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Topic: Promoted Trend

What $4.5 Million Could Buy If Spent on Social Ads Instead of Super Bowl Spots

Digital's premium placements look like a bargain compared to TV

With NBC charging a record-setting $4.5 million for 30-second ads, it's no wonder brands are using digital media to either complement or replace a Super Bowl spot this year.  But how…

Why Is Alfonso Ribeiro Tweeting for Wendy’s?

Chain recruits retro stars to launch new products

If you tune into Wendy’s Twitter account today, you may be surprised to see that actor Alfonso Ribeiro, filmmaker Ralph Macchio and retired professional wrestler Steve Austin have taken over…

Burger King Pulled Pricey Twitter Ad When Robin Williams News Broke

Real-time reaction to Hollywood tragedy

When Robin Williams' sudden passing began circulating in social media early Monday evening, Burger King marketers quickly placed a call to Twitter headquarters to pull a Promoted Trend. The national ad,…

3 Reasons McDonald's World Cup Has Already Been Memorable

Two good, one not so good

McDonald's is already an intriguing brand story when it comes to the FIFA World Cup, a three-week event that started yesterday. Below are three reasons why. 1. Sneaky stockings According to…

Nonprofit Wins Big on Horse Racing's Triple Crown

Common Ground Alliance lands a promotional trifecta

You’ve probably heard a lot about California Chrome, the thoroughbred vying for the Triple Crown this weekend. But there’s a behind-the-scenes story involving the equine that makes for a marketing…

NBC Buys Big Twitter Ad for USA-Canada Hockey Webcast, but Why Is It Stopping There?

#FAILs to purchase Promoted Tweets

NBC probably made a wise choice in buying Twitter's prominently featured Promoted Trend ad to alert folks about the USA vs. Canada hockey match today. Computer-tethered people tend to lose…

Facebook Video Ads Could Bite Into Twitter's Social TV Dominance

Tube marketers may prefer auto-play's buzz to static units

Facebook’s auto-play video ads will certainly attract marketing niches that are already invested in online video—from entertainment (movies, particularly) to automotive to consumer-packaged goods to retail. But one of the…

Motorola 'Lazy Phone' Spot Gets 7 Million Views in 3 Days

Google brand pushes voice-recognition feature

Motorola's "Lazy Phone" commercial has garnered a whopping 7 million YouTube views since going live three days ago. The humorous, 1-minute spot captures a hippy-looking dude who is ultimately playing…

Twitter Gives #OneBoston Message a Big Push

Turns highly visible ad slot over to the hashtag

Around 4:30 p.m. ET on Tuesday, Twitter took the much-circulated hashtag, #OneBoston, and gave it the Promoted Trend slot pro bono. Viewers who click through the ad will see a…

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