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Topic: Proximity

Grey Wins Gillette Creative Account

Succeeds BBDO, Proximity on the business

Grey has won a battle of Procter & Gamble agencies to take home Gillette's creative account, P&G has confirmed. The other finalists were Saatchi & Saatchi and the incumbent, BBDO. The…

Gillette Cuts to 3 in Creative Review [Updated]

W+K, Publicis out

Gillette is down to three contenders in its North American advertising review after cutting Wieden + Kennedy and Publicis from the process. Still under consideration to lead creative are Saatchi…

P&G Shops Line Up for Gillette Account

Relative newcomers take on roster veterans

Gillette’s North American advertising review is shaping up to be a battle of veteran Procter & Gamble shops against relative newbies. Incumbent BBDO and challenger Wieden + Kennedy have only been…

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