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Topic: Promoted Trend

3 Reasons McDonald's World Cup Has Already Been Memorable Two good, one not so good

McDonald's is already an intriguing brand story when it comes to the FIFA World Cup, a three-week event that started yesterday. Below are three reasons why. 1. Sneaky stockings According to…

June 13, 2014, 4:35 PM EDT

Nonprofit Wins Big on Horse Racing's Triple Crown Common Ground Alliance lands a promotional trifecta

You’ve probably heard a lot about California Chrome, the thoroughbred vying for the Triple Crown this weekend. But there’s a behind-the-scenes story involving the equine that makes for a marketing…

June 1, 2014, 8:38 PM EDT

NBC Buys Big Twitter Ad for USA-Canada Hockey Webcast, but Why Is It Stopping There? #FAILs to purchase Promoted Tweets

NBC probably made a wise choice in buying Twitter's prominently featured Promoted Trend ad to alert folks about the USA vs. Canada hockey match today. Computer-tethered people tend to lose…

February 21, 2014, 12:24 PM EST

Facebook Video Ads Could Bite Into Twitter's Social TV Dominance Tube marketers may prefer auto-play's buzz to static units

Facebook’s auto-play video ads will certainly attract marketing niches that are already invested in online video—from entertainment (movies, particularly) to automotive to consumer-packaged goods to retail. But one of the…

December 17, 2013, 4:44 PM EST

Motorola 'Lazy Phone' Spot Gets 7 Million Views in 3 Days Google brand pushes voice-recognition feature

Motorola's "Lazy Phone" commercial has garnered a whopping 7 million YouTube views since going live three days ago. The humorous, 1-minute spot captures a hippy-looking dude who is ultimately playing…

September 12, 2013, 12:08 PM EDT

Twitter Gives #OneBoston Message a Big Push Turns highly visible ad slot over to the hashtag

Around 4:30 p.m. ET on Tuesday, Twitter took the much-circulated hashtag, #OneBoston, and gave it the Promoted Trend slot pro bono. Viewers who click through the ad will see a…

April 16, 2013, 5:52 PM EDT

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