcázar…

Australia's Brutal New Anti-Meth Ads Will Make Your Skin Crawl

Just like one of the characters'

In Australia, "ice" is anything but cool. Ice addiction—that is, a taste for crystal meth—has become a terrifying scourge Down Under, prompting the federal government to launch a six-week, $9 million…

Nice Guys on Tinder Turn Nasty in This PSA Campaign About Domestic Violence

Photo albums as brutal banner ads

We've seen a few different Tinder hacks from marketers, but here's an interesting one that gets at the heart of the dark side of relationships. An organization called Women in Distress…

This PSA About Police Brutality Is Told From a Particularly Unusual Point of View

One victim often lost in the shuffle

Police brutality doesn't just affect its victims. It affects the moms of the cops who inflict it. And it's their responsibility to speak out against it, argues this hard-to-swallow new…

This Folk Song About Severed Fingers Is Actually a Gun Violence PSA for Millennials

'Keep your finger off the trigger'

Grey New York makes a ton of gun violence PSAs—from the famously brutal (and award-winning) "Ed" spot in 2013 to this year's stunt in which it opened a gun store…

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