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Topic: Prudential

Adidas Makes Gains Among Black Consumers, L'Oréal Lags Brand study reveals the demo's feelings toward marketing

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the…

July 26, 2013, 7:17 AM EDT

David Droga Talks Management Moves 10 agency leaders assume bigger roles

As the saying goes, success has many fathers and failure is an orphan. Well, today Droga5, riding a wave of revenue growth from marketers such as Kraft, Coca-Cola and Prudential,…

April 18, 2013, 6:52 PM EDT

The New York Times Tries Another Interactive Ad Unit This time, for Prudential

In keeping with its experiments to create interactive, shareable ad units, The New York Times is running a front-page ad takeover for Prudential that lets users see the front page…

April 2, 2013, 11:00 AM EDT

Droga5 Ups Bauer to Chief Strategy Officer Will oversee strategic planning across digital, brand planning and analytics groups

In an effort to swim insight further upstream in client talks and compete for new business on a larger global canvas, Droga5 has promoted Jonny Bauer, its head of strategy,…

September 3, 2012, 7:42 AM EDT

Ad of the Day: Prudential Droga5 films people around the country on their first day of retirement

Historically, the problem for advertisers in talking about retirement is that, for many people, it's a topic that lacks immediacy. That's changing. For 74 million baby boomers, the prospect of…

November 23, 2011, 12:03 PM EST

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