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Topic: PSAs

This PSA About Police Brutality Is Told From a Particularly Unusual Point of View

One victim often lost in the shuffle

Police brutality doesn't just affect its victims. It affects the moms of the cops who inflict it. And it's their responsibility to speak out against it, argues this hard-to-swallow new…

This Folk Song About Severed Fingers Is Actually a Gun Violence PSA for Millennials

'Keep your finger off the trigger'

Grey New York makes a ton of gun violence PSAs—from the famously brutal (and award-winning) "Ed" spot in 2013 to this year's stunt in which it opened a gun store…

Anti-Littering Campaign Uses DNA to Identify Litterbugs and Put Their Faces on Ads

Science to the rescue

Thinking of littering in Hong Kong? You could soon be a poster child for the problem. A remarkable campaign from Ogilvy & Mather takes DNA from trash on the ground and…

3 New Businesses in Omaha Are Making People Cringe, but They're Doing Good Work

Behind the mysterious storefronts

Three strange storefronts have popped up in Omaha recently that you wouldn't want to enter—but they're part of a PSA campaign telling residents that, unfortunately, sexually transmitted diseases are open…

A 5-Year-Old Girl's Real Call to the Police Saves Her Mother in This Remarkable PSA

Actual audio of Elleemae Addison

Real audio of a 5-year-old girl calling 999 (Britain's version of 911)—after her mother has had a seizure—anchors this compelling new PSA from Grey London aimed at getting more parents…

Empty Wheelchair Chases People Around a Mall in One of the Meanest Ad Pranks Yet

FCB Health's PSA about osteoporosis

Hand out fliers about the dangers of osteoporosis pretty much anywhere and see what happens. Crumple. Toss. No one reads all those statistics. But chase those same folks with a…

Grim Reaper Sings About Kids Dying in Unicef's Insane Sound of Music Parody

Waterborne illnesses are some of his favorite things

The hills are alive with the sound of Unicef Sweden singing about cholera. A jolly grim reaper does a Broadway number on waterborne diseases in Forsman & Bodenfors' insane new ad…

Homeless People Read Mean Tweets in This Heartbreaking PSA

Another Canadian take on Kimmel's gag

People reading mean tweets is turning into a PSA genre. Last month, the Canadian Safe School Network took Jimmy Kimmel's hit comedy bit, usually featuring celebrities, and repurposed it as a…

This Beautiful PSA From Spain About Embracing Life Keeps You Guessing Until the End

Then, a left turn

A new Spanish PSA from Publicis wants you love life, and not ruin it entirely. Hang picture frames, go running through the woods, get a tattoo, play rugby or hang out…

Kia Wrecks the Alphabet in This Gripping, Surprisingly Visceral Anti-Texting PSA

Twisted metal letters

Don't be a crash text dummy. Kia Motors takes an unexpected turn in the war on texting and driving with a new ad that dramatically destroys letters of the alphabet, all…

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