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Topic: PSAs

A Little Girl With Cancer Wanted to Make Her Own PSA, and It's Amazing Hannah shares her story of bravery

"I want to be on TV a lot, and I want to be on the newspaper so people can see how brave I've been during cancer," says young Hannah, speaking…

September 24, 2014, 3:17 PM EDT

Stunning PSA Shifts Time to Undo the Killing on a Syrian School Playground NGOs band together in appeal to UN

Martin Stirling already directed one powerful PSA about Syria—Save the Children's incredible spot from last spring, which imagined if the crisis were taking place in London. But the Unit 9…

September 18, 2014, 10:35 AM EDT

Benedict Cumberbatch Gets Wet, Mr. Darcy Style, for Charity Campaign Because there's nothing quite like a grumpy wet Cumberbatch

There are moments in cinema when a collective wetting of panties results in an advertising ripple heard through the decades, as marketers struggle to give the people what they want. One…

September 17, 2014, 4:00 PM EDT

Save the Children Follows Up Its Brutal Syria PSA With a Similar One About Literacy Escape a life of misery, for only 10 minutes a day

Attention, dads. If you take a nap instead of reading with your son, he will grow up to be the kind of illiterate, all-around failure who gets misspelled tattoos about…

September 11, 2014, 4:44 PM EDT

60% of U.S. Families Have No Disaster Plan, but This Ad Hopes to Change That Deutsch N.Y. takes somber approach to FEMA campaign

In the case of a true disaster, how prepared will your family be? A bleak new PSA raises the question in ways that emergency managers hope will get Americans thinking. Preparedness…

August 29, 2014, 11:22 AM EDT

Well-Crafted PSA Shows How Subtle Racism Makes People 'Feel Like Crap' Made for Australia, but with a universal message

Racism doesn't just manifest in overt statements and gestures. It can also take shape in more subtle ways—and still have devastating effects. A powerful new spot from Australian public mental health…

August 5, 2014, 4:13 PM EDT

Sure, You Could Bubble-Wrap Your Kid, but This PSA Has a Better Idea U.K.'s St. John Ambulance takes a break from being bleak

The joke that an overprotective parent might make a child walk around in a cumbersome padded suit might not be a new one, but it certainly still has legs. U.K. health…

July 24, 2014, 10:15 AM EDT

PSA Cleverly Ties Together the Tragic Consequences of Drunken Driving Everything is quite literally connected

When we were kids, playing a game of Mouse Trap was a joy. The Rube Goldberg machine-based game helped us understand on a basic level (through a complicated and convoluted…

July 3, 2014, 10:05 AM EDT

This Epic Front-Yard Dildo Battle Suddenly Becomes a Pretty Amazing PSA Sex toys always sell

Don't you just love an epic dildo battle? Well, yeah, as long as it's not your kid waving them around the front yard. This new ad from McCann New York is…

June 26, 2014, 4:09 PM EDT

2014's Bleakest World Cup Ad Is Full of Cheering but Will Leave You Devastated Chilling PSA from England

We've talked a lot about the connection people feel for their respective teams during the World Cup, and the advertising that celebrates it. But this haunting PSA reminds us that…

June 25, 2014, 12:41 PM EDT

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