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Topic: Promoted Trends

Burger King Pulled Pricey Twitter Ad When Robin Williams News Broke

Real-time reaction to Hollywood tragedy

When Robin Williams' sudden passing began circulating in social media early Monday evening, Burger King marketers quickly placed a call to Twitter headquarters to pull a Promoted Trend. The national ad,…

Twitter's Promoted Video Details Are Coming Into View

Could be a big lift to revenues

Twitter officially unveiled Promoted Video today as a beta product that could be a boon for its revenues when rolled out fully. Specialized has tested the ad unit, and the…

Facebook Lends Trending Hand to Brands

New feature open to Madison Avenue, too

Facebook to marketers: Brands are trends, too. That’s the message from Facebook as it promotes its new trending topics feature to Madison Avenue. “Trending is the place where millions of users…

Facebook Video Ads Could Bite Into Twitter's Social TV Dominance

Tube marketers may prefer auto-play's buzz to static units

Facebook’s auto-play video ads will certainly attract marketing niches that are already invested in online video—from entertainment (movies, particularly) to automotive to consumer-packaged goods to retail. But one of the…

Twitter Self-Serve Ads Expand to U.K., Ireland and Canada

Just in time for the holidays, and the post IPO revenue push

Twitter has opened its self-service ads platform to small businesses in United Kingdom, Ireland and Canada today, six months after debuting the same offer domestically. The system allows brands to bid…

Twitter Promoted Trends Typically Cost Less in Latin America

$200K price tag not usually applied, per IMS

Global brand marketers that want to zero in on what they can get out of Promoted Trends—which cost around $200,000 a day in the United States—might want to run a…

Twitter's Datalogix Deal Mirrors Facebook's Bid for More CPG Dollars

Offers in-store sales stats to brands

Even though Twitter reps claim that consumer-packaged goods firms like Kraft and Unilever are already plenty active on their ads platform, a new agreement with Datalogix holds the promise that…

How AT&T Is Owning March Madness on Twitter

Partnership with NCAA, Turner puts brand constantly in the game

Many brands—Capital One, Dove Men's Care, Nike and Buick, to name a few—were at the ready last weekend for March Madness, purchasing Promoted Tweets in real time around the ups…

Super Bowl Wednesday? 5 Brands Still Buying Twitter Ads

Big-game campaigns piggyback college football's National Signing Day

Super Bowl XLVII might be 60-some hours into the books, but brands are still pushing their big-game-based initiatives via Twitter ads today. Marketers for Super Bowl advertiser MiO have purchased the…

Associated Pushback on Twitter

AP rankles some with Samsung ads

The Associated Press this week is causing a stir by running ads for Samsung via the wire service's Twitter account. The ads—appearing in conjunction with the Consumer Electronics Show in…

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