Promoted Trends

How AT&T Is Owning March Madness on Twitter Partnership with NCAA, Turner puts brand constantly in the game By Christopher Heine

Many brands—Capital One, Dove Men's Care, Nike and Buick, to name a few—were at the ready last weekend for March Madness, purchasing Promoted Tweets in real time around the ups…

March 28, 2013, 4:47 PM EDT

Super Bowl Wednesday? 5 Brands Still Buying Twitter Ads Big-game campaigns piggyback college football's National Signing Day By Christopher Heine

Super Bowl XLVII might be 60-some hours into the books, but brands are still pushing their big-game-based initiatives via Twitter ads today. Marketers for Super Bowl advertiser MiO have purchased the…

February 6, 2013, 1:07 PM EST

Associated Pushback on Twitter AP rankles some with Samsung ads By Christopher Heine

The Associated Press this week is causing a stir by running ads for Samsung via the wire service's Twitter account. The ads—appearing in conjunction with the Consumer Electronics Show in…

January 8, 2013, 6:50 PM EST

Lincoln's 'Social' Super Bowl Spot; New Branding Strategy Automaker unveils integrated campaign and in-house agency By Christopher Heine

Lincoln has purchased a Super Bowl XLVII spot—its first commercial during the big game—that its marketing brass says will be “extremely social.” Reps for the Ford Motor Company have been tight-lipped regarding…

December 3, 2012, 6:00 AM EST

Obama's Twitter Bid on Election Eve 44's advocates buy up Promoted Trend and multiple Promoted Tweets By Christopher Heine

Who wins tomorrow seems to be anyone’s guess, as predictions are all over the electoral map. Advocates for 44’s re-election appear to have a firm grip on Twitter ads on…

November 5, 2012, 4:45 PM EST

Topic: Promoted Trends